Honestly, what could drive more traffic to a website than the prospect of winning an iPad or iPhone? Maybe the cure for cancer, or guaranteed lottery winnings.
Too bad Apple is trying to dig a grave for the marketing gold that is free iPhone and iPad giveaways. CNN Money's Philip DeWitt highlighted Apple's Guidelines for Third Party Promotions today (found here), and made note of a few of the restrictions. The issue came to light after an ABC affiliate in Durham, N.C. was notified they had violated Apple's rules when promoting an iPad giveaway.
Here are a few excerpts from Apple's guidelines:
- iPad, iPhone and the iPhone Gift Card may not be used in third-party promotions.
- iPod touch is only allowed to be used in special circumstances and requires a minimum purchase of 250 units.
- You may NOT use the Myriad Set font on or in connection with web sites, products, packaging, manuals, or promotional/advertising materials.
- The use of "free" as a modifier in any Apple product reference in a prominent manner (headlines, call- outs, etc.) is prohibited.
- You must submit all marketing materials related to the promotion of Apple products to Apple for review.
"We appreciate your interest in doing business with Apple!"
Source: CNN Money