Remember last year when Scot Wilson debut his take on the iPod Nano wristwatch?
Remember when Wilson couldn't secure a manufacturer for the design, leaving the concept in limbo?
Remember how he then decided to post his creation on Kickstarter.com to raise funding, and in a month raised nearly $1,000,000 from 13,500 backers?
Yea, neither do I, but Wilson's beautiful creations will be sold in Apple Retail Stores across the country this week.
Wilson with no where to turn, proved every manufacturer wrong.
"A lot of people just donít have the instincts to know whether itís going to sell, so they just donít want to gamble. But to see it globally accepted across 50 countries, thatís not much of a risk.I bounced it off of different contacts at different retail channels, and they all decided that it needed to be in that 34.95 to 35.95 sweet spot." - Wilson
The discounted prices proved successful. In fact it proved successful for Apple as well. In a survey sent out to his backers 76% of them bought a Nano just because of the watchband. Wilson sold 21,120 units through Kickstarter and another 20,000 through LunaTik.com.
That's when Apple caught on. The LunaTik silver and red will be available in Apple Stores for $79.95 and the TikTok black and white will be available for $39.95.
I never thought I'd buy an iPod nano. Till now.
Source: Factsodesign.com, LunaTick