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  • Holiday Ad Wars Kick into High Gear


    There had been some rumors and speculation in recent weeks that Verizon's next round of holiday "attack ads" would take aim at Apple, iPhone jailbreakers, and, of course, AT&T. For now, however, it seems that Verizon is just going to focus on coverage claims against AT&T.

    Apple Insider has amassed the new ads, which have just begun running. The titles of the ads include: "Naughty Nice," "Misfit Toys," and "Blue Christmas."

    [The ads] prominently feature the coverage maps first introduced in the "There's a Map for That" commercial. These maps were a point of contention between Verizon and AT&T, causing AT&T to bring a lawsuit against Verizon for misrepresenting AT&T's 3G coverage areas.
    Despite AT&T taking legal action, Verizon isn't pulling punches, even as AT&T claims that Verizon is misleading consumers with wild accusations about AT&T's less-than-stellar 3G coverage area.

    Strangely enough, this latest round of holiday ads may be foreshadowing a relationship between Apple, the iPhone, and Verizon - one possible explanation for why Verizon didn't deliver any harsh jabs anywhere else except at AT&T.

    In the ads, it is clear Verizon has tried to separate their criticism of AT&T from the iPhone itself, going so far as to call the phone "A great 3G phone without great 3G coverage." This may be an indication that the rumors of Verizon offering the iPhone sometime in 2010 have some truth behind them.
    The latest ads from Verizon come as research firm OTR Global "cites sources in the Taiwan handset supply chain" claiming that Apple is now working on a new iPhone for distribution in partnership with Verizon.







    This article was originally published in forum thread: Holiday Ad Wars Kick into High Gear started by Michael Essany View original post
    Comments 38 Comments
    1. hancoma's Avatar
      hancoma -
      Funny! I eagerly anticipate the advertising war as it will be very amusing!!!
    1. hollow0's Avatar
      hollow0 -
      LMAO WOW! The first commercial about the misfit toys is the funniest one! Man they're going really far with these ads. But i'm still skeptical about the 4th gen iPhone going to Verizon. If only AT&T would expand their 3G coverage!
    1. Chase817's Avatar
      Chase817 -
      Lol, in every ad, they use the iphone as the ATT phone
    1. tudtran's Avatar
      tudtran -
      I like the elves.
    1. brianturney's Avatar
      brianturney -
      I dont know who at apple is fu#$ing who at att but it sure seems like the sooner Apple ditches its crack whore att the better off they'll be. I think ATT 3G coverage sucks *****. I live near seattle and JUST 20 minutes on a major freeway out of seattle your 3G drops, a mere 10 minutes past that your service goes to No Service all together. I'm sure many of you can relate. ATT sucks. Apple will suffer until they ditch ATT which it seems like they are treating like a co-dependant crack whore.
    1. 10ika's Avatar
      10ika -
      The misfit toys one is hilarious!
    1. rwin84's Avatar
      rwin84 -
      Quality entertainment
    1. chuckplumber's Avatar
      chuckplumber -
      No 3G in Moscow and I still love my iPhone (all three of them!). Verizon might have better 3G coverage, but they DON'T have the iPhone. Better an iPhone with spotty 3G than some silly samsung thing and lots of 3G (IMHO)
    1. thebeerbaron83's Avatar
      thebeerbaron83 -
      Quote Originally Posted by chuckplumber View Post
      No 3G in Moscow and I still love my iPhone (all three of them!). Verizon might have better 3G coverage, but they DON'T have the iPhone. Better an iPhone with spotty 3G than some silly samsung thing and lots of 3G (IMHO)
      I agree. I came from verizon about 4 months ago just for the iPhone and although I do really like Verizon and their coverage I wouldn't give up my iPhone! If Verizon does get the 4th Gen iPhone I will switch back without question.
    1. brianiino's Avatar
      brianiino -
      Haters... Haters have to talk s**t. Its just a sign of envy
    1. jdm.accord's Avatar
      jdm.accord -
      I wonder what we'll see first; the iPhone on Verizon or the Apple Tablet. Both are mythical happenings that everyone seems intent on pushing despite ZERO hard evidence either will ever come to fruition. Ridiculous.
    1. hollow0's Avatar
      hollow0 -
      Quote Originally Posted by brianiino View Post
      Haters... Haters have to talk s**t. Its just a sign of envy
      They're pretty much targeting their biggest rival. They don't even target t-mobile which has the worst 3G coverage in America lol nor Sprint.. They target the iPhone because they screwed up when they let apple go. But anyway i still enjoy having the iPhone on GSM networks.. My 3G coverage is pretty damn good so i can't really complain much.

      Verizon and their commercials lol. They've been the most destructive out of all 3 companies. Let's see how the "Droid" does with them.
    1. nighthawk283's Avatar
      nighthawk283 -
      Why doesn't Apple go just go to T-mobile its better then Verzion
    1. drumstyx's Avatar
      drumstyx -
      If verizon gets a smaller iPhone, we lose the standard screen size, and therefore the "one app fits all" idea, that's not good
    1. ty22's Avatar
      ty22 -
      Personally, I don't care about coverage. I don't really leave the city much. AT&T's 3G is faster than Verizon's and AT&T's GSM allows it to work around the world(gotta love the sim card). So why pay for slower 3G, no sims and coverage somewhere I'm not. AT&T works perfectly in Pittsburgh, I always have 5 bars. In fact, I know several people are switching from Verizon to AT&T because they drop calls a lot. Also I prefer a better selection of non-corny smart-phones. And lets not forget that these ads aren't true, the coverage is about the same.
    1. ifonemaniac's Avatar
      ifonemaniac -
      Quote Originally Posted by Chase817 View Post
      Lol, in every ad, they use the iphone as the ATT phone
      Why wouldn't they? Its the highest selling phone since the Razr. It hits home for a lot of people.

      Quote Originally Posted by brianiino View Post
      Haters... Haters have to talk s**t. Its just a sign of envy
      Hi, I'm a mac. I'm a PC. HEY YOU'RE RIGHT! HATERS DO HAVE TO TALK TRASH, its a sign of envy. The person who said "quality entertainment" is dead on. I'm not with verizon OR att and I dont plan on being with either of them in the near future. The people who take these attacks personally because its "their network" are more comical than the advertisement itself!!
    1. KartRacer's Avatar
      KartRacer -
      HAHAHA! The misfit toys one was perfect. I liked how they all said 'oh' when the map popped up. That's comedy right there and very creative. Now if someone at AT&T could get the message.....
    1. iRockish's Avatar
      iRockish -
      If Verizon gets the iPhone I might switch, nothing bad with 3G service where I live though, the minimum I get is 3 bars which is at my house..

      Quote Originally Posted by KartRacer View Post
      HAHAHA! The misfit toys one was perfect. I liked how they all said 'oh' when the map popped up. That's comedy right there and very creative. Now if someone at AT&T could get the message.....
      I would love to see AT&T come out with a verizon-like commercial lol
    1. kwickone's Avatar
      kwickone -
      Those AT&T Coverage maps are also a crock! I live in an area that shows no coverage on their map. I get 3G just fine...4+ bars. Just goes to show you that you can get away with lying in advertising...as long as you can "spin it" in some way.
    1. psychodave's Avatar
      psychodave -
      Not sure if I like the smaller screen idea but a iPhone on verizon's network would be awesome!