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  • SDK Launch Event - Quasi Liveblogging
    Event is over. Here's the high points:
    • SDK is available TODAY via iPhone Dev Center for FREE.
    • iPhone 2.0 firmware, which will allow SDK apps, will ship in June.
    • Apps will be downloaded via an exclusive iPhone app called AppStore (sound familiar? Installer? Cydia?) which will be a part of the 2.0 firmware update.
    • Sega's Super Monkey Ball, EA's Spore are among the apps that will be available.
    • Developers get 70% of the revenue from their apps. It costs $99 to publish them on AppStore. Free apps can be listed, at no charge.
    • Development is done in XCode, only on Mac, and includes a Mac-side iPhone Simulator.
    • Exchange and ActiveSync support are in the 2.0 update

    Times are PST

    9:50 AM - folks being let in to the auditorium
    9:52 AM - employees of various corps are here - Adobe, Orange, J Crew, lots from Disney
    9:58 AM - the same big screen is up, right now just the Apple logo is displayed
    9:58 AM - starting... bloggers are getting little power outlets and desk to power their equipment. nice move, Apple. "Good morning, ladies and gentleman, welcome to this Apple special event"
    10:01 Am - Steve - "Welcome"
    10:02 AM - Been working really hard on this, really cool stuff to announce
    10:02 AM - stats. iPhone has 28% market share of smart phones in US. 71% of US mobile browsing is Safari.
    10:04 AM - iPhone Enterprise, hands off to Phil
    10:05 AM - Genentech (members are on the board) use a "fleet" of iPhones. Stanford uses hundreds. Good email, and push are what is needed for enterprise.
    10:06 AM - Push contacts, global address list, Cisco IPsec VPN, authentication and certs, enterprise class WiFi (WPA2 / 802.1x), security policies, enterprise configuration tools, remote wipe - ALL these things in the next release of the iPhone firmware
    10:07 AM - also getting ActiveSync and Exchange support
    10:09 AM - Exchange/Activesync is going to be native to the iPhone
    10:10 AM - showing a demo
    10:12 AM - (thanks, Giz)
    10:12 AM - (thanks, Engadget)
    10:15 AM - demo iPhone data wipe. kinda scary. hope Apple doesn't get TOO pissed about us having unlock guides up. heh.
    10:18 AM - Scott Forestall to talk about SDK
    10:19 AM - "Ok, I'm here to tell you about how devs can build great apps on the iPhone. Before I get into the SDK, I want to give an update on web apps. This has been incredibly successful, there are over 1,000 web applications for the iPhone."
    10:20 AM - showing web apps.. who cares... didn't care then, don't now.
    10:22 AM - We’re releasing the same APIs and Tools that we use to develop iPhone apps.
    10:23 AM - Took everything we knew about creating stuff with Cocoa and everything about a touch API for iPhone to build Cocoa Touch. Cocoa is great, but based on mouse & keyboard input
    10:24 AM - thanks, Giz
    10:25 AM - OS X desktop kernel is same as iPhone
    10:26 AM - We have a complete set of APIs for your app to talk directly to the contacts DB on the iPhone, and an entire database API with SQLite
    10:27 AM - Media layer has all audio/video capabilities: Core Audio, OpenAL, Audio Mixing, Audio Recording, Video Playback, JPG/PNG/TIFF, PDF, Quartz (2D) Core Animation, OpenGL ES
    10:28 AM - Cocoa Touch: Multi-Touch events/controls, Accelerometer, View Hierarchy, Localization, Alerts, Web View, People Picker, Image Picker, Camera. Everything is hardware accelerated
    10:29 AM - Enhanced XCode to work with iPhone
    10:30 AM - Xcode will now code complete for the APIs in the SDK, Integrated documentation, "Shipping a lot of great documentation with the SDK, and you can access it within the software" Project management, integrated source control
    10:31 AM - also has a nice debugger -- it's also a great remote debugger. Plug an iPhone in, run the app live on your iPhone, and be debugging it from your Mac.
    10:32 AM - Interface Builder: "Makes building your user interface as simple as drag-and-drop" - All the controls from Cocoa Touch are built right into Interface Builder
    10:33 AM - Debugger shows a visual CPU, memory and frame rates of your programs. Can work on two apps at once, so you can optimize your programs for iPhone battery life and performance.
