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  • Apple Store 2.0 Debut



    The new Apple Store 2.0 debut Sunday, and with it many of the leaked changes were confirmed.

    Product displays are now interactive iPads referred to as "Smart Signs." The Smart Signs display product prices, information, and features. Customers can compare models, and more importantly ask for help from a specialist all from the Smart Signs. Instead of waiting around for a specialist, the customer can request help from the iPad itself and a specialist will make their way over to the table as soon as possible. The new queue system even shows users what place in the queue they are.

    The new iPads run a custom software overtop iOS, which has the home button disabled. This prevents customers from exiting out of the demo software. However, there has been confirmation that using a series of gestures unlocks the demo software. This poses a problem though, with a disabled home button there is no ability to exit an app. Also, depending on the product being displayed, the custom software changes as well. The iPhone Smart Signs allow users to select the carrier and rate plan to see what it would cost to own the device.

    Also, the display iPads use a custom made, extremely thin ribbon cable to connect to the iPad's dock connector. It appears this is how the iPads are charge, and sound an alarm if the demo units are moved.

    Also, it appears a number of the Pioneer televisions that were used as larger in-store displays have been replaced. The older Pioner televisions were given to one luck employee at each Apple Store (jealous).

    Youtube Video

    Source: CNET
    This article was originally published in forum thread: Apple Store 2.0 Debut started by Phillip Swanson View original post
    Comments 7 Comments
    1. punjabi212's Avatar
      punjabi212 -
      Was this the only change in the Apple Store 2.0?
    1. zoso10's Avatar
      zoso10 -
      Do they have iPad "Smart Signs" for the iPads too? That seems a little redundant.
    1. VaderForce's Avatar
      VaderForce -
      Will have to check this out soon.
    1. Antman217's Avatar
      Antman217 -
      Quote Originally Posted by punjabi212 View Post
      Was this the only change in the Apple Store 2.0?
      I believe the apple store app also got updated to call for an apple employee when your in the store and open the app. Just like on the iPads at the stores now.
    1. mmaboi21's Avatar
      mmaboi21 -
      I guess I was a little off on the date.
    1. RICO_'s Avatar
      RICO_ -
      So basically nothing has changed! Glad that was finally cleared up.

      lol...I can see it now.....

      Customer: "Excuse me sir could I get some help about some of these products here?"

      Specialist: "Certainly....did you press the 'Help' icon on one of our fabulous iPads?"

      Customer: "Well no....but you're just standing right here doing nothing. U can't help?"

      Specialist: "I'm sorry sir, we're programmed only to respond to the iPads. Please press
      the 'Help' icon and someone will be with you shortly after we finish selling
      our product to people who really want to buy."

      Customer: **walks out**
    1. mnoraznan's Avatar
      mnoraznan -
      hmm..nice touch for Apple Store 2.0.