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  • Apple Rolls Out iTunes Match as iTunes Finally Comes to The Clouds


    Well, now we know what Apple is doing with its new data centers and its 2009 purchase of Lala. Yes, it's finally happening. Today at Apple's WWDC, Steve Jobs declared that iTunes is floating away into the clouds and into an entirely new era for digital music storage, management, and enjoyment. Following the presentations of Mac OSX Lion, iOS 5, and iCloud, Steve Jobs turned to iTunes.

    "It's the same old story," Jobs said in his introduction of the iTunes improvement. "I buy something on my iPhone and it's not on my other devices. I grab my iPod and I go to listen to that song and it ain't there!" Apple has finally rolled out a solution to this ubiquitous conundrum. And it involves launching iTunes into the clouds, after what feels like years of speculation that it ultimately would end up there.

    "Now when I buy a song on one of my devices it automatically downloads to all of my devices without having to sync or do anything at all." According to Jobs, "This is the first time we've seen this in the music industry. There's no charge for multiple downloads to different devices." It's all made possible with a new "purchased" tab in iTunes, which enables users to browse all of their albums and then tap the corresponding cloud button to make the magic happen and push the music to all your connected iOS devices with iTunes.

    Of course, while this feature relates to the music you've purchased through iTunes, what about the music you've ripped but not purchased? Steve says there’s three ways you can deal with this: “One, you can sync your devices over Wi-Fi or cable, and then you can rely on iCloud. Or, if it’s just a few songs you love, you can buy them on iTunes. But we’re offering a third way, and we call it iTunes Match.”

    Calling it an "industry leading offer," with a price tag of $24.99 per year, the iTunes Match service will scan your entire library of songs - yes, the entire library - and subsequently match the songs up with the library of songs available in iTunes, of which there are now more than 18 million. Jobs says the new service "will take just minutes" to do all the matching and syncing. He also reminded us how much longer it takes for Google and Amazon to provide a similar function - not to mention at a much greater cost.

    Source: Apple
    This article was originally published in forum thread: Apple Rolls Out iTunes Match as iTunes Finally Comes to The Clouds started by Michael Essany View original post
    Comments 39 Comments
    1. OETProductions's Avatar
      OETProductions -
      This is sweet
    1. Wolftamer's Avatar
      Wolftamer -
      $25 to rent music I already bought.....wow.....
    1. mustard05's Avatar
      mustard05 -
      Quote Originally Posted by Wolftamer View Post
      $25 to rent music I already bought.....wow.....
      For a person like me who has several devices, several computers, and travels a lot. This is well worth 25 dollars. Not to mention the HD space and time it will save me syncing. I guess I just think outside of the box compared to you.
    1. NSXrebel's Avatar
      NSXrebel -
      Quote Originally Posted by Wolftamer View Post
      $25 to rent music I already bought.....wow.....
      Jesus, you fail at reading comprehension.
    1. zinjen's Avatar
      zinjen -
      Quote Originally Posted by Wolftamer View Post
      $25 to rent music I already bought.....wow.....
      No.. $25.00 to exchange your ripped version with a "legit" version, then seamlessly backed up on iCloud.

      *in other words, people will continue to pirate or rip music then swap via Itunes Match for $24.99 a year.
    1. PatrickGSR94's Avatar
      PatrickGSR94 -
      yeah no, I'll keep my music on my own hard drive kthxbye
    1. NSXrebel's Avatar
      NSXrebel -
      Quote Originally Posted by PatrickGSR94 View Post
      yeah no, I'll keep my music on my own hard drive kthxbye
      Another one. You are not uploading your library to iCloud and only having your music there.
    1. PatrickGSR94's Avatar
      PatrickGSR94 -
      Quote Originally Posted by Steve Jobs View Post
      Now when I buy a song on one of my devices it automatically downloads to all of my devices without having to sync or do anything at all
      Seems he forgot about devices that do not have built-in Wifi, like our Nano 4G
    1. NSXrebel's Avatar
      NSXrebel -
      Quote Originally Posted by PatrickGSR94 View Post
      Seems he forgot about devices that do not have built-in Wifi, like our Nano 4G
      or my 30GB iPod Photo.
    1. z3r01's Avatar
      z3r01 -
      Quote Originally Posted by PatrickGSR94 View Post
      Seems he forgot about devices that do not have built-in Wifi, like our Nano 4G
      nano 4G doesnt hold much anyways..so why support that? that more or less a babyPOD..something my 4 year old daughter has now.
    1. thevmax's Avatar
      thevmax -
      Quote Originally Posted by wolftamer View Post
      $25 to rent music i already bought.....wow.....
      ditto !!!!!
    1. PatrickGSR94's Avatar
      PatrickGSR94 -
      I for one DO NOT CARE if all my devices have the same junk on them. Different devices have different storage capacities, and my wife and I have different musical tastes. Her iPhone syncs the songs she wants from our iTunes library on our home PC, my phone syncs my songs (a few songs are on both our phones), and the nano syncs a different (smaller) set of songs.

