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  • Apple Ad Banned for Misleading Viewers
    There is a lot of heat concerning the iPhone right now most recently a lawsuit being filed against Apple for false advertising and countless questions about reception issues.

    The latest installment problems comes from an Apple ad shown in the U.K. At least two people complained to the ASA (UK's Advertising Standards Authority) that the iPhone commercial was misleading because of the wording "all the parts of the internet are on the iPhone."



    The complaint on misleading advertising is centered on Java and Flash which are not supported on the iPhone but are very commonly used on webpages across the internet. When contacted by the ASA Apple's response was that the iPhone supports open web standards and they can't be expected to support third party plug-ins and technology. Apple went on further to claim that "all parts of the internet" was only in reference to internet availability and not to the functionality of individual web pages.

    Unfortunately for Apple, the ASA disagrees and the ad has been pulled from UK television. The ASA decided that the ad implies "users would be able to access all websites and see them in their entirety," and that "the ad gave a misleading impression of the internet capabilities of the iPhone."

    [via pocket-link and engadget]
    This article was originally published in forum thread: Apple Ad Banned for Misleading Viewers started by Cody Overcash View original post
    Comments 29 Comments
    1. greenstretracer's Avatar
      greenstretracer -
      From a legal stand point the important part to remember here is that this is an ad. It has been widely held that an ad is not an offer that can be accepted and once accepted makes a contract. The "Offer- acceptance" is where the buyer comes to the store he offers to buy an iphone, and apple accepts that offer. For an ad to be considered an offer to enter into a contract it has to be super specific.

      Also, these people will have a hard time proving their damages.
    1. Eurisko's Avatar
      Eurisko -
      Quote Originally Posted by arekisu View Post
      Right at the end it says, "All the parts of the internet are on the iPhone".

      Well flash and java aren't there, so Apple is lying.
      I might agree with you if Apple said "All the components of the internet are on the iPhone", but they didn't and they are not lying. Word is law as far as a court is concerned, and Apple's statement holds true.

      Also, simply because you feel flash and java are integral parts of the web experience, doesn't mean its fact. Let's face it, flash is good for Ads, Games and Concept displays, but it can hardly be considered a requirement for for commercial purposes. Any professionally built website offers alternatives to flash and Java, and if they don't, they're shooting themselves in the foot because they're cutting of a major portion of the consumer population.

      Also Java, to me, is a joke. It's deathly slow, clunky, ugly and serves no real useful purpose. Just look at Limewire as a prime example.

      Sure Flash is fun, but is it a necessity of the web experience? imo, no.
    1. nickh's Avatar
      nickh -
      ^Agreeded. We spend a great deal of money on a so called state of the art phone, like forking out top dollar on say a Porsche that doesn't go into 4,5 or 6th gear!
    1. Eurisko's Avatar
      Eurisko -
      Quote Originally Posted by nickh View Post
      ^Agreeded. We spend a great deal of money on a so called state of the art phone, like forking out top dollar on say a Porsche that doesn't go into 4,5 or 6th gear!
      Um. Just a bit of an exaggeration. More like, a Porsche without bucket seats.
    1. Nossie's Avatar
      Nossie -
      I cant play wow on my iphone... I cant download my torrents... I cant watch the olympic games on silverlight...

      WTF apple, what are you doing to me with these misleading ads! ?


      Oh wait... java .. is java...
      and as far as flash goes, with youtube going h264 the only use flash has is for advertisers ... and I have no use for advertisers.
    1. Rosbaughcr's Avatar
      Rosbaughcr -
      Quote Originally Posted by jayson9 View Post
      How about those mis-leading commercials over here in the US? The one were the 3G iPhone is blazing thru websites and apps.

      Appearing to be as fast (or faster) than DSL or Cable speeds? Am I the only one who have seen them??? Haven't heard anybody else mention.
      You may have noticed those claims of 3G being 4-5 times faster have disappeared, and now you get "Twice the speed."
    1. WillyDavidK's Avatar
      WillyDavidK -
      I'm sorry but is it just me, or are these last few news posts just an exact copy from the apple section of Slashdot?
    1. arekisu's Avatar
      arekisu -
      Quote Originally Posted by Eurisko View Post
      I might agree with you if Apple said "All the components of the internet are on the iPhone", but they didn't and they are not lying. Word is law as far as a court is concerned, and Apple's statement holds true.

      Also, simply because you feel flash and java are integral parts of the web experience, doesn't mean its fact. Let's face it, flash is good for Ads, Games and Concept displays, but it can hardly be considered a requirement for for commercial purposes. Any professionally built website offers alternatives to flash and Java, and if they don't, they're shooting themselves in the foot because they're cutting of a major portion of the consumer population.

      Also Java, to me, is a joke. It's deathly slow, clunky, ugly and serves no real useful purpose. Just look at Limewire as a prime example.

      Sure Flash is fun, but is it a necessity of the web experience? imo, no.
      Considering 'part' and 'component' mean the same thing i think what they said is still wrong.

      And i never said that either java or flash were integral parts of the internet, i just commented on what they said.

      If they had said 'The internet on the iPhone' with a disclaimer at the bottom of the screen saying that not all sites are fully supported, then that would be the truth.
    1. Otherkid's Avatar
      Otherkid -
      I think java and flash blow anyways. I have a computer at home to waste loading speeds for ads on the side of the page. Plus make pages bigger on the iPhone and harder to open up and yes even more slower than 3G already is. Focus on something real important like not having copy and paste. I cant count how many times that would have been handy like when you have to email a new password because you lost your password to a site and then its like random *** numbers letters capitalized and lowercase you gotta keep going back and forth freaking blows.