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  • SDK Launch Event - Quasi Liveblogging
    Event is over. Here's the high points:
    • SDK is available TODAY via iPhone Dev Center for FREE.
    • iPhone 2.0 firmware, which will allow SDK apps, will ship in June.
    • Apps will be downloaded via an exclusive iPhone app called AppStore (sound familiar? Installer? Cydia?) which will be a part of the 2.0 firmware update.
    • Sega's Super Monkey Ball, EA's Spore are among the apps that will be available.
    • Developers get 70% of the revenue from their apps. It costs $99 to publish them on AppStore. Free apps can be listed, at no charge.
    • Development is done in XCode, only on Mac, and includes a Mac-side iPhone Simulator.
    • Exchange and ActiveSync support are in the 2.0 update


    Times are PST

    9:50 AM - folks being let in to the auditorium
    9:52 AM - employees of various corps are here - Adobe, Orange, J Crew, lots from Disney
    9:58 AM - the same big screen is up, right now just the Apple logo is displayed
    9:58 AM - starting... bloggers are getting little power outlets and desk to power their equipment. nice move, Apple. "Good morning, ladies and gentleman, welcome to this Apple special event"
    10:01 Am - Steve - "Welcome"
    10:02 AM - Been working really hard on this, really cool stuff to announce
    10:02 AM - stats. iPhone has 28% market share of smart phones in US. 71% of US mobile browsing is Safari.
    10:04 AM - iPhone Enterprise, hands off to Phil
    10:05 AM - Genentech (members are on the board) use a "fleet" of iPhones. Stanford uses hundreds. Good email, and push are what is needed for enterprise.
    10:06 AM - Push contacts, global address list, Cisco IPsec VPN, authentication and certs, enterprise class WiFi (WPA2 / 802.1x), security policies, enterprise configuration tools, remote wipe - ALL these things in the next release of the iPhone firmware
    10:07 AM - also getting ActiveSync and Exchange support
    10:09 AM - Exchange/Activesync is going to be native to the iPhone
    10:10 AM - showing a demo
    10:12 AM - (thanks, Giz)
    10:12 AM - (thanks, Engadget)
    10:15 AM - demo iPhone data wipe. kinda scary. hope Apple doesn't get TOO pissed about us having unlock guides up. heh.
    10:18 AM - Scott Forestall to talk about SDK
    10:19 AM - "Ok, I'm here to tell you about how devs can build great apps on the iPhone. Before I get into the SDK, I want to give an update on web apps. This has been incredibly successful, there are over 1,000 web applications for the iPhone."
    10:20 AM - showing web apps.. who cares... didn't care then, don't now.
    10:22 AM - We’re releasing the same APIs and Tools that we use to develop iPhone apps.
    10:23 AM - Took everything we knew about creating stuff with Cocoa and everything about a touch API for iPhone to build Cocoa Touch. Cocoa is great, but based on mouse & keyboard input
    10:24 AM - thanks, Giz
    10:25 AM - OS X desktop kernel is same as iPhone
    10:26 AM - We have a complete set of APIs for your app to talk directly to the contacts DB on the iPhone, and an entire database API with SQLite
    10:27 AM - Media layer has all audio/video capabilities: Core Audio, OpenAL, Audio Mixing, Audio Recording, Video Playback, JPG/PNG/TIFF, PDF, Quartz (2D) Core Animation, OpenGL ES
    10:28 AM - Cocoa Touch: Multi-Touch events/controls, Accelerometer, View Hierarchy, Localization, Alerts, Web View, People Picker, Image Picker, Camera. Everything is hardware accelerated
    10:29 AM - Enhanced XCode to work with iPhone
    10:30 AM - Xcode will now code complete for the APIs in the SDK, Integrated documentation, "Shipping a lot of great documentation with the SDK, and you can access it within the software" Project management, integrated source control
    10:31 AM - also has a nice debugger -- it's also a great remote debugger. Plug an iPhone in, run the app live on your iPhone, and be debugging it from your Mac.
