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  • Google’s Sinister Plan to Vanquish the iPhone?

    image via Timesonline.

    An interesting article out in the Atlantic this week offers a little something special for the conspiracy theorist in all of us.

    What we all know for sure is that Google – for all its effort – can’t make a realistic dent in the booming smartphone marketplace. And, as a result, they may have hatched a cunning new plan to get a bigger piece of that pie.

    Farhad Manjoo has an interesting piece about how Google could market itself better. It's a two-step: 1) Hook up with a visionary designer to produce a phone that is manifestly sleeker/faster/cooler/more long-lasting than the iPhone, and 2) Target iPhone with a massive ad campaign. Like everything Manjoo writes, it's instructive and clear-headed, but something about the prescription "Just Spend a Gajillion on Cool Ads" strikes me as less than bold, and certainly belongs at the top of the category of Easier Typed Than Done.
    What’s more realistic in my opinion, is the theory proposed later in the article that Google’s real strategy may be to overwhelm iPhone users with a stealthy marketing campaign (defined by a blitz of cool apps and features) that all but forces users to consider a switch to a Google phone.

    That could put the iPhone at Google's mercy: "Maybe Apple felt that Google was using the iPhone as a gateway drug of sorts to give users a taste of what their apps can do... So Google would be using iPhone as a platform to market their apps until buyers realized, "If I'm using an iPhone to run all Google apps, I might as well just upgrade to a Google phone."
    Is this really Google’s business strategy? Some buy it… many don't.

    I’m on the fence.

    Where are you?
    This article was originally published in forum thread: Google’s Sinister Plan to Vanquish the iPhone? started by Michael Essany View original post
    Comments 76 Comments
    1. 5aint's Avatar
      5aint -
      what i think could work better, but apple would throw a fit, is making their own os for the iphone. i would rather have a google os running on my iphone than one from apple.
    1. ashidar's Avatar
      ashidar -
      You know what's interesting about apple? They seem to have always had the business model of "hey, our stuff is expensive, we know it, but its good stuff. if you don't want to fork over the money, that's too bad, screw you, we don't need you, and you don't get to use our awesome stuff."

      Anyone agree with that?
    1. confucious's Avatar
      confucious -
      Quote Originally Posted by ashidar View Post

      Anyone agree with that?
      No.

      I did, which is why I've never bought any Apple stuff.

      Then the iPhone came out and I wasn't going to buy one because it was Apple. Then I saw one and was impressed - but 2G only? No thanks! Then the 3G came out and I thought i would try one just to tell people why I didn't like it.

      I've been using it ever since because it blows away the competition.
    1. n00neimp0rtant's Avatar
      n00neimp0rtant -
      Quote Originally Posted by 5aint View Post
      what i think could work better, but apple would throw a fit, is making their own os for the iphone. i would rather have a google os running on my iphone than one from apple.
      Uh, why? The form factor? The multitouch? There's not really much different besides that and processor speed between current Android phones...
    1. angiepangie's Avatar
      angiepangie -
      I played around with some friends' android devices.
      I actually really like the OS but don't like the hardware for them at all...

      G1 is just ugly. MyTouch is just a keyboardless G1 - which is actually a step down for me.
    1. bruinsrme's Avatar
      bruinsrme -
      I think Google has the nothing to lose advantage.
      Apple has built a very good foundation. The hard work has been done at the expense of and profit for Apple.

      Now, google with lots of money, the G1 (really their beta platform) under heir belt, US cell service penetration even though its not Verizon or ATT. With verizon shifting from cdma this will open up new platforms support.
      Accompany Creative Egg and the new google touch, hmmm there might be a new reese cup on the market.

      Google can buy the talent they need, they don't have to invent the wheel when it comes to an app store. Heck look as saurik, his store seems to be doing all right for a non corporate supported store.

      I believe Google has been pimping apple to figure out what iphone users want and now they are going to turn around target iphone users with a google platform. first they will attract by an open minded platform, then entice others with a cross platform easy to use interface and the ability for users to express their likings through easy customization.
      Well that's my take on the conspiracy.
    1. k9srkool's Avatar
      k9srkool -
      Apple rejected the google voice app, I'm all for google coming out with an iPhone killer!
    1. straightryder's Avatar
      straightryder -
      Sadly, I'm already getting tired of the iphone. I love and appreciate what its done for the market but the iphone itself is a little bulky.

      Sure you have to sacrafice some things.

      I like the idea of ipod/ phone all in one... but the size is starting to get on my nerves. Also, I use no more than 4 apps.

