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  • Google Will Buy AdMob for $750 Million


    It's just been announced that Google will buy the world's largest mobile advertising provider: Admob. The online search giant will buy out AdMob's stock which at current prices would total $750 million.

    Admob's system allows developers to sell their apps for free and make money on ads. Many developers have found that the arrangement works better over the long term than a regular upfront sale of their apps, because the ad revenue continues to come in.

    The large online companies like Google, Yahoo, and Microsoft hare in fierce competition to grab a piece of the mobile market. Since there are more mobile phone users in the world than computer users, the growth in that sector is considered to be much more potentially lucrative than traditional online advertising.

    Omar Hamoui, Admob's founder, started AdMob in January 2006 while he was still a student at the University of Pennsylvania. He originally just sold web links from his dorm room, but really built his business on the iPhone's success, as he noted in his announcement:
    We were so excited by the promise the iPhone represented that we shifted a significant portion of our attention to that device in its very early days. We launched the first iPhone ad units focused on the web and quickly added the capability to run ads in applications. Now with the addition of excellent devices from Palm, Nokia, RIM, and plethora of Android powered smartphones, we have all the preconditions necessary for what will be a tidal wave of mobile browsing and app usage. But let there be no mistake. Our business, and the mobile industry in general, owes Apple a debt of gratitude.
    The companies noted today that the purchase will be subject to certain closing conditions, but both parties' boards have approved the deal.

    image via AdMob
    This article was originally published in forum thread: Google Will Buy AdMob for $750 Million started by Paul Daniel Ash View original post
    Comments 24 Comments
    1. bbillh77's Avatar
      bbillh77 -
      First. Great more adds just what we need
    1. nighthawk283's Avatar
      nighthawk283 -
      I hate when they make money on adds and for us it gets annoying
    1. ifonemaniac's Avatar
      ifonemaniac -
      Google-Mob SOUNDS SCARY
    1. psychodave's Avatar
      psychodave -
      Stupid ads can't escape them
    1. LGgeek's Avatar
      LGgeek -
      Now we really need an add blocker. ad mob by itself was not too bad but with google in the mix it will really suck. Some one create the app , I'll buy it.
    1. hollow0's Avatar
      hollow0 -
      $750 million? Damn! Why can't i create something so simple to make almost a billion on!
    1. wipeoutxxl's Avatar
      wipeoutxxl -
      .... Google...Apple... = Skynet....
    1. southfrisco's Avatar
      southfrisco -
      People, these ads are harmless. The ones that I've seen are not that bad or intrusive although there is one free Apple app that will display a full screen ad before the app is completely launched and makes you look at it for 2-3 seconds before you can do anything.

      Now the Zune HD, have you seen those? What little free games the Zune HD has makes you watch a 30 second ad before you can literally play the game each and every time you launch the game. So it could be much worse with the free Apple apps.
    1. SkyGuy5's Avatar
      SkyGuy5 -
      Quote Originally Posted by southfrisco View Post
      People, these ads are harmless. The ones that I've seen are not that bad or intrusive although there is one free Apple app that will display a full screen ad before the app is completely launched and makes you look at it for 2-3 seconds before you can do anything.

      Now the Zune HD, have you seen those? What little free games the Zune HD has makes you watch a 30 second ad before you can literally play the game each and every time you launch the game. So it could be much worse with the free Apple apps.
      I'd hate to see the pop-up adds. This could kill the "free app" deal for me. Hope it stays the way it stands cause I don't see the adds going away w/o an ad blocker.
    1. tudtran's Avatar
      tudtran -
      I hate those ads. I'm not a big fan of Google right now.
    1. shadowtrainer02's Avatar
      shadowtrainer02 -
      haha, google's in apple's walls now. if apple wants to keep having apps for free (or technically developers, but apple could still be hurt by it), they'll have to answer to google. anyone else sense a little payback for GV Mobile coming? :-)
    1. zatpgw's Avatar
      zatpgw -
      FML. $750 million in 3 years.

      Talk about return on investment.
    1. Cer0's Avatar
      Cer0 -
      This is very good move. The use of mobile Internet is gaining massive speed and with their Anroid phones on market also why not. They will gain the money back in no time.
    1. astalavistadear's Avatar
      astalavistadear -
      Its not just att & verizon who have the battle lines drawn out
    1. StealthBravo's Avatar
      StealthBravo -
      Great news for AdMob. I am happy for the dude.
    1. Happy Noodle Boy's Avatar
      Happy Noodle Boy -
      FYI Google also bought Gizmo5, the VOIP that lets you use Google Voice for free nationwide calling.

      Basically, Google is Skynet and I love them every day for it.
    1. one1's Avatar
      one1 -
      I'll sell them admob for only 5 million. Back door, 8 pm, no witnesses, no paperwork.
    1. elr0y7's Avatar
      elr0y7 -
      Quote Originally Posted by hollow0 View Post
      $750 million? Damn! Why can't i create something so simple to make almost a billion on!
      Exactly what I was thinking, damn college students and their good ideas!
    1. rhekt's Avatar
      rhekt -
      i was searching through my phones files today in ifile and found a few curious files by admob. curious if i deleted them. would their pesky advertisements in my apps dissapear? hmmmm
    1. algojobathosai's Avatar
      algojobathosai -
      Quote Originally Posted by rhekt View Post
      i was searching through my phones files today in ifile and found a few curious files by admob. curious if i deleted them. would their pesky advertisements in my apps dissapear? hmmmm
      How about you try it and let us know.....lol