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  • Open Letter from Steve Jobs to all iPhone users
    to all iPhone customers:

    I have received hundreds of emails from iPhone customers who are upset about Apple dropping the price of iPhone by $200 two months after it went on sale. After reading every one of these emails, I have some observations and conclusions.
    First, I am sure that we are making the correct decision to lower the price of the 8GB iPhone from $599 to $399, and that now is the right time to do it. iPhone is a breakthrough product, and we have the chance to 'go for it' this holiday season. iPhone is so far ahead of the competition, and now it will be affordable by even more customers. It benefits both Apple and every iPhone user to get as many new customers as possible in the iPhone 'tent'. We strongly believe the $399 price will help us do just that this holiday season.
    Second, being in technology for 30+ years I can attest to the fact that the technology road is bumpy. There is always change and improvement, and there is always someone who bought a product before a particular cutoff date and misses the new price or the new operating system or the new whatever. This is life in the technology lane. If you always wait for the next price cut or to buy the new improved model, you'll never buy any technology product because there is always something better and less expensive on the horizon. The good news is that if you buy products from companies that support them well, like Apple tries to do, you will receive years of useful and satisfying service from them even as newer models are introduced.
    Third, even though we are making the right decision to lower the price of iPhone, and even though the technology road is bumpy, we need to do a better job taking care of our early iPhone customers as we aggressively go after new ones with a lower price. Our early customers trusted us, and we must live up to that trust with our actions in moments like these.
    Therefore, we have decided to offer every iPhone customer who purchased an iPhone from either Apple or AT&T, and who is not receiving a rebate or any other consideration, a $100 store credit towards the purchase of any product at an Apple Retail Store or the Apple Online Store. Details are still being worked out and will be posted on Apple's website next week. Stay tuned.
    We want to do the right thing for our valued iPhone customers. We apologize for disappointing some of you, and we are doing our best to live up to your high expectations of Apple.
    Steve Jobs
    Apple CEO
    source:
    http://www.apple.com/hotnews/openiphoneletter/

    thanks STE
    This article was originally published in forum thread: Open Letter from Steve Jobs to all iPhone users started by Cody Overcash View original post
    Comments 117 Comments
    1. Alpha Zero's Avatar
      Alpha Zero -
      I was pissed off as hell. I would have liked more, since it is a store credit meaning we have to use it at the an apple store again, but at least we got something. I'm sure they had it on the back burner and just waited to see how the iphone people reacted to the price cut.
    1. iphonejeff's Avatar
      iphonejeff -
      what cards have that price protrction thing??
    1. Kyle Matthews's Avatar
      Kyle Matthews -
      Amex.
    1. Stealth1029's Avatar
      Stealth1029 -
      Wow... I was so pissed, I was about to nuke apple headquarters, but Steve saved it.

      P.S. This made AOL news yesterday.
    1. toanht21's Avatar
      toanht21 -
      how to get offering 100 store credit to all iphone owners. I dont have store credit, what do i do now, show me plz... Thanks
    1. Kyle Matthews's Avatar
      Kyle Matthews -
      Read the post. Geez.
    1. WindsorFox's Avatar
      WindsorFox -
      Quote Originally Posted by Stealth1029 View Post
      Wow... I was so pissed, I was about to nuke apple headquarters, but Steve saved it.