    10:32 AM - Interface Builder: "Makes building your user interface as simple as drag-and-drop" - All the controls from Cocoa Touch are built right into Interface Builder
    10:33 AM - Debugger shows a visual CPU, memory and frame rates of your programs. Can work on two apps at once, so you can optimize your programs for iPhone battery life and performance.
    10:34 AM - Introducing brand new iPhone dev tool: iPhone Simulator. simulates entire API stack on your Mac
    10:38 AM - built a little Hello World with those tools
    10:40 AM - Photo picker applies OpenGL distortion effects on finger tracking
    10:43 AM - thanks, Giz. TouchFighter, nifty graphics. debugging on Mac while playing on iPhone. built in two weeks, runs at 27-30 fps.
    10:45 AM - EA built iPhone apps in 2 weeks with SDK, here's what they came up with
    10:47 AM - Iphone version of spore
    thanks, giz
    10:48 AM - We have all 18 levels up and running, a full editor. Spore for iPhone has "evolution editor" that lets user add all sorts of things to personalize a spore "takes advantage of touchscreen fun
    10:50 AM - thanks, engadget
    10:51 AM - Sales reps would love to use the iPhone to get a graphical view of their monthly sales goals. blah blah blah
    10:52 AM - Salesforce, app for sales folks. nifty bit is that it can put contacts etc straight to map
    10:54 AM - So happy to show you AIM for iPhone holy yah!
    10:55 AM - see ya, Apollo. heh. thanks, giz
    10:57 AM- You can have multiple conversations going on at the same time, switching between active chats by swiping
    11:00 AM - Epocrates, prototyped new functionality for the iPhone to identify drugs. Like we don't know drugs when we see them.
    11:02 AM - oh wow. Sega ported Super MonkeyBall. Accelerometer based. frickin awesome.
    thanks, giz
    11:03 AM - Here comes Steve to talk about distribution
    11:05 AM - AppStore, put it on every single iPhone that everyone will have access to with the next release of the software
    thanks, engadget
    11:07 AM - Developers are going to ask what the deal is. Developers pick price. Devs get 70% of the revenue. No credit card, no marketing fees, no hosting fees. Paid monthly.
    11:08 AM - Of course, I can see what the most popular apps are that are being downloaded, I can easily search, I can tap on it... this one's free... and it's wirelessly downloaded [over the air!] to the iPhone via cellular or WiFi.
    11:08 AM - Your app will be updated over the air automatically
    11:09 AM - There is no charge to the developer for free apps!
    11:10 AM - All of this is coming in the iPhone 2.0 firmware update. It’ll have the SDK and enterprise capabilities. There’s a Beta release going out today. Thousands of developers will have it today. Apple needs the feedback. Customers will see this in June as a free software update. Of course searching torrents to find that beta and getting in into the hands of the iPhone devs who have worked so hard before is illegal so we don't do THAT.
    11:13 AM - How do you become an iPhone developer? Go to our website (Apple) "probably starting in about an hour" and download the SDK for free. Costs $99 to publish an app.
    11:16 AM - holy crap 100 Million dollars in the iFund for iPhone developers. Google Android has a 10M dollar fund for apps. hehe
    11:18 AM - It's about this great opportunity, but it's about more than the money -- it's about the great team at Apple and the great talent we can recruit together. ... if you want to build the future, the iFund wants to help you fund it. I can't wait to see the companies we'll build together.
    11:20 AM - That wraps it up. Refreshments and excited devs around the country.
    11:24 AM - Q&A. First What does the 100m iFund do for the community? Steve: This is going to help young developers with funding. It helps the whole iPhone ecosystem.
    11:33 AM - Ryan Block from Engadget asked: "Will a SIM unlock be considered software that won't be allowed on the AppStore?" Jobs: Yyyyyyes...
    ahahahahahahahaa


    Sources:

