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  • Apple Raises Curtain on First iPad 2 Commercial


    Apple has debuted the first commercial for its second generation tablet... you know, just in case there are one or two people left on the planet who haven't heard about it. Less than one month old, the previously commercial-less iPad 2 has already taken the global tablet community by storm, with near sell-outs reported in almost every country in which the product has been made available.

    In the new TV commercial, Apple doesn't roll out the red carpet for a grand presentation of the refreshed tablet's many upgraded features and new attributes. Instead, the commercial waxes philosophical and emphasizes the unique user experience enjoyed by iPad 2 owners.

    "This is what we believe," the ad starts. "Technology alone is not enough. Faster, thinner, lighter...those are all good things. But when technology gets out of the way, everything becomes more delightful...even magical. That's when you leap forward. That's when you end up with something like this."

    Apple's freshly unveiled commercial is yet to appear on television as far as we know. For now, the spot has only turned up on Apple's website and official YouTube channel. It's a safe bet, however, that the spot will air on television in its current form (or a slight variation thereof) at some point in the near future.

    UPDATE
    The commercial has begun airing on national television as of this weekend

    Source: Apple
    This article was originally published in forum thread: Apple Raises Curtain on First iPad 2 Commercial started by Michael Essany View original post
    Comments 26 Comments
    1. trialnterror's Avatar
      trialnterror -
      Oh wow
    1. bllewisii's Avatar
      bllewisii -
      ABC/ESPN has shown this commercial a few times within the last couple of days.
    1. n00neimp0rtant's Avatar
      n00neimp0rtant -
      When technology like TSS servers, carrier locks, digital rights management, and software-based restrictions get out of the way, everything becomes more delightful. Even magical. That's when you leap forward. That's when you end up with something like this:

    1. TheJailbreakGenius's Avatar
      TheJailbreakGenius -
      With the one person on the planet thing... U said that for the Verizon iPhone essany
    1. Silverado1987's Avatar
      Silverado1987 -
      Too bad no one can buy it for months lol
    1. feidhlim1986's Avatar
      feidhlim1986 -
      Gawk...pretentious much Apple?
    1. brbortscheller's Avatar
      brbortscheller -
      Wow.....................wow..................epic FAIL!
    1. Jman2499's Avatar
      Jman2499 -
      I think apples commercials have always been kinda stupid but wow this piece of crap apple bloating thier ego more. It's like " hey people look at us we are apple the best tech company ever". Don't misunderstand me I love apple product but I think they need to get thier heads out of ***
    1. RICO_'s Avatar
      RICO_ -
      Nice commercial Apple. Now take your own advice and "get out of the way" and leave the jailbreaking scene alone.
    1. DisneyRicky's Avatar
      DisneyRicky -
      Apple has such a way of capturing us into a commercial.
    1. PeezaPi's Avatar
      PeezaPi -
      Quote Originally Posted by n00neimp0rtant View Post
      When technology like TSS servers, carrier locks, digital rights management, and software-based restrictions get out of the way, everything becomes more delightful. Even magical. That's when you leap forward. That's when you end up with something like this:

      You know, that would look even better without the icon labels right?... At least IMO
    1. Amraam's Avatar
      Amraam -
      Apple adverts are really starting to annoy me. I bet Steve Jobs has sex with his iPod
    1. steve-z17's Avatar
      steve-z17 -
      Quote Originally Posted by TheJailbreakGenius View Post
      With the one person on the planet thing... U said that for the Verizon iPhone essany
      What's your point? Can he not say something like that again cause he's already said it?....

      This commercial is alright, I like the upbeat colorful commercials Apple comes out with. This one just seemed serious, not as lively. Still good ad.

      Quote Originally Posted by Amraam View Post
      Apple adverts are really starting to annoy me. I bet Steve Jobs has sex with his iPod
      Wow...fail!
    1. iPod's Avatar
      iPod -
      Saw this yesterday during the NCAA tourney
    1. TheJailbreakGenius's Avatar
      TheJailbreakGenius -
      Quote Originally Posted by Amraam View Post
      Apple adverts are really starting to annoy me. I bet Steve Jobs has sex with his iPod
      This comm made my day, +1
    1. MetallicaFan1991's Avatar
      MetallicaFan1991 -
      Wow...that was a lame advert, I don't even get what it means by when Technology gets out of the way, the iPad is technology so if you got rid of it, the iPad wouldn't be there.....huh.....lolwut?
    1. Radex's Avatar
      Radex -
      I believe this ad contrasts what other adverts are showing. Rather than focusing on technical power (RAM, graphics, etc.), it is about the experience.

      Some examples of that focus: lighter, faster, thinner. Apple never had to mention any (technical) specs.
    1. Sanady361's Avatar
      Sanady361 -
      Yay
    1. RICO_'s Avatar
      RICO_ -
      And what is up with Burger King doing a mock of the iPhone/iPad commercials with their advertisement for their Chicken Tenders? As if Apple doesn't have enough encouragement.

      I'm sure mmi will have a thread on that shortly.
    1. gthugballin's Avatar
      gthugballin -
      mmmm i want to buy 20 now