Apple Issues 'Friendly Reminder' of Overnight Verizon iPhone Launch
In approximately twelve hours, the long wait for Verizon customers will officially come to an end. Beginning at 3:00 a.m. EST Thursday morning, pre-orders for the Verizon iPhone will commence. And despite a barrage of media heralding the launch - and even a nifty little countdown clock on the Verizon website - Apple is taking no chances on the eve of Verizon's iPhone launch. Consequently, the Cupertino marketing machine is flexing its own promotional muscle Wednesday just in case one or two people on the planet still haven't heard about the new Verizon iPhone.
Bright and early today, Apple issued a press release gently reminding current and prospective customers that the CDMA incarnation of the iPhone 4 will go on sale overnight via the Apple online store, as well as Verizon's digital storefront. With overwhelming demand widely expected even for the middle-of-the-night roll out, Apple has taken a page out of Verizon's playbook and is asserting with a bullhorn that online Orders will be processed on a first come, first served basis.
This may be Apple's way of reiterating Verizon's unstated warning that high demand may either cause servers to crash or the product-well to run dry before everyone gets what they've waited three years for. Following the start of pre-orders tomorrow morning, beginning at 7 a.m. local time on Thursday, February 10, the Verizon iPhone 4 will be available to all qualified customers at Apple’s retail stores and more than 2,000 Verizon Wireless Communication Stores across the US.