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  • Copycat Impact Forces Apple to Invest


    If you look up the word "copycat" in any new dictionary these days, there's a very strong possibility you will see a photo of the first Microsoft Store, which opened late last week in Phoenix, Arizona. To say that Microsoft's new store simply resembles the typical Apple store would be a great understatement, indeed.

    From Tuaw.com:

    As you walk into the store, employees in brightly-colored t-shirts cheer and applaud. The store is spacious, with large wooden tables placed far enough apart that the opening-day crowd, standing on a hardwood floor, isn't packed into the place. At the back of the store is an "Answer Bar," where you can ask questions about the operating system on your computer. No, Apple didn't open a new Apple Store in Scottsdale on the 22nd. Instead, this was the opening of the first Microsoft Store.
    Blatantly "borrowing" the look and feel of the Apple Store concept, Microsoft is even opening their stores near Apple Stores. Consequently, Apple is feeling the pressure to spruce up their own stores and the surrounding areas as quickly as possible. This fallout from Microsoft's new retail run hasn't
    been widely acknowledged, but Apple is beginning to shell out big bucks to touch up their retail presence.

    Look no further than my backyard in Chicago for evidence. From ifoapplestore.com:

    Apple has signed an agreement with the Chicago Transit Authority (CTA) to spend nearly $4 million to refurbish a run-down triangle of land next to its future Halsted Street retail store, including a subway entrance building, the underground train platform and a bus turnaround driveway. The project would be Apple’s most expansive spruce-up to date, and will help bring sparkle to the surrounding shopping district, which developers hope is on the rebound now that Apple is arriving. Structural steel has been erected for the store on Chicago’s north side, and the store could open by fall, 2010.
    Similar examples are turning up at a variety of locations around the country where Microsoft could also break ground very soon.

    The turf war between Microsoft and Apple will be substantial in 2010. With Microsoft endeavoring to hire the former real estate chief at Apple to consult on location planning for stores, and efforts to hire Apple Store managers to run their new retail outlets, Microsoft is attempting to do more than just compete with Apple. Microsoft effectively wants to become the "new Apple."

    Consequently, Apple will have to do more than just invest in new products and software, they will also have to spend heavily to keep pace with the growth, expansion, and upkeep of a competitor's copycat retail chain.



    Image via Gizmodo
    This article was originally published in forum thread: Copycat Impact Forces Apple to Invest started by Michael Essany View original post
    Comments 89 Comments
    1. firefox084's Avatar
      firefox084 -
      i think Microsoft is better than apple?
    1. Dorkenstein909's Avatar
      Dorkenstein909 -
      Quote Originally Posted by LeeDude View Post
      Even if you consider Microsoft to be "copycatting", or could I say "borrowing" from Apple for their store, what is so wrong with it?

      Apple has borrowed plenty from Microsoft in the past.
      its not just that they borrowed it from apple, its pretty much an identical imitation, with a windows logo in place of the apple (they didn't even right windows on it, thats apple's thing - what other company doesn't have their name in their logo?)
    1. KartRacer's Avatar
      KartRacer -
      Quote Originally Posted by badass1469 View Post
      all i read was the first five words you typed and called it quits, no one wants to read an essay about your opinion foo just keep it short and simple...
      Sorry to waste your valuable time. My next post will take your feelings and busy schedule into account and be just like every other asinine post around here. Snarky, unintelligent, based on bias rather than fact, and above all in total irrational support of something without research or reason. Maybe I'll just start making irrational comments like the Apple obsessed, would that make you feel better?
    1. dale1v's Avatar
      dale1v -
      Quote Originally Posted by KartRacer View Post
      Sorry to waste your valuable time. My next post will take your feelings and busy schedule into account and be just like every other asinine post around here. Snarky, unintelligent, based on bias rather than fact, and above all in total irrational support of something without research or reason. Maybe I'll just start making irrational comments like the Apple obsessed, would that make you feel better?
      lol

      Quote Originally Posted by Dorkenstein909 View Post
      its not just that they borrowed it from apple, its pretty much an identical imitation, with a windows logo in place of the apple (they didn't even right windows on it, thats apple's thing - what other company doesn't have their name in their logo?)
    1. avelazquez1's Avatar
      avelazquez1 -
      Did you guys see the Hot chick at the front entrance? she must weigh at least 350 lbs
      Very hot MS.
      What about the Microsoft phone.... oh yeah, there isn't one, just a bunch of crappy phones that run Windows Mobile and crash more than they make phone calls. ( I had one )
      MS rips off everything apple makes and tries to call it their own, they've been doing it since the creation of Windows.
    1. adsonjustin's Avatar
      adsonjustin -
      whoo I live in Phoenix!! I would check it out but I'm an apple person.
    1. TooSlo's Avatar
      TooSlo -
      Quote Originally Posted by avelazquez1 View Post
      MS rips off everything apple makes and tries to call it their own, they've been doing it since the creation of Windows.
      Pot, meet kettle.

      I don't think you can bash on MS like that without pointing out how Apple has forced users into specific computer configurations. The real kicker has been once they moved to more "standardized" computer parts, they're willing to SUE companies who try to compete with their hardware sales, since they are trying to provide hardware that isn't grossly overpriced.

      I realize that MS hasn't been a bastion of light in the computer world, but to ignore the behavior of Apple is just plain naive.
    1. pacmac's Avatar
      pacmac -
      Quote Originally Posted by boxxa View Post
      The Microsoft store def has better looking girls working there. Step up Apple.
      i bet they have VIRUS..
    1. TooSlo's Avatar
      TooSlo -
      Quote Originally Posted by pacmac View Post
      i bet they have VIRUS..
      If we're going to go down that road....


      Are we saying Apple isn't pretty or popular enough of a girl to get asked out by 90% of the boys in the school?