      So to me, this whole "match" and "cloud" deal for iTunes is pretty much pointless.
    1. Doran's Avatar
      Doran -
      Quote Originally Posted by zinjen View Post
      No.. $25.00 to exchange your ripped version with a "legit" version, then seamlessly backed up on iCloud.

      *in other words, people will continue to pirate or rip music then swap via Itunes Match for $24.99 a year.
      So the library of CDs I have that I "ripped" into iTunes was "illegal"? I agree with that guy. I already bought my music and now I have to pay $25 to put them in the cloud.... That kinda sux.

      Don't get me wrong..... $25 a year isn't that much money but it's still money I shouldn't have to pay for this.

      Quote Originally Posted by PatrickGSR94 View Post
      I for one DO NOT CARE if all my devices have the same junk on them. Different devices have different storage capacities, and my wife and I have different musical tastes. Her iPhone syncs the songs she wants from our iTunes library on our home PC, my phone syncs my songs (a few songs are on both our phones), and the nano syncs a different (smaller) set of songs.

      So to me, this whole "match" and "cloud" deal for iTunes is pretty much pointless.
      I agree with you here.... If it's between 3 iDevices that belong to 3 different people this is pointless. However I have an iPhone 4 and an iPad with the same music library on them. This would be a good thing for me..... If I could get over having to pay to have my imported CDs Matched by iTunes for $25 a year....
    1. feidhlim1986's Avatar
      feidhlim1986 -
      And there's the reason for the deals with Record Companies.

      But it does mean that you can pay $25 to turn illegally downloaded music into "legit" music Can you re-download "matched" music?
    1. Poseidon79's Avatar
      Poseidon79 -
      Why are y'all all complaining about an OPTIONAL service??!! If you don't want Apple to host your library then use Audiogalaxy for your music and Air Video for your movies and host it yourself!! Wow... that wasn't too hard to figure out.
    1. zinjen's Avatar
      zinjen -
      Quote Originally Posted by Doran View Post
      So the library of CDs I have that I "ripped" into iTunes was "illegal"? I agree with that guy. I already bought my music and now I have to pay $25 to put them in the cloud.... That kinda sux.
      Great question: Not illegal if you purchased the CD obviously, but thats why they are having this service available for people have also legitimately paid for music and need a place to store it via Cloud (Just like if storage space, not free).

      and as Steve Jobs mentioned you can always do it the old school way via transfer cable
    1. countchocula's Avatar
      countchocula -
      Quote Originally Posted by feidhlim1986 View Post
      And there's the reason for the deals with Record Companies.

      But it does mean that you can pay $25 to turn illegally downloaded music into "legit" music Can you re-download "matched" music?
      If your allowed to back up your iCloud to iTues I'm in. I still have a lot of music from the wild west Napster days. Who am I kidding i had MobileMe for years, and at $25 I'm in.
    1. Poseidon79's Avatar
      Poseidon79 -
      Back up your iCloud to iTunes?! iCloud is by definition your iTunes backup. I can't wait to upload all my live concerts and DJ sets and old albums in case my HDD crashes... I have iCloud!
    1. alexevo's Avatar
      alexevo -
      Thanks to everyone for the douchey responses from both sides. To clear things up you are not "thinking outside the box" if you choose to opt into a service that Apple is going to offer. They thought outside the box, you are accessing the box. To the others, for $25/year you can download illegally to your heart's content and legitimize all that music on as many iDevices as you own. How is that not a good deal?

      Either way there will always be kinks to work out esp. for devices that don't have WiFi and can't take advantage of the icloud but for the most part this is a great idea.

      You are NOT uploading your music to a locker and then worrying about having a data connection to it. You are uploading a description of what music you have to the icloud which then syncs the music to your idevices as it gets updated. This isn't like streaming music from the icloud.

      Plus for those of you with illegally downloaded music, this will repair all the missing or fragmented ID3 tags for your songs so you can finally look at a clean list.
    1. asmacumber's Avatar
      asmacumber -
      People really seem to be missing the point here ... Apple is not reselling you your own songs but giving you the chance to legitimize your pirated music. That's why the licensing deal took so long. The music companies want a cut of that pie, as they should.

      But what was NOT covered was whether or not those "iTunes Match" files will be downloaded to your computer or if they will exist only in the cloud.