In a new report that falls under the category heading of: "do we really need a study to tell us this?" mobile analytics firm, Flurry, is showcasing how the iPod Touch is getting the youth of world hooked on Apple products and inspiring them to get an iPhone.
Presented in the same tone of a study on addiction and how one drug often leads to the abuse of another, Flurry is drawing some well-deserved attention to the iPhone's often-ignored sibling, the iPod Touch, and the power it continues to wield.
"The iPod touch is quietly building a loyal base among the next generation of iPhone users, positioning Apple to corner the smartphone market not only today, but also tomorrow," Flurry’s report states.
"When today's young iPod touch users age by five years, they will already have iTunes accounts, saved personal contacts to their iPod touch devices, purchased hundreds of apps and songs, and mastered the iPhone OS user interface."
Consequently, it makes sense that Apple is reportedly aiming to give the iPod a fresh push in 2010 following a suspected subtle makeover, which could include the addition of a built in camera for the device.
The report follows October’s AdMob findings that the iPod touch accounts for 9.8 percent of all requests for applications and web sites that include AdMob’s advertising script. The iPhone grabs 22.4 percent, with these figures climbing for the US market.