Chinese consumers haven't quite warmed to their expensive iPhone options yet, but government officials in China love the device and, in particular, an application from state broadcaster CCTV.
Using the app as a means to present its own spin on state happenings and Chinese news to the world abroad, the iPhone is becoming a mechanism to spin any news and information originating from the world's most populous nation.
Putting its best face forward to the world, China is now endeavoring to harness the power of digital media - an entity that has, until now, been used primarily to paint the Chinese government in a negative light.
According to PC World this morning:
The free iPhone app, one of a growing number from Chinese state-owned news outlets, has gained 500,000 users in the month or so since it went online and is adding 2,000 new users each day, the State Administration of Radio, Film and Television said in a statement on its Web site.
Nonetheless, the iPhone seems to be more popular for now with Chinese government officials than it does the general public, with high prices remaining an impediment to the iPhone's widespread growth at the onset of its release. But it seems to matter more to Chinese officials that the iPhone has provided an unfettered platform for perpetuating their views - a controversial reality the ultimate consequences of which are presently unknown.
China is investing heavily to expand the overseas reach of its state-owned news outlets, which often air official Chinese political views strongly at odds with mainstream Western views.