Apple's Gains Are Sony's, Motorola's Losses
According to the latest data from research firm Gartner, Apple's 2010 smartphone gains translated to corresponding losses for smartphone makers Sony Ericsson and Motorola. On Wednesday, Gartner published it's findings, which noted that worldwide handset sales to end users rose 32% in 2010 to 1.6 billion units. In particular, however, smartphone sales spiked 72% from a year earlier (reaching 297 million units), a growth spurt largely cultivated by the ten-fold increase in sales for Android-based devices.
But as the Wall Street Journal
observes this morning, "the wider availability of the iPhone 4" helped Apple secure a 16% share of the smartphone market in the fourth quarter, an expansive gain for the company that Gartner says comes at the expense of Sony Ericsson and Motorola. Both phone makers saw their market shares and unit sales fall for 2010. Apple, meanwhile, crept in to become the world's No. 5 device maker for 2010, selling better than 46 million iPhones. Placing ahead of Apple were Nokia, Samsung, LG Electronics, and RIM.
Gartner credits Apple's 87% year-over-year growth last year to Cupertino's aggressive expansion of the iPhone into new countries and territories. It's also important to note that Apple's market share climbed this dramatically in the absence of the device on Verizon in the US. Consequently, Apple's market share in the US and around the world is set to explode in the next ten months. For the time being, however, the iPhone is still available through nearly 200 communication service providers across the globe.
Wall Street Journal