Apple Likely Holding September 7th Event
Reports are coming in from a variety of credible publications and news sources that Apple has given the green light to a September 7th event in which the company will reveal "what's next." During the event, Apple will likely unveil the long awaited Apple TV (or iTV) update to go with a possible entree of music and television offerings, like a $1 video/television show rental service.
Bloomberg reports that "Viewers would be able to rent programs from News Corp.'s Fox for 48 hours, said the people, who declined to be identified because discussions aren't public. CBS Corp. and Walt Disney Co., where Apple Chief Executive Officer Steve Jobs is a board member and the largest shareholder, also are in talks about joining the effort, the people say." It is widely believed that the likes of CBS and NBC remain a bit tentative on the idea of 99 cent programming, for "fear of denting existing iTunes profits."
Although much speculation will swirl ahead of the plausible September 7th event, what is known for certain is that this date appears to mark the end of Apple's 'Back to School' free iPod touch offer, a scenario fueling talk that Apple will, at least, roll out a new iPod touch that will deliver - you guessed it - back and forward-facing cameras (for FaceTime video chat) and a host of bells and whistles (like an A4 processor) to make the newest iPod as analogous as possible to the iPhone 4.