Big changes could be in store for iTunes. That's the word from the Wall Street Journal this morning in a new article addressing how Apple may retool the popular music service and move it to the web.
Apple is looking into the possibility of overhauling iTunes for the purpose of finding newer and more efficient ways of selling and storing music. Evidence of such a plan? Look no further than Apple's recent acquisition of music-streaming service La La.
Where Apple's iTunes requires users to download music onto a specific computer, Lala.com lets users buy and listen to music through a Web browser, meaning its customers can access purchases from anywhere, as long as they are connected to the Internet.
That new business model extends Apple's grip on the music business, giving it the ability to sell music through search engines and other Web sites and broaden its reach beyond people who come to its virtual store.
Others think Apple cold take iTunes to the web by the middle of 2010.
It is also possible that Apple would use Lala's streaming technology as the basis for a subscription service, for which users would pay a flat rate in exchange for unlimited access to music. Such offerings already exist but have never gained much traction with users, mainly because most don't work with iPods or iPhones.