    10:34 AM - Introducing brand new iPhone dev tool: iPhone Simulator. simulates entire API stack on your Mac
    10:38 AM - built a little Hello World with those tools
    10:40 AM - Photo picker applies OpenGL distortion effects on finger tracking
    10:43 AM - thanks, Giz. TouchFighter, nifty graphics. debugging on Mac while playing on iPhone. built in two weeks, runs at 27-30 fps.
    10:45 AM - EA built iPhone apps in 2 weeks with SDK, here's what they came up with
    10:47 AM - Iphone version of spore
    thanks, giz
    10:48 AM - We have all 18 levels up and running, a full editor. Spore for iPhone has "evolution editor" that lets user add all sorts of things to personalize a spore "takes advantage of touchscreen fun
    10:50 AM - thanks, engadget
    10:51 AM - Sales reps would love to use the iPhone to get a graphical view of their monthly sales goals. blah blah blah
    10:52 AM - Salesforce, app for sales folks. nifty bit is that it can put contacts etc straight to map
    10:54 AM - So happy to show you AIM for iPhone holy yah!
    10:55 AM - see ya, Apollo. heh. thanks, giz
    10:57 AM- You can have multiple conversations going on at the same time, switching between active chats by swiping
    11:00 AM - Epocrates, prototyped new functionality for the iPhone to identify drugs. Like we don't know drugs when we see them.
    11:02 AM - oh wow. Sega ported Super MonkeyBall. Accelerometer based. frickin awesome.
    thanks, giz
    11:03 AM - Here comes Steve to talk about distribution
    11:05 AM - AppStore, put it on every single iPhone that everyone will have access to with the next release of the software
    thanks, engadget
    11:07 AM - Developers are going to ask what the deal is. Developers pick price. Devs get 70% of the revenue. No credit card, no marketing fees, no hosting fees. Paid monthly.
    11:08 AM - Of course, I can see what the most popular apps are that are being downloaded, I can easily search, I can tap on it... this one's free... and it's wirelessly downloaded [over the air!] to the iPhone via cellular or WiFi.
    11:08 AM - Your app will be updated over the air automatically
    11:09 AM - There is no charge to the developer for free apps!
    11:10 AM - All of this is coming in the iPhone 2.0 firmware update. It’ll have the SDK and enterprise capabilities. There’s a Beta release going out today. Thousands of developers will have it today. Apple needs the feedback. Customers will see this in June as a free software update. Of course searching torrents to find that beta and getting in into the hands of the iPhone devs who have worked so hard before is illegal so we don't do THAT.
    11:13 AM - How do you become an iPhone developer? Go to our website (Apple) "probably starting in about an hour" and download the SDK for free. Costs $99 to publish an app.
    11:16 AM - holy crap 100 Million dollars in the iFund for iPhone developers. Google Android has a 10M dollar fund for apps. hehe
    11:18 AM - It's about this great opportunity, but it's about more than the money -- it's about the great team at Apple and the great talent we can recruit together. ... if you want to build the future, the iFund wants to help you fund it. I can't wait to see the companies we'll build together.
    11:20 AM - That wraps it up. Refreshments and excited devs around the country.
    11:24 AM - Q&A. First What does the 100m iFund do for the community? Steve: This is going to help young developers with funding. It helps the whole iPhone ecosystem.
    11:33 AM - Ryan Block from Engadget asked: "Will a SIM unlock be considered software that won't be allowed on the AppStore?" Jobs: Yyyyyyes...


    Engadget | Gizmodo | ArsTechnica | MacWorld
    This article was originally published in forum thread: SDK Launch Event - Quasi Liveblogging started by Kyle Matthews View original post
    Comments 171 Comments
    1. Nicholas Knight's Avatar
      Nicholas Knight -
      Thats dumb
    1. billchase2's Avatar
      billchase2 -
      what's dumb?
    1. dmber's Avatar
      dmber -
    1. yoedba's Avatar
      yoedba -
      so are new and cool apps going to realsed on installer soon, or can the sdk only be used for iphone 2.0?
    1. joshysquashy's Avatar
      joshysquashy -
      The frameworks will all change for 2.0, so most likely, no.

