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  • Goodbye Soccer Moms... Hello iPhone Moms

    Image via becksilverman


    An interesting article in the Pioneer Press this weekend illustrates how the "soccer mom" is rapidly being replaced by the "iPhone mom."

    When Laurie Jesch-Kulseth gets a craving for fennel while at the supermarket with her two young kids, she doesn't just grab a batch of the tasty herb and head for the register. She whips out her iPhone, searches the Web for a good recipe incorporating fennel, fetches the extra ingredients and has a family dinner on the table within hours. Ah, the power.
    Indeed, the iPhone has revolutionized the convenience with which we lead our lives. But the article inadvertently exposes a reality that many of us may be noticing in our own lives - that the moms we know or call our own typically use their iPhone in the most bare-bones way possible.

    The matriarchs chronicled by Laurie Jesch-Kulseth in this Pioneer Press piece showcase how the iPhone helps moms stay organized, check the weather, make shopping lists, program "ICE" into their phones, etc. It really doesn't get any cooler than that for the new generation of "iPhone moms." And I, for one, kind of find that awfully sad. At present, there isn't a strong emphasis on mother-friendly applications in the App Store. And those that are tailored to moms aren't necessarily the most cutting-edge and contemporary in the digital storefront if you know what I mean.

    Fortunately, with the greater awareness of the iPhone's practicality for the moms of the world, developers and marketers may soon turn their attention to this rapidly growing segment of the population.

    Greystripe, an advertising network focused on mobile devices, has encouraged its clientele to target iPhone-using mothers via prominent ads embedded in a range of free iPhone apps. A recent Greystripe report titled "The iPhone Mom" highlights the powerful role of such women as primary decision makers when it comes to household buying.
    For now, searching the top "mom-friendly" apps for the iPhone yields results that prove more kid-friendly than anything.
    For example, mommypoppins.com lists the following as some of the best iPhone apps for moms:
    • Scribble (FREE) —Lets kids (or parents) draw with their finger right on the screen and then shake to erase, like an etch-a-sketch. Great for little kids.
    • Bubbles (FREE) — Make and play with bubbles. Perfect for distracting toddlers.
    • Super Monkey Ball ($9.99)— Of course there are a gazillion DS style games for the iPhone

    Hopefully, the future for "iPhone moms" will include at least a few more applications that really are designed for moms and not just distractions for their little ones. Moms, after all, deserve to have a little fun and enjoy the sillier side of life (and the iPhone) too.
    This article was originally published in forum thread: Goodbye Soccer Moms... Hello iPhone Moms started by Michael Essany View original post
    Comments 60 Comments
    1. angiepangie's Avatar
      angiepangie -
      Umm.. yeah it's true.
      Girls also handle pain much better than guys...
    1. Rescuer's Avatar
      Rescuer -
      Quote Originally Posted by angiepangie View Post
      Umm.. yeah it's true.
      Girls also handle pain much better than guys...
      Wait until you have kidney stones. It's worse than child birth

    1. angiepangie's Avatar
      angiepangie -
      And you would know how????
    1. Rescuer's Avatar
      Rescuer -
      Quote Originally Posted by angiepangie View Post
      And you would know how????
      had a few last year

      but from what women say, it's worse than child birth
    1. angiepangie's Avatar
      angiepangie -
      You can't say that unless you've had children
    1. Rescuer's Avatar
      Rescuer -
      Quote Originally Posted by angiepangie View Post
      You can't say that unless you've had children
      other people have said it



      i was in the hospital for several days
    1. StealthBravo's Avatar
      StealthBravo -
      arguing with angiepangie is pointless, just like arguing with other teenagers.
    1. angiepangie's Avatar
      angiepangie -
    1. blkcadi's Avatar
      blkcadi -
      barking up the wrong tree Rescuer, you'll never win. lolz
    1. StealthBravo's Avatar
      StealthBravo -
      LOL. That's just how 15 year olds are
    1. Rescuer's Avatar
      Rescuer -
      what argument? lol

    1. ultimatexpka's Avatar
      ultimatexpka -
      Dear friend, pos...
    1. DarkDragonAn's Avatar
      DarkDragonAn -
      Quote Originally Posted by Rescuer View Post
      Wait until you have kidney stones. It's worse than child birth

      Quote Originally Posted by angiepangie View Post
      Umm.. yeah it's true.
      Girls also handle pain much better than guys...

      BS! Big deal I already had 3 Kidney Stones and it was nothing and a got shoot and stab and still was nothing I didn't feel pain just discomfort and I think my sister is a dude she give birth 2 time a is was like a walk in the park for her, like I did with kidney stones and they were big.
      And are the worst driver's.
    1. confucious's Avatar
      confucious -
      I can stand any amount of pain.

      So long as I'm not the one feeling it....


    1. Gyngabread Man's Avatar
      Gyngabread Man -
      i used to live in SoCal... i miss the mexican food... only one good place to get mexican here and its pricey
    1. angiepangie's Avatar
      angiepangie -
      +1!
      King Taco.. ohh yummmm

      But of course Confucious is too busy with his "proper" food...
    1. confucious's Avatar
      confucious -
      I like food like that as well. I even had a McDonalds once...

      But every so often I do like a nice meal....
    1. angiepangie's Avatar
      angiepangie -
      McDonalds is absolutely gross. I will not eat their beef, it's just so disgusting.
    1. confucious's Avatar
      confucious -
      Do they have beef? I thought it was all cardboard.
    1. angiepangie's Avatar
      angiepangie -
      Cardboard is too kind a word...
      The only thing I willingly eat there is their ice cream.
      fries if that's all we're eating for the day.