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  • Microsoft Planning to Steal iCloud's Thunder This Week

    Now that Apple has thoroughly captivated our attention ahead of tomorrow's start of WWDC 2011, it would appear that Microsoft is plotting to steal some of Apple's thunder this week, specifically with regard to iCloud. If the rumor mill proves accurate, Microsoft is going to raise the curtain in a new Xbox LIVE subscription TV service at the E3 conference.

    There's a lot of hype surrounding E3 this year. Major press conferences by Ubisoft, Microsoft and Electronic arts are now just a matter of hours away. And many believe Microsoft is going to steal the show with one or more big announcements, possibly even unveiling a next-gen console. But its the talk surrounding Microsoft trying to undercut iCloud that has everyone buzzing.

    Last week, Frank Shaw, Microsoft's corporate vice president of corporate communications, sparked the speculation in a company blog post, saying that Microsoft's immediate home-entertainment strategy focuses on expanding the offerings of the Xbox. "Xbox is the gateway to games, music, movies and TV shows – in short, it is central to entertainment," Shaw wrote. "Next Monday at E3 in Los Angeles, the Xbox home entertainment pot will be boiling over during a 90-minute event," adding that the "company is turning up the heat on a whole new era of home entertainment."

    According to Winrumors, E3 will be all about the Xbox LIVE subscription TV service for Microsoft. "The company is on lockdown for its big announcement and some demos and details might be held back if agreements are not in place in time." If sources-in-the-know are correct, the new service will be dubbed Xbox LIVE Diamond, and it will fuse Microsoft's "mediaroom IPTV services" with Xbox LIVE. "Microsoft is likely to demo deeper integration of its Avatar Kinect service and the company’s new music and video services" the report indicated.

    Source: Winrumors
    This article was originally published in forum thread: Microsoft Planning to Steal iCloud's Thunder This Week started by Michael Essany View original post
    Comments 8 Comments
    1. spudman01's Avatar
      spudman01 -
      that sounds really cool, but i dont think it will be xbox live diamond.. they have already had something called xbox live diamond. it was like a discount card for places, but never really picked up. i still have my card
    1. Lamborghini615's Avatar
      Lamborghini615 -
      i don't think that microsoft has a chance competing with Apple...
    1. Colby21's Avatar
      Colby21 -
      I don't see how this will "steal thunder" from the WWDC...
    1. ceris7356's Avatar
      ceris7356 -
      I would never use Apples iCloud. I have netflix and could care less about getting a tv subscription from xbox live. And I still dont see how that is going to take away any "thunder" from Apple.
    1. thetoothfairy's Avatar
      thetoothfairy -
      Who and what is Microsoft?
    1. iSteed's Avatar
      iSteed -
      Quote Originally Posted by thetoothfairy View Post
      Who and what is Microsoft?
    1. Hmar9333's Avatar
      Hmar9333 -
      Quote Originally Posted by thetoothfairy View Post
      Who and what is Microsoft?
      One of the largest software and hardware developers in the world.
      You should check them out some time.
      You know, they recently released a new mobile Operating System.
      It's probably the nicest I've ever used.
    1. lfc_'s Avatar
      lfc_ -
      A TV subscription service is going to steal Apples thunder? Yeahhhh nah.