Apple is giving independent developers something to be thankful for this holiday week. The company has taken iTunes LP and Extras public, encouraging indy developers to get creative and make their own interactive digital content to be distributed through iTunes beginning early next year. According to Apple Insider:
The new move signals a big move in taking on Adobe Flash, pushing the adoption of web standards, and creating an new business model for content that could impact how the company's forthcoming tablet is sold and used.
Apple has unveiled a dedicated page on the Apple website that shares with developers “everything you need to know to create a rich, interactive experience around your music and movies. All right in iTunes.”
Using the supplied templates and how-to guide, anyone can create interactive content that can be played back by iTunes 9 or Apple TV, including links to listen to album songs and view lyrics, liner notes, photos and videos (such as artist interviews). The virtually identical iTunes Extras format is designed to present a movie with interactive menus, bonus content, and chapter navigation, similar to those supplied by DVD or Blu-ray authors.
"Automatic, electronic submission of your iTunes LP or Extra is scheduled for the first quarter of 2010. Until then, the submission process is manual and limited. Please contact your label or studio rep for details and consideration. An existing iTunes contract is required. Your iTunes LP or iTunes Extras will be reviewed by the iTunes team for appropriateness of content and for technical quality."
Image from Apple Insider