      P.S. This made AOL news yesterday.
      Sorry, but I'm still pissed. (And anyone calling *us* whiners will get choked if I can reach them) But to drop the price by $200 (Oh Apple NEVER does that) a month after and then give a rebates ONLY to people who bought it 14 days ago sux hard, even if I did have a use for an Apple store credit.
    1. eg6motion's Avatar
      eg6motion -
      Quote Originally Posted by WindsorFox View Post
      Sorry, but I'm still pissed. (And anyone calling *us* whiners will get choked if I can reach them) But to drop the price by $200 (Oh Apple NEVER does that) a month after and then give a rebates ONLY to people who bought it 14 days ago sux hard, even if I did have a use for an Apple store credit.
      I agree, more like anyone who isn't upset is a sucker, and must have spare cash lying around to suck up 200 bucks so easily.
    1. antiflash's Avatar
      antiflash -
      The key thing for me was thinking back to when i bought it...i was ready and willing to pay $200. I'm not going to walk out on the street and just give that money away, but when i did buy it...that's what i was willing to pay. This extra $100 makes it that much nicer - now i have an iphone with some premium headphones (or whatever) for the very same $600...not bad IMHO.
    1. WindsorFox's Avatar
      WindsorFox -
      Exactly. When I first saw this in the news paper I think I was more pissed that I was getting a $100 credit than nothing at all. I mean WTF am I going to buy at an Apple store, which BTW does not exist in Louisiana. I have 3 cases, upgraded headphones and more than enough chargers...

      This is the first and only Apple product that I own/bought and I got immediately screwed after buying it. What a wonderful first time purchasing experience that will make it more than likely my last.
    1. Kyle Matthews's Avatar
      Kyle Matthews -
      Well you can always use the gift certificate online.

      Dropping prices like this is common practice with cell phones and any "high-end" CE devices. Giving ANY money back just to be a "cool" company to their customers is NOT common practice at all.
    1. WindsorFox's Avatar
      WindsorFox -
      Quote Originally Posted by poetic_folly View Post
      Well you can always use the gift certificate online.

      Yes, but for what? Unless I can buy 14 bags of red volcanic rock, a stainless steel trimmed microwave or a new InSINKerator from the Apple store, they don't have anything I'm shopping for.

      Quote Originally Posted by poetic_folly View Post
      Dropping prices like this is common practice with cell phones and any "high-end" CE devices. Giving ANY money back just to be a "cool" company to their customers is NOT common practice at all.

      Sure, but not a month after it goes on sale and not by $200. And it's a rare action in Apple's past. I agree that giving anything back was totally uncommon, but still I feel cheap and used....
    1. radigroove's Avatar
      radigroove -
      Quote Originally Posted by poetic_folly View Post
      The $200 is generally for people who bought it with price protection on their purchases (AMEX, Citi, etc) or people who bought it within the 14 days.
      so i bought mine with my amex what do u suggest i do ???
    1. WindsorFox's Avatar
      WindsorFox -
      Quote Originally Posted by radigroove View Post
      so i bought mine with my amex what do u suggest i do ???
      I plan on contacting my credit card to see if they will honor it or at least $100 to go with the store credit. That is, if I don't make Apple give me a full refund because they broke my sync capabilities in the last iTunes update.
    1. Kyle Matthews's Avatar
      Kyle Matthews -
      Quote Originally Posted by radigroove View Post
      so i bought mine with my amex what do u suggest i do ???
      Call em. Tell em you bought something which is now $200 less and you would like to use your consumer electronic price protection deal to get the difference.
    1. lifesmymachine's Avatar
      lifesmymachine -
      Quote Originally Posted by antiflash View Post
      The key thing for me was thinking back to when i bought it...i was ready and willing to pay $200. I'm not going to walk out on the street and just give that money away, but when i did buy it...that's what i was willing to pay. This extra $100 makes it that much nicer - now i have an iphone with some premium headphones (or whatever) for the very same $600...not bad IMHO.
      Well said..

      We were all willing to pay "that much for a cellphone," otherwise we wouldn't have done it

      Apple is simply making the product available to a larger market, and in perfect time for the holidays

      Like others, I was bummed about the price drop, but the $100 dollar store credit is unneccessary (and very few other companies would do such a thing) and I am more than happy with it

      The reason apple can lower the price is because they sold enough units to pay for at least some of the research and developement

      Quote Originally Posted by WindsorFox View Post
      Exactly. When I first saw this in the news paper I think I was more pissed that I was getting a $100 credit than nothing at all. I mean WTF am I going to buy at an Apple store, which BTW does not exist in Louisiana. I have 3 cases, upgraded headphones and more than enough chargers...

