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  • Open Letter from Steve Jobs to all iPhone users
    to all iPhone customers:

    I have received hundreds of emails from iPhone customers who are upset about Apple dropping the price of iPhone by $200 two months after it went on sale. After reading every one of these emails, I have some observations and conclusions.
    First, I am sure that we are making the correct decision to lower the price of the 8GB iPhone from $599 to $399, and that now is the right time to do it. iPhone is a breakthrough product, and we have the chance to 'go for it' this holiday season. iPhone is so far ahead of the competition, and now it will be affordable by even more customers. It benefits both Apple and every iPhone user to get as many new customers as possible in the iPhone 'tent'. We strongly believe the $399 price will help us do just that this holiday season.
    Second, being in technology for 30+ years I can attest to the fact that the technology road is bumpy. There is always change and improvement, and there is always someone who bought a product before a particular cutoff date and misses the new price or the new operating system or the new whatever. This is life in the technology lane. If you always wait for the next price cut or to buy the new improved model, you'll never buy any technology product because there is always something better and less expensive on the horizon. The good news is that if you buy products from companies that support them well, like Apple tries to do, you will receive years of useful and satisfying service from them even as newer models are introduced.
    Third, even though we are making the right decision to lower the price of iPhone, and even though the technology road is bumpy, we need to do a better job taking care of our early iPhone customers as we aggressively go after new ones with a lower price. Our early customers trusted us, and we must live up to that trust with our actions in moments like these.
    Therefore, we have decided to offer every iPhone customer who purchased an iPhone from either Apple or AT&T, and who is not receiving a rebate or any other consideration, a $100 store credit towards the purchase of any product at an Apple Retail Store or the Apple Online Store. Details are still being worked out and will be posted on Apple's website next week. Stay tuned.
    We want to do the right thing for our valued iPhone customers. We apologize for disappointing some of you, and we are doing our best to live up to your high expectations of Apple.
    Steve Jobs
    Apple CEO
    source:
    http://www.apple.com/hotnews/openiphoneletter/

    thanks STE
    This article was originally published in forum thread: Open Letter from Steve Jobs to all iPhone users started by Cody Overcash View original post
    Comments 117 Comments
    1. Stadsport's Avatar
      Stadsport -
      Wow, Stevie J is one classy mfkr.
    1. joe5609's Avatar
      joe5609 -
      thats great....hopefully i can exchage muh 4gb to an 8gb...
    1. !Lauren<3's Avatar
      !Lauren<3 -
      Wow..Steve Jobs is my favorite business man ever. He is so smart to make each and every iPhone customer happy - new and old alike! =)
    1. pcuserforever's Avatar
      pcuserforever -
      Dude! This guy is a marketing Genius! He knows exactly how to play good cop bad cop! i might just go out and buy a Mac with my $100 store credit..............not! i love my pc and was very concerned about my first Apple product, but I have had nothing but good things to say about my iphone. Support is great, customer service is great, even ATT is not a bad carrier (and probably getting much better, much sooner with all that extra $$$$$ from the activations of the $399 iphone this christmas!!) Let's hope they do the right thing and spend the cash improving the network.
      Not everyone makes the best decisions when breaking into a new market (cell phones) but it is really nice to see apple living up to it's reputation and easing the pain a little. Jobs is good. He realizes that reputation means much more to end users in the long run than upfront bucks. You'd never see Bill Gates give anything back! Let's hope they keep it up for a while.
      i don't want an iphone for christmas, but a 3G update for my 8GB would be great.( or maybe even an A2DP update for those shiny new motorola S9's in my stocking!)

      Thank you Mr. Jobs!!!

      All Hail The Great Steveo!
    1. lifesmymachine's Avatar
      lifesmymachine -
      damn it, now i have to buy a macbook pro..... lol
    1. bonefish's Avatar
      bonefish -
      all that ******** that steve jobs said about "technology is bumpy" didnt hold in the long run. the 16GB 3g iphone that will come out is not new technology, neither is the 8gb version any different from what it was when it was released. But the important thing was that he realized his and apples misstake, and doing something about it. lowering the price like that is like taking getting educated at the best university, then just disregard everything you learned. you just dont do that.


      full article can be seen here
      http://online.wsj.com/article/SB1189..._us_whats_news
    1. derangedtoolman's Avatar
      derangedtoolman -
      so how would they know who got it for $600, if you don't still have your receipt? is there a way they can do it by the serial number or when you registered your phone?
    1. Kyle Matthews's Avatar
      Kyle Matthews -
      Yes there is.
    1. eg6motion's Avatar
      eg6motion -
      Quote Originally Posted by derangedtoolman View Post
      so how would they know who got it for $600, if you don't still have your receipt? is there a way they can do it by the serial number or when you registered your phone?
      they know everything about your iphone, minus mods. Thats what sucks about having everything through itunes
    1. Ozymandius=girl's Avatar
      Ozymandius=girl -
      this rocks..
    1. diiirk's Avatar
      diiirk -
      so if i bought 2 4gb iphones, will i be getting $200 credit?
    1. ShesCake's Avatar
      ShesCake -
      I'm curious how many of you were concerned enough to write in?

      I surely wrote a 1000+ word letter to SJ and a few other Apple execs - I even CCed the editors for theConsumerist. Looks like it didn't go unnoticed.
    1. whoop208's Avatar
      whoop208 -
      So do all the users who bought the 4GB get nothing???????
    1. ~mike~'s Avatar
      ~mike~ -
      So even if i got my Iphone on ebay i would still get the 100.00 credit....I might go for a new ipod...
    1. pingwhen's Avatar
      pingwhen -
      how do u get the 200 back
    1. lgp927's Avatar
      lgp927 -
      It was all planned out, if you do the math it makes sense. watch this

      if they would give us a 200 rebate or store credit we could buy exactly an apple blue tooth ear piece and have enough to pay for the apple care for the phone. and they still got our money and everyone is happy. JUST MY .02
    1. mikef's Avatar
      mikef -
      yeah i want to exchange my little 4 g to and 8 gig! with that 100 duckets ill
      get it for 299$ sweet
    1. djmaddy's Avatar
      djmaddy -
      Quote Originally Posted by ShesCake View Post
      I'm curious how many of you were concerned enough to write in?

      I surely wrote a 1000+ word letter to SJ and a few other Apple execs - I even CCed the editors for theConsumerist. Looks like it didn't go unnoticed.
      I wrote a good 600 word letter to one of the emails that was provided on a link on iphone support, someone had said we should mass email through this person. Dont recall it right now, but hearing this I feel a bit justified. And there i was telling people, when you maintain loyalty to someone and you feel cheated, you have to fight for it....but were those people listening....nooo, anyhow good job Shescake!
    1. JpN's Avatar
      JpN -
      Looks like I am getting me a new "Free" Nano.....Humm what color???
    1. phifer8390's Avatar
      phifer8390 -
      Quote Originally Posted by ~mike~ View Post
      So even if i got my Iphone on ebay i would still get the 100.00 credit....I might go for a new ipod...
      It said at an apple store or in an att store... So my guess is whoever originally bought the phone will get the credit!! Just my thoughts