    Engadget | Gizmodo | ArsTechnica | MacWorld
    This article was originally published in forum thread: SDK Launch Event - Quasi Liveblogging started by Kyle Matthews View original post
    Comments 171 Comments
    1. Magnum's Avatar
      Magnum -
      Quote Originally Posted by sailorguido View Post
      Was anyone else dissapointed by the games announcements? As much fun as a game about a Monkey is, they didn't sign with ID Mobile after John Carmack went on and on about programming for the iphone? Guess this means no DOOM, Quake, Wolfenstein ect.. Is it just me or does anyone still think the greatest games will be the huge library of emulators on the jailbroken phones?
      i was just thinking that...and im going to have to agree with you...but also i agree with that one guy who posted earlier...WHERE THE HECK IS COPY AND PASTE!!!??? games are last on my list...i want BASIC FUNCTIONS...copy/paste/video record(with sound)(and dont tell me showtime.app because im not installing stolen pieces of crap)/flash player....i understand flash is in the works but just like the video record it should have been there in the first place...
    1. Rosbaughcr's Avatar
      Rosbaughcr -
      I can't think of a single Smartphone I've ever owned that had cut/paste functionality right out of the box. The lack of a video camera and MMS capability is a tad ridiculous. What really pisses me off about the MMS ting is that the AT&T rep I bought it from failed to mention that, among other things (contract extension, lack of 3G, etc,).
    1. Sparblaze's Avatar
      Sparblaze -
      That AppStore logo sure does look familiar. It sounds like something familiar too.

      This looks awesome though. I'm downloading the free SDK kit right now.
    1. domenicp's Avatar
      domenicp -
      Good points Rosbaughcr... This will definitely encourage more development... Having an official sdk with documentation will make developing native iphone apps much easier. However, you may end up with many more "less than useful" apps. In the end the user community will decide the best apps... I think the app store could be designed with this in mind... e.g... most popular apps... etc...

      downloading the sdk now...
    1. Bill69's Avatar
      Bill69 -
      does this mean that right now people could use the sdk to develop great apps that work really really well that we can put on our jailbroken iphones? and on installer because i would imagine you could make an app and it would be compatable with 1.1.3 or 4 that would be really cool. it would allow a lot of people to come out with 1.0 apps insted of .345 apps hahaha
    1. imode's Avatar
      imode -
      Quote Originally Posted by Rosbaughcr View Post
      I can't think of a single Smartphone I've ever owned that had cut/paste functionality right out of the box. The lack of a video camera and MMS capability is a tad ridiculous. What really pisses me off about the MMS ting is that the AT&T rep I bought it from failed to mention that, among other things (contract extension, lack of 3G, etc,).
      iPhone video and MMS are just software. The built-in camera hardware can record video. I bet Apple's been holding back on these to keep up demand. Would have been boring if the iPhone came with everything on inception.

      Quote Originally Posted by Bill69 View Post
      does this mean that right now people could use the sdk to develop great apps that work really really well that we can put on our jailbroken iphones? and on installer because i would imagine you could make an app and it would be compatable with 1.1.3 or 4 that would be really cool. it would allow a lot of people to come out with 1.0 apps insted of .345 apps hahaha
      It'll just encourage people to write more great killer apps like Pirate or iBurpz. Really the only difference between the SDK and the already available gcc toolchain is an emulator, debugger and some docs. Having an SDK available to the public for free will probably result in a flood of "Hello World" type applications

      Honestly, 75% of the apps in installer are useless but at they can hopefully spark some ideas for people. This is no different from all the apps out on the Symbian platform.
    1. Sparblaze's Avatar
      Sparblaze -
      Quote Originally Posted by poetic_folly View Post
      11:02 AM - oh wow. Sega ported Super MonkeyBall. Accelerometer based. frickin awesome.
      thanks, giz
      MONKEYBALL!!!

      Someone can make an oftenly updated TTR on this!!!
      Another thing, this would probably be taken down, but can you imagine an app that jailbreaks it lol.