      This is the first and only Apple product that I own/bought and I got immediately screwed after buying it. What a wonderful first time purchasing experience that will make it more than likely my last.
      Buy an itunes gift certificate and then some music to fill up your phone... Or save it for the next iPhone model, or buy a mac, or a gift for someone (new nano anyone..)

      You did not get screwed.

      Do you like your phone? Do you like the way it works/ looks/ etc. Then why would a pricing issue make you NEVER buy an apple product again. Prices change. It's the nature of the technology beast. You can't be mad at a company for doing their best to lower prices for the consumer, and then after doing that taking an almost 100 million dollar hit by reufunding early purchasers with gift cards. I'd like to see Dell or Microsoft or Nokia or Sony or any other electronics company do that.

      Give apple a chance, the more iPhones they sell, the better our experience will be.
    1. antiflash's Avatar
      antiflash -
      Quote Originally Posted by dyeguy View Post
      so hes offering 100 store credit to all iphone owners? that bought from att or apple? could somone clerify this
      more than likely, it will be at the apple store for everyone...it was their mistake, not ATT. no one has any details other than the open letter....wait until next week for more info...
    1. WindsorFox's Avatar
      WindsorFox -
      Quote Originally Posted by lifesmymachine View Post
      Buy an itunes gift certificate and then some music to fill up your phone... Or save it for the next iPhone model, or buy a mac, or a gift for someone (new nano anyone..)
      I have about 6 computers around here. I build my own gaming machines, there is nothing on Apples eStore that I need or want, I looked carefully last night.
      Quote Originally Posted by lifesmymachine View Post
      You did not get screwed.
      The way *I* look at it, all the early adopters did.

      Quote Originally Posted by lifesmymachine View Post
      Do you like your phone? Do you like the way it works/ looks/ etc. Then why would a pricing issue make you NEVER buy an apple product again. Prices change. It's the nature of the technology beast. You can't be mad at a company for doing their best to lower prices for the consumer, and then after doing that taking an almost 100 million dollar hit by reufunding early purchasers with gift cards. I'd like to see Dell or Microsoft or Nokia or Sony or any other electronics company do that.

      Give apple a chance, the more iPhones they sell, the better our experience will be.
      I am *NOT* an Apple person and when I finally break down and hop on the boat They steal a 200 dollar bill from me. As I said I know technology drops in price, I'm a frigging poster child for that because of the cutting edge gaming machines I build especially on video cards. But even a video card, the biggest ripoff in the computer world won't drop $200 after one month. As for liking how it works, don't even get me started on the things I think need to be fixed. There are a LOT of updates that need to be done that would not be as harsh at $400.

      Apple dropped the price because they had to, because it tanked and they sold a fraction of what they needed to and what they expected to. Apple has a habit of doing niggling little things that piss some people of really good. Lisa for instance...
    1. Kyle Matthews's Avatar
      Kyle Matthews -
      Different strokes...
    1. WindsorFox's Avatar
      WindsorFox -
      Don't get me wrong, it's a nice phone, in general works well. There's just a lot of little annoying things lately that make me feel like I'm being nibbled to death by ducks. Updating iTunes just to close a hole where people were doing harmless things to add ring tones to their own phones was tacky, but top it off with forcing Outkook the be the default mail client or it won't work is just down right bad. MAYBE it's a bug, but it's just really really annoying.

      Oh that Speck holster I got from you, I don't know how well it worked for you but for me if I use the clip on my belt it requires a large rubber band to keep the phone from leaping out of the plastic clip. I had that thought in my head the whole time so I noticed it when it jumped, but if it had jumped when I was walking rather than getting out of the truck I might not have noticed it. That would have been a disappointing turn of events...
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