      Besides, these new apps will require signatures, and to be added through the App Store.

      Considering they will be free for devs, free to download and given access to much more (3D, OpenGL etc), I recon installer will be much less popular.
    1. b-ballstyle's Avatar
      b-ballstyle -
      I think you will have to have an Us itunes account to download the apps
    1. Nicholas Knight's Avatar
      Nicholas Knight -
      I meant the fact that ppl will stop making apps for installer to make money through apple. Just a question, what coding language do you guys use to make these apps?
    1. atorres062's Avatar
      atorres062 -
      Has anyone posted a video of the event?
    1. alectra82's Avatar
      alectra82 -
      Well..... I would rather MMS naked pictures of myself to my girlfriend and post pics of my dong on BURP, than play super monkey ball, so I am good til they find multiple ways for me to expose myself via my iphone
    1. ian_frs's Avatar
      ian_frs -
      Quote Originally Posted by nickmc01 View Post
      I meant the fact that ppl will stop making apps for installer to make money through apple. Just a question, what coding language do you guys use to make these apps?
      Cocoa I believe.
    1. bbplayer5's Avatar
      bbplayer5 -
      Since the beta is out, wont we see SDK apps on installer soon?
    1. JollyRogers's Avatar
      JollyRogers -
      Hmm June release for 2.0.
      I bet that will coincide with a release of a 3G iPhone...

      and am still unable to get into the Apple Developer site for iphone. Can login, but no links to it yet from that point that I can find.
    1. jam's Avatar
      jam -
      well i hope 2.0 is unlockable and getting sdk apps on a jailbroken phone isnt a problem or i guess i wont be seeing any sdk on my phone lol.

      ^^^ i am under the impression its gona cost $99 to download the software. one more reason the devs wot want to give free apps. Greed will consume them all!!! lol
    1. MirandaKali's Avatar
      MirandaKali -
      It all sounds wonderful...but for us non-programming types, I do have one question..
      Is there any reason to believe that we won't get an app to mod the GUI? (aside from Mr. Jobs' iron resolve to NOT let anyone mess with his "art") I mean come on...I'm sure someone has all ready started ripping apart the SDK to see about making a program to mod the stock images..
    1. sogo's Avatar
      sogo -
      Looks like the dev team has some work ahead of them.
    1. Dust Busta's Avatar
      Dust Busta -
      What is the free SDK download like(the one that came out today)? Is it only for developers or for an average mmi user? Someone was taking about it being on installer. Is that possible? Are games like monkeyball out for download today?
    1. jam's Avatar
      jam -
      no apps for ages ^^ months even. no free sdk and it isnt for iphone its for macs to make software for iphone.
    1. alectra82's Avatar
      alectra82 -
      sdk download is on apples front page, and you have to pay
    1. ninthchamber99's Avatar
      ninthchamber99 -
      Complete noob question........what is SDK, what does it stand for, will the average user (i have enough knowledge to jailbreak my iphone) be able to use this?
    1. spongebobiwan's Avatar
      spongebobiwan -
      All in all, this looks quite promising and honestly, much better then I had hoped for, IF it progresses as layed out (which it should, since it's now a matter of public record).

      My suspicious (yet capitalist) nature has me wondering however, if Mr. Jobs is relying on the greedy nature us humans posess, when it comes to establishing a price for programs. As he stated, the developers will be allowed to determine their own price for a program. That makes me wonder if some developers who would have otherwise published their program for free through the jailbreak community, will set a price on it now that it will be distributed through the AppStore. I'm not suggesting that is unfair and that we are somehow entitled to free programs. Developers certainly have the right to determine a price for their efforts if they so choose. It just has me curious.

      And I realize that Steve said they intend to make no profit from this, but only collect 30% to pay the operating costs of this. However, 30% of something is more then 100% of nothing. I'm just guessing we will begin to see programs we've been using without paying for, show up on AppStore for at least some nominal fee come June.

      Just my two cents.

      Quote Originally Posted by ninthchamber99 View Post
      Complete noob question........what is SDK, what does it stand for, will the average user (i have enough knowledge to jailbreak my iphone) be able to use this?
      SDK = Software Developer's Kit and YES you will be able to take advantage of this without jailbreaking come June and iPhone version 2.0 software update is released.