Apple wants our business for the holidays. And it shows.
Apple has unveiled "The Reserve And Pick Up" program for its retail stores that gives consumers the opportunity to go online and select their Apple product(s), make a reservation, and then sometime between December 15 and 24, come into their local Apple store to pick up the goods just in time for the holidays.
According to MacWorld:
Currently, the line-up of offerings includes iPods, iPhones, MacBooks, Mac Minis, iMacs, and Mac Pros. To make a reservation, you sign in with your Apple ID and select a store location. Payment is due only at the time of pick-up.
In other words,it seems the "Reserve And Pick Up" program will help Apple reconcile supply with demand.
Shoppers who make their reservations online can avoid the disappointment of finding something out-of-stock at the retail store. And in theory, the purchasing and pick-up process should be more efficient than waiting in long holiday lines. In many cases, items can be wrapped in the “signature gift box,” too.
Image via Apple Insider