Hints, Clues and Wishful Thinking from the iPad Commercial
As we draw ever closer to the April 3 launch date, iPad prediction mania is refusing to die. The Oscar night commercial
spawned a surprising number of rumors and suppositions for being a simple 30-second spot. Apple's iBooks are cheaper than Kindle e-books! Or… more expensive. Or both! And a guy saw a camera, or something!
Let's take a look at the iBookstore for starters. Several bestsellers made an appearance, from the late Teddy Kennedy’s True Compass: A Memoir
to the thrilling Three Cups of Tea: One Man’s Journey to Change the World…One Child at a Time
by Greg Mortensen and David Oliver Relin. The first book was shown at $14.99 US on the iBookstore, which is less than the $19.25 the same title costs on Amazon for Kindle digital download, while the second has a $7.99 iBookstore price but goes for $7.19 on Amazon. So, a bit of a wash, with prices varying from about $8 to $15 US.
Another somewhat-interesting, somewhat-amusing tidbit was the persistence of the "My Documents
" button in the iPad version of Pages. Some thought that the appearance of the archaic Windows name on Apple's sleek 21st Century tablet was just a placeholder, to be replaced with "iDocs," or at least "My Pages." But, if this high-profile commercial is any indication, it does appear that the name which was dropped from Windows 7 is being reborn as an iPad feature.
Sometimes, it's the details that count. One sharp-eyed TUAW commenter
spotted the characteristic Times blackletter capital T logo at the bottom of the iBooks app at the end of the ad. If you squint really hard
, it looks like this would bring up a list of New York Times best sellers. And speaking of squinting: take a look at the zoomed capture from 0:03 of the ad:
image via 9to5Mac
That look like a camera to you?