It happens every time Apple announces a new service, or product without fail. A company, already holding or using the name of a newly announced service by Apple, sues the big piece of fruit for copyright or trademark infringement.
Apple then uses its mountain of money to make the complaints of the small company go away. Well it finally happened with iCoud. A company called iCloud Communications is suing Apple. Here's an excerpt from the suit:
The goods and services with which Apple intends to use the “iCloud” mark are identical to or closely related to the goods and services that have been offered by iCloud Communications under the iCloud Marks since its formation in 2005. However, due to the worldwide media coverage given to and generated by Apple’s announcement of its “iCloud” services and the ensuing saturation advertising campaign pursued by Apple, the media and the general public have quickly come to associate the mark “iCloud” with Apple, rather than iCloud Communications.
However, the Phoenix based company (the suit was been filed in Arizona) does not appear to have the iCloud namesake trademarked. While a specific filing of the trademark does not need to exist for them to take Apple to court, it could make things more difficult for the small company. Especially since they're asking for "all profits, gains, and advantages" in addition to the delivery for destruction of "all labels, sign, prints, insignia, letterhead, brochures, business cards, invoices, and any other recorded material."
A pittance really.
Do not be surprised if Apple settles out of court and iCloud Communication gets their hands on some of Apple's money tree.
Or the mighty wrath of Jobs wipes their company out. Either or.