      Oh yeah another thing! Expect to see Starbucks QuickOrder pretty soon after the 2.0 update.
    1. slick2404's Avatar
      slick2404 -
      Quote Originally Posted by imode69 View Post
      Honestly, 75% of the apps in installer are useless but at they can hopefully spark some ideas for people. This is no different from all the apps out on the Symbian platform.
      This mans got a point.
    1. adrian1480's Avatar
      adrian1480 -
      Quote Originally Posted by Rosbaughcr View Post
      I can't think of a single Smartphone I've ever owned that had cut/paste functionality right out of the box. The lack of a video camera and MMS capability is a tad ridiculous. What really pisses me off about the MMS ting is that the AT&T rep I bought it from failed to mention that, among other things (contract extension, lack of 3G, etc,).
      Every phone with a touch screen (stylus) has copy & paste.

      Palm-based and Windows Mobile-based in particular.
    1. robbienakata's Avatar
      robbienakata -
      What does everyone need copy and paste for anyways?
    1. adrian1480's Avatar
      adrian1480 -
      Seriously? Wow. Why do you need copy and paste?

      What if you want to copy the text of a e-mail to a note?

      What if you want to copy text from a website you visited?

      What if you wanted to paste something into a text message? Save it for later?

      What if you were typing a long message (3 paragraphs) and decided you wanted paragraph 3 at the top?

      What if you wanted to copy part of an e-mail you have and paste it into another e-mail?

      What if you took a note down really quickly on the memo and later wanted to add it right to a contact?

      What if you wanted to copy an e-mail address to add to a contact?

      What if you wanted to text message a phone number found in your address book?

      You get the point. Some of those things can be done now...but are either very obtuse and/or require you to transcribe all information over again. Copying and pasting makes all of those things infinitely easier. That's why all those WM5 and Palm touch-screen phones have the feature. That's why every PDA has one. It is one of the things I miss the most...of course, if you never had it, you don't necessarily know what you're missing. It's obviously not a life-or-death feature, but for those who do a lot with text, web and e-mail, it's a feature that opens up a whole new level of value and usefulness.
    1. thetoothfairy's Avatar
      thetoothfairy -
      I need cut, copy and paste for my email... when someone emails me from my site they have to fill out a form... inorder for me to reply to it and include the form they filled out I need to copy their email address... if I tap it they will not see the form in which they filled out... all they will get from me is my email message and I will have to explain who I am and what site they inquired from etc in the message and who wants to do that?
    1. lillewis51's Avatar
      lillewis51 -
      man i really wanted the sdk for windows

      now i gotta go buy a mac (not like i wasent going to anyways)
    1. thebrokenlight's Avatar
      thebrokenlight -
      This thread is about the SDK, not about Copy and Paste. I don't think people on this forum really care what your Palm devices can do. Otherwise they'd be on the Palm forums. So let's please have a constructive discussion.
    1. timbo's Avatar
      timbo -
      Every time I try to download the SDK, I get:



      I have been trying since 3 pst.

      Is there another place to download it?
    1. lillewis51's Avatar
      lillewis51 -
      grrrrrr! im on my friends mac and i keep getting the try your request again page!

      (we are processing please wait a few moments then refresh the page) im on my 20th refresh how many times do i have to refresh it!!!
    1. thebrokenlight's Avatar
      thebrokenlight -
      Yup. There is a torrent of it on thepiratebay. I believe this is a legal distribution method for the SDK, someone please correct me if I'm wrong.

      I don't think I can provide a link for you though, sorry.
    1. Happy Noodle Boy's Avatar
      Happy Noodle Boy -
      you're wrong.
    1. robbienakata's Avatar
      robbienakata -
      I guess I never really use my phone for email or notes...

      But on another note, how come the "AppStore" can be accessed over EDGE by the iTunes store can't? I feel like the apps will be just as large as songs... Although I believe he just said over the cellular network, possibly pointing to the 3G iphone maybe?

      edit: Yeah I was right. "and it's wirelessly downloaded [over the air!] to the iPhone via cellular or WiFi." No actual mention of EDGE here.
    1. thebrokenlight's Avatar
      thebrokenlight -
      So when should we expect 3rd party apps made with the SDK to appear on Installer.app?