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  • What Do Samsung's Plans mean for the App World?

    Image via Samsung.com

    Rooted in the belief that competition in the app marketplace is good for everyone, a lot of people are excited this week about Samsung's plan to launch a new mobile application store this month.

    eWeek reports that:

    Samsung's new mobile applications store, due to launch in Europe on Sept. 14 before expanding to 30 countries through 2010, will be available on phones running the Windows Mobile operating system, putting the Samsung Application Store in direct competition with Windows Marketplace for Mobile. Both Microsoft and Samsung will be hoping to take mobile-application market share away from Palm, Apple, RIM and other IT giants that have made substantial gains in the space.
    According to the official word from Samsung, Application Store availability will at first be restricted to Omnia and I8910 HD devices. Omnia and Omnia HD users will just need to upgrade their handsets with the download icon of the app store.

    Initially, the U.K., France and Italy will have approximately 300 native apps at their disposal upon the virtual storefrontís debut. Providing content for the initial offering are Electronic Arts, Gameloft, Handmark, and Capcom, to name a few. From this relatively small first batch, Samsung hopes to push its inventory up to more than 2,000 apps by the end of this year.

    Overall, its been a big summer for Samsung. In July, the company revealed the Application Seller Site portal, where developers and content providers can access, promote, and sell their Symbian and Windows Mobile applications in the app store that will launch in two weeks.

    It appears to me, however, that Samsung's store will relish the opportunity to battle it out with Microsoft's Windows Marketplace for Mobile. Although Samsung will have a jump start, it will still have to overcome being three hundred apps behind the projected initial offering of the Windows Marketplace. Additionally, the competition to recruit developers is also getting hot and heavy, with Microsoft aggressively seeking the cream of the crop.

    Samsung's upcoming store has the potential to directly compete with Microsoft's Windows Marketplace for Mobile, which is slated to open in fall with some 600 applications. Microsoft has already been campaigning to convince developers to create applications for the store, which will debut on the Windows Mobile 6.5.
    For now, the initial emphasis on Windows Mobile handsets illustrates how Samsung may very well be trying to take out what many believe is the weakest link in the smartphone software business.

    This could get interesting.
    This article was originally published in forum thread: What Do Samsung's Plans mean for the App World? started by Michael Essany View original post
    Comments 22 Comments
    1. dale1v's Avatar
      dale1v -
      muaddib, you do know, AS SOON as you said that, the thread was kaput... Why...WHY.

      Quote Originally Posted by Melech518 View Post
      Is this really news? I am sorry, but if I come to an Apple Forum, I want Apple news. GTFO with the Samsung stuff...does this affect the iphone? apple? ipod? Umm No.

      In the past week all I hear is Windows this, stupid apple fan boy that. What is going on here. Enough already with all of the "whose operating system is better". The truth is there are more Mac OSX users on here than Windows or Linux etc. This is after all an apple forum. Tell me, do you see anything about windows listed here:
      I'm sorry, but I'm sure if you put 2 and 2 together you'll find this pertains to Apple in some way. Telling a writer (an experienced one at that) to GTFO with is hardly appropriate behavior for someone with >1000 posts, is it?
      The last time cash checked, most of the visitors used Internet Explorer; an Internet browser for Windows.
      You are wrong.
    1. Melech518's Avatar
      Melech518 -
      ^You are absolutely correct. It was just one of those days....I woke up, went through my inbox, and every comment I read had something to do with Windows or OSX bashing. So I clicked on the first one, muaddib's comment, and put my foot down so to say.

      But you are right, this does pertain to us here and to the new writer, I apologize, keep up the good work