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  • Apple Pushing For iTunes TV Subscriptions


    Apple Insider is reporting that Apple may be courting television networks with a plan to provide a $30-per-month subscription package that would deliver content via iTunes.

    The potential service, which may launch as early as 2010, has been kept on the down-low for some time. But the recent wave of information leaks about Apple's allegedly aggressive push for the service likely means its about to debut.

    Citing multiple sources, Peter Kafka at MediaMemo said Apple's subscription proposal is not based on any specific piece of hardware, like the Apple TV or forthcoming tablet. Rather, the plan would stick with the existing iTunes desktop software.
    As the article recaps, subtle hints about this service have been dropping since summer, most notably when Gene Munster, senior research analyst with Piper Jaffray, expressed his belief that Apple was preparing to launch a new Apple TV "in conjunction with a subscription TV account."

    Although no firm commitments are known to have been made in support of the possible service from major content providers, some expect Disney to dive in head first. Disney and Apple, after all, have long had a very positive relationship as evidence by Disney being the first to provide its content on iTunes - a move that worked well for both Apple and Disney.

    It's likely that an announcement of the new service will come soon - much sooner than a tablet from Apple would roll out. As we've seen in recent days, Apple is laying the groundwork for what would appear to be a host of new ventures by shoring up their strongholds. Apple TV software, for example, was updated last week to version 3.0, which introduced a redesigned interface and host of other attractive attributes.

    "Apple could leverage its deep library of content with many network and cable channel content owners to provide unlimited access to a sub-library of its TV shows for a standard monthly fee ($30 or $40 per month)," Munster writes. "Such a product would effectively replace a consumer's monthly cable bill (~$85/month) and offer access to current and older episodes of select shows on select channels."
    Image via Apple
    This article was originally published in forum thread: Apple Pushing For iTunes TV Subscriptions started by Michael Essany View original post