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  • SDK Launch Event - Quasi Liveblogging
    Event is over. Here's the high points:
    • SDK is available TODAY via iPhone Dev Center for FREE.
    • iPhone 2.0 firmware, which will allow SDK apps, will ship in June.
    • Apps will be downloaded via an exclusive iPhone app called AppStore (sound familiar? Installer? Cydia?) which will be a part of the 2.0 firmware update.
    • Sega's Super Monkey Ball, EA's Spore are among the apps that will be available.
    • Developers get 70% of the revenue from their apps. It costs $99 to publish them on AppStore. Free apps can be listed, at no charge.
    • Development is done in XCode, only on Mac, and includes a Mac-side iPhone Simulator.
    • Exchange and ActiveSync support are in the 2.0 update

    Times are PST

    9:50 AM - folks being let in to the auditorium
    9:52 AM - employees of various corps are here - Adobe, Orange, J Crew, lots from Disney
    9:58 AM - the same big screen is up, right now just the Apple logo is displayed
    9:58 AM - starting... bloggers are getting little power outlets and desk to power their equipment. nice move, Apple. "Good morning, ladies and gentleman, welcome to this Apple special event"
    10:01 Am - Steve - "Welcome"
    10:02 AM - Been working really hard on this, really cool stuff to announce
    10:02 AM - stats. iPhone has 28% market share of smart phones in US. 71% of US mobile browsing is Safari.
    10:04 AM - iPhone Enterprise, hands off to Phil
    10:05 AM - Genentech (members are on the board) use a "fleet" of iPhones. Stanford uses hundreds. Good email, and push are what is needed for enterprise.
    10:06 AM - Push contacts, global address list, Cisco IPsec VPN, authentication and certs, enterprise class WiFi (WPA2 / 802.1x), security policies, enterprise configuration tools, remote wipe - ALL these things in the next release of the iPhone firmware
    10:07 AM - also getting ActiveSync and Exchange support
    10:09 AM - Exchange/Activesync is going to be native to the iPhone
    10:10 AM - showing a demo
    10:12 AM - (thanks, Giz)
    10:12 AM - (thanks, Engadget)
    10:15 AM - demo iPhone data wipe. kinda scary. hope Apple doesn't get TOO pissed about us having unlock guides up. heh.
    10:18 AM - Scott Forestall to talk about SDK
    10:19 AM - "Ok, I'm here to tell you about how devs can build great apps on the iPhone. Before I get into the SDK, I want to give an update on web apps. This has been incredibly successful, there are over 1,000 web applications for the iPhone."
    10:20 AM - showing web apps.. who cares... didn't care then, don't now.
    10:22 AM - We’re releasing the same APIs and Tools that we use to develop iPhone apps.
    10:23 AM - Took everything we knew about creating stuff with Cocoa and everything about a touch API for iPhone to build Cocoa Touch. Cocoa is great, but based on mouse & keyboard input
    10:24 AM - thanks, Giz
    10:25 AM - OS X desktop kernel is same as iPhone
    10:26 AM - We have a complete set of APIs for your app to talk directly to the contacts DB on the iPhone, and an entire database API with SQLite
    10:27 AM - Media layer has all audio/video capabilities: Core Audio, OpenAL, Audio Mixing, Audio Recording, Video Playback, JPG/PNG/TIFF, PDF, Quartz (2D) Core Animation, OpenGL ES
    10:28 AM - Cocoa Touch: Multi-Touch events/controls, Accelerometer, View Hierarchy, Localization, Alerts, Web View, People Picker, Image Picker, Camera. Everything is hardware accelerated
    10:29 AM - Enhanced XCode to work with iPhone
    10:30 AM - Xcode will now code complete for the APIs in the SDK, Integrated documentation, "Shipping a lot of great documentation with the SDK, and you can access it within the software" Project management, integrated source control
    10:31 AM - also has a nice debugger -- it's also a great remote debugger. Plug an iPhone in, run the app live on your iPhone, and be debugging it from your Mac.
    10:32 AM - Interface Builder: "Makes building your user interface as simple as drag-and-drop" - All the controls from Cocoa Touch are built right into Interface Builder
    10:33 AM - Debugger shows a visual CPU, memory and frame rates of your programs. Can work on two apps at once, so you can optimize your programs for iPhone battery life and performance.
    10:34 AM - Introducing brand new iPhone dev tool: iPhone Simulator. simulates entire API stack on your Mac
    10:38 AM - built a little Hello World with those tools
    10:40 AM - Photo picker applies OpenGL distortion effects on finger tracking
    10:43 AM - thanks, Giz. TouchFighter, nifty graphics. debugging on Mac while playing on iPhone. built in two weeks, runs at 27-30 fps.
    10:45 AM - EA built iPhone apps in 2 weeks with SDK, here's what they came up with
    10:47 AM - Iphone version of spore
    thanks, giz
    10:48 AM - We have all 18 levels up and running, a full editor. Spore for iPhone has "evolution editor" that lets user add all sorts of things to personalize a spore "takes advantage of touchscreen fun
    10:50 AM - thanks, engadget
    10:51 AM - Sales reps would love to use the iPhone to get a graphical view of their monthly sales goals. blah blah blah
    10:52 AM - Salesforce, app for sales folks. nifty bit is that it can put contacts etc straight to map
    10:54 AM - So happy to show you AIM for iPhone holy yah!
    10:55 AM - see ya, Apollo. heh. thanks, giz
    10:57 AM- You can have multiple conversations going on at the same time, switching between active chats by swiping
    11:00 AM - Epocrates, prototyped new functionality for the iPhone to identify drugs. Like we don't know drugs when we see them.
    11:02 AM - oh wow. Sega ported Super MonkeyBall. Accelerometer based. frickin awesome.
    thanks, giz
    11:03 AM - Here comes Steve to talk about distribution
    11:05 AM - AppStore, put it on every single iPhone that everyone will have access to with the next release of the software
    thanks, engadget
    11:07 AM - Developers are going to ask what the deal is. Developers pick price. Devs get 70% of the revenue. No credit card, no marketing fees, no hosting fees. Paid monthly.
    11:08 AM - Of course, I can see what the most popular apps are that are being downloaded, I can easily search, I can tap on it... this one's free... and it's wirelessly downloaded [over the air!] to the iPhone via cellular or WiFi.
    11:08 AM - Your app will be updated over the air automatically
    11:09 AM - There is no charge to the developer for free apps!
    11:10 AM - All of this is coming in the iPhone 2.0 firmware update. It’ll have the SDK and enterprise capabilities. There’s a Beta release going out today. Thousands of developers will have it today. Apple needs the feedback. Customers will see this in June as a free software update. Of course searching torrents to find that beta and getting in into the hands of the iPhone devs who have worked so hard before is illegal so we don't do THAT.
    11:13 AM - How do you become an iPhone developer? Go to our website (Apple) "probably starting in about an hour" and download the SDK for free. Costs $99 to publish an app.
    11:16 AM - holy crap 100 Million dollars in the iFund for iPhone developers. Google Android has a 10M dollar fund for apps. hehe
    11:18 AM - It's about this great opportunity, but it's about more than the money -- it's about the great team at Apple and the great talent we can recruit together. ... if you want to build the future, the iFund wants to help you fund it. I can't wait to see the companies we'll build together.
    11:20 AM - That wraps it up. Refreshments and excited devs around the country.
    11:24 AM - Q&A. First What does the 100m iFund do for the community? Steve: This is going to help young developers with funding. It helps the whole iPhone ecosystem.
    11:33 AM - Ryan Block from Engadget asked: "Will a SIM unlock be considered software that won't be allowed on the AppStore?" Jobs: Yyyyyyes...


