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  • will.i.apps to Bring Innovative Content to Apple iDevices


    The mobile app world is about to be rocked - literally - by the newest iOS developer on the block. Black Eyed Peas frontman will.i.am has launched a groundbreaking upstart digital media production company creatively dubbed “will.i.apps.” And the first creation of the new venture is rolling out for all iDevice users to see.

    The Black Eyed Peas's newest music video for “The Time (Dirty Bit)” achieves something no other recording artist ever has. The band has debuted what is being called the world’s first and only 360-degree mobile music video. The “BEP360" mobile application for Apple's iPad, iPhone and iPod touch lets music lovers - and especially Black Eyed Peas fans - enjoy a music video experience like no other. The music video for “The Time (Dirty Bit)” uses 360-degree motion control and augmented reality to create a highly unorthodox music video presentation that, according to will.i.am, represents the future of music video entertainment on mobile devices.

    will.i.app's spokesperson Sallie Olmsted says will.i.am launched the new venture to help “evolve how fans can interact with their favorite artists.” According to Olmsted, “The music video format that aired 30 years ago on MTV on your TV is evolving to fit in with today’s mobile lifestyle.” And the latest video from the Black Eyes Peas proves that point beautifully.

    Check out the making of the high-tech music video in the brief clip posted above.

    will.i.apps
    This article was originally published in forum thread: will.i.apps to Bring Innovative Content to Apple iDevices started by Michael Essany View original post
    Comments 17 Comments
    1. McMichael96's Avatar
      McMichael96 -
      Yeah. I got it. It's awesome!
    1. steve-z17's Avatar
      steve-z17 -
      Cashing in on the iDevices..good call! That's where the money's at right now.
    1. oliiij's Avatar
      oliiij -
      Search the app store (UK at least) for professor green and he's had a 360 video out for a few months already
    1. kraziebone's Avatar
      kraziebone -
      You need 4.2 in order to download. Not worth losing my jailbreak over
    1. srome95's Avatar
      srome95 -
      I bought It and it is AMAZING!

      very!
    1. Jcbzr's Avatar
      Jcbzr -
      Quote Originally Posted by kraziebone View Post
      You need 4.2 in order to download. Not worth losing my jailbreak over
      Definitely not worth losing a jailbreak. Let's hope 4.2.1 jailbreak is released soon!
    1. athleticswimmer's Avatar
      athleticswimmer -
      These people are smart, no wonder there MILLIONAIRES! Oh and they sing....
    1. whereswaldo's Avatar
      whereswaldo -
      This looks pretty cool, gonna check out
    1. CX3NT3_713's Avatar
      CX3NT3_713 -
      Quote Originally Posted by kraziebone View Post
      You need 4.2 in order to download. Not worth losing my jailbreak over
      I'm on iOS 4.2.1 Tethered JB,, It's not all that bad
    1. EskimoRuler's Avatar
      EskimoRuler -
      definitely checking that out, 360 3d looks neat
    1. mofolo's Avatar
      mofolo -
      Just a side comment - they totally ruined that song.
    1. redhotlog's Avatar
      redhotlog -
      In comparison to the live production put on by Muse that allowed fans to watch the show from 8 different 630 cams, this seems like a bit of an under-achievement. The implementation of motion control does seem cool though.
    1. StealthBravo's Avatar
      StealthBravo -
      Quote Originally Posted by mofolo View Post
      Just a side comment - they totally ruined that song.
      Agreed
    1. zplit's Avatar
      zplit -
      nice
    1. ev_ol's Avatar
      ev_ol -
      How can you ruin an already horrible song? I think they at least made it tolerable.
    1. LGgeek's Avatar
      LGgeek -
      tired to install on my iPad but it's JB 3.2(hope 4.2 JB comes out soon) and get "unable to download application BEP360 will be available for download when you log in to Itunes Store on your computer" . my computer is at home so this kind of sucks.
    1. thevmax's Avatar
      thevmax -
      I HATE this NON-SONG....
      It's like a recurring headache