      Even thou Im jailbroken, I'm thinking of swinging back to just a phone and a simple nano.
    1. confucious's Avatar
      confucious -
      Everyone has different wants/needs - for me the iPhone is the perfect size.
    1. isham.padron's Avatar
      isham.padron -
      I think what a lot of people forget about is the amount of hardware support there is for the iphone. The fact that I could go into ross and buy a speaker system with an ipod/iphone dock is amazing. Ive even seen radio clocks at the ritz carlton that have an ipod dock. My car stereo has an ipod connector. That kind of support is why I love my ipods and iphone. Sure the plethora of apps in the app store is impressive but the ipod dock is becoming a standard just like usb and long before that serial ports.

      Google needs 3rd party hardware support if they want to dethrown the iphone.
    1. Happy Noodle Boy's Avatar
      Happy Noodle Boy -
      Eh, I'd argue that a full open Bluetooth profile would be more attractive on a phone over "it can dock on other ipod docks"
    1. bengo's Avatar
      bengo -
      Quote Originally Posted by isham.padron View Post
      I think what a lot of people forget about is the amount of hardware support there is for the iphone. The fact that I could go into ross and buy a speaker system with an ipod/iphone dock is amazing. Ive even seen radio clocks at the ritz carlton that have an ipod dock. My car stereo has an ipod connector. That kind of support is why I love my ipods and iphone. Sure the plethora of apps in the app store is impressive but the ipod dock is becoming a standard just like usb and long before that serial ports.

      Google needs 3rd party hardware support if they want to dethrown the iphone.
      Hardware that supports iPhone is actually quite scarce, compared to stuff made for iPod. Thankfully, there is no difference, so they work together alright, even though the iPhone gives that annoying message "This hardware is not compatible" or whatever.
    1. TsukiakariUsagi's Avatar
      TsukiakariUsagi -
      Quote Originally Posted by Sheem166 View Post
      all that is gonna cause s apple to come out with a phone nearly perfect..Google cant keep up with apple..Never will...Take my word for it..
      Google is trying though, compared to the age difference between the company, you have to admit some things.

      Apple is worth 2,768,890,598.796$ USD as of market close tonight, and Google is worth 1,182,741,269,251$ USD as of market close. Google is 42% the size of Apple, and a hell of a lot younger too. When did Google really come to being around what, March 1996? Apple had been around for nearly 20 years at that point, so they've had that much longer to really get a slice of that market. I let the numbers speak for me.
    1. akash_nu's Avatar
      akash_nu -
      In my honest opinion the only reason for the iphone to be on top is its massive range of apps. Take the appstore out of the equation and see the iphone running to its doom. But we can not realistically do that as its there as a massive support.

      The other thing is apple manufactures their macs, ipods and iphones all under the same roof. That means a 100% check on the hardware and software compatibility. The OS is specifically designed to work on their own hardware. Hence, I won't give it to apple only because producing a versatile OS to run on any hardware is much tougher (Like android, webOS and windows)

      And what's with the software glitches with the 1st & 2nd generation iphones?! I mean why would they even launch a SMARTER phone (as Steve Jobs called it in the iphone launching seminar) without full bluetooth support, without copy - paste fecility, without proper multitasking support (which is by the way still not available even on 3GS)??????? Why there is no autofocus in the camera with a better image processing algorithm?! I mean these are normally expected functions from a smartphone and the so called SMARTER phone did not have these obvious features. Sure they have made 2 software revisions since then and thanks to that we now have copy - paste but what about sharing files on bluetooth with any device?! NO, U STILL CANT DO IT BECAUSE APPLE WANTS EVERY DAMN PERSON ON THE EARTH TO USE THEIR OVER PRICED DEVICES.

      Now, dont get me wrong, I'm not an apple hater, but aint these things too obvious?! Why there is no file manager installed in the phone when u buy it?! There is basically no access to the actual system files of the OS to make any changes an advanced user would like to. A device with this much limitation will surely run fine to do its basic job that it has been designed for, otherwise nobody would buy it anyway.

      That being said, iphone is the device which brought a revolution in the smartphone industry and made the other manufacturers realize that if they don’t do something quickly they might go down the drain.

      Just my 2 cents...
    1. angiepangie's Avatar
      angiepangie -
      ^The entire 1.XX collection of firmwares (the entire first year the iPhone & iPod Touch was out) didn't have the app store.
      Remember its success?
    1. Kaid's Avatar
      Kaid -
      Hi Guys

      I just wanted to say thanks for a really interesting thread and some great posts.

      My 2 cents is that the nature of innovation is such that someone at some point will come out with something new that will make a step change and history has taught us that its rarely the incumbent market leader.

      Kaid