    Engadget | Gizmodo | ArsTechnica | MacWorld
    This article was originally published in forum thread: SDK Launch Event - Quasi Liveblogging started by Kyle Matthews View original post
    Comments 171 Comments
    1. Josheesh's Avatar
      Josheesh -
      I guess if the apps will only be availabe on the US version of iTunes that installer will still be popular for people that need anysim and anyone outside the US (Canada, Europe, Asia) Hopefully seeing inside the SDK package will allow developers to create apps for jailbroken phones easier.
    1. ninthchamber99's Avatar
      ninthchamber99 -
      Thanks Spongebobiwan!! I was wondering the answer for some time now. One more question, My iphone is jailbroken with 1.1.2, I don't really need the google gps thing that came with 1.1.3. So do you think I should wait til the SDK is released in June or should I stay current with all the firmware updates? I love my 1.1.2 jailbroken phone. I am already an ATT customer so it is perfect for me.

    1. tobypu's Avatar
      tobypu -
      I'm with Spongebob.

      Mr. Jobs is trying to destroy our community from the inside.

      Re-create a program and brand it with the Apple logo and make people pay for the programs that are already free. Then not allow other programs if they contradict the IPhone that Mr. Jobs "created".

      I really hope that the Devs take the SDK to develop better apps and keep using the Installer for distribution. Let Jobs have his AppStore for commercial programs.
    1. cheesecakezz's Avatar
      cheesecakezz -
      If a dev wants to charge for their creations that they make then so be it, even if their initial ideas were going to be free. Even if the creations we use is free then they decide to throw a price on it, so be it. It's simple, if that happens nothing to ponder about and no need to be curious about the "human nature of being greedy". It will be what it will be. You as a consumer decide whether you want to support their cause or not. It's a pointless projection of mind when you put it like that.

      On a lighter note, there will always be those willing to create programs for free.. so don't start getting all fussy and start blaming everyone else for being evil greedy bastards, seriously. Why don't you make a mock program of what you use already and make sure it's free. Sounds good.
    1. GravityEyes's Avatar
      GravityEyes -
      LOL!!! The kiddies thinking a SDK was going to be some magic potion app for their phone - cracks me up!!!!!!
    1. GutBomb's Avatar
      GutBomb -
      Quote Originally Posted by tobypu View Post
      I'm with Spongebob.

      Mr. Jobs is trying to destroy our community from the inside.

      Re-create a program and brand it with the Apple logo and make people pay for the programs that are already free. Then not allow other programs if they contradict the IPhone that Mr. Jobs "created".

      I really hope that the Devs take the SDK to develop better apps and keep using the Installer for distribution. Let Jobs have his AppStore for commercial programs.
      What the hell are you talking about? You will be able to put programs on the AppStore that are available for free. Developers selling programs have to give apple 30% of the sales of their app.

      Apple isn't attacking any community, it is trying to make money and provide valuable features without having to jump through hoops like jailbreaking and avoiding updates until they are jailbroken.
    1. iphoneroeth's Avatar
      iphoneroeth -
      can't wait for the Epocrates!
    1. mofolo's Avatar
      mofolo -
      i just came.
    1. tobypu's Avatar
      tobypu -
      Only time will tell.
    1. GutBomb's Avatar
      GutBomb -
      Quote Originally Posted by mofolo View Post
      i just came.

      Oh Zibree please hurry and jailbreak this one too!!

      IS there any changes in firmware 2.0? or just silly AppStore?
      good job reading the first post of the thread.
    1. danayanch's Avatar
      danayanch -
      LMAO IRL to what Ryan Block asked at the event. Funniest thing ever.
    1. mofolo's Avatar
      mofolo -
      Quote Originally Posted by GutBomb View Post
      good job reading the first post of the thread.

      What does read mean?..

      lol - yeh i read it just now. Its to early in the morning to get excited over this.
    1. kcisjojo's Avatar
      kcisjojo -
      I think that alot of developers will port their apps so that they can work via itunes and installer, i know i would if i had a decent app. So many people who have iPhones are legit users. Why not allow them to help you develop your programs through funding.

      For example, swirly could port theirs to run via SDK itunes installer program when it comes out and allow everyone who doesnt want to jailbreak their phone the ability to send MMS. So what if some people just want the ease and are willing to pay for it, more power to them. Then for everyone who is willing to jailbreak their phone they could just continue to host the program for download via our current installer.

      Thats how i would do it.
    1. Chantecleer's Avatar
      Chantecleer -
      Man I hope 2.0 will be jailbreakable
    1. pianoman173's Avatar
      pianoman173 -
      Will there be a video on apple later today or no video at all?
    1. omniking3's Avatar
      omniking3 -
      As Erica Sadun of TUAW said:

      Were kookoo for Cocoa Touch!

      oh, and if you want to get it, some guy put it up as a torrent on TPB.

      pf edit: can't link to tpb, sorry.

      Only 51 minutes and there are like FIVE FRIGGING HUNDRED LEECHERS. (what it says on the page is wrong)

      It is 2.1 GB, because it includes xcode. Too bad you cant only download the iphone part, but hey, i get to update my xCode!

      You will need a Leopard Intel Mac. Micro**** users are in the dark for now.

      I've only got 3-5 hours left! ^_^ I'm averaging 270 kb/s. Of course, i've messed with my firewall and have extra bandwith.

      Now for my speculation. Because this is a Cocoa platform, built with xCode, windows users will most likely not get an SDK. I can see this being ported to linux though.
    1. Happy Noodle Boy's Avatar
      Happy Noodle Boy -
      Also, a lot of people seem to be confused with the $99 developer membership. You only need this to distribute applications. It's not $99 per app, so with one or two apps even for just $1 devs should be able to recover really fast and then release for free if they want.

      Quote Originally Posted by pianoman173 View Post
      Will there be a video on apple later today or no video at all?

      Quote Originally Posted by omniking3 View Post
      As Erica Sadun of TUAW said:

      Were kookoo for Cocoa Touch!

      oh, and if you want to get it, some guys put it up as a torrent

      Only 51 minutes and there are like FIVE FRIGGING HUNDRED LEECHERS. (what it says on the page is wrong)
      This is illegal btw
    1. Jobs's Avatar
      Jobs -
      How hard would it be to make an app to change your Homescreen ( not lock screen ) background?
    1. gameviper's Avatar
      gameviper -
      so there wont be another update for iphone at all until june?
    1. GutBomb's Avatar
      GutBomb -
      I imagine there will be interim updates. There are still 3 months until June. Besides they are only on 1.1.4 now, I think we'll see a couple before long.