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  • Copycat Impact Forces Apple to Invest


    If you look up the word "copycat" in any new dictionary these days, there's a very strong possibility you will see a photo of the first Microsoft Store, which opened late last week in Phoenix, Arizona. To say that Microsoft's new store simply resembles the typical Apple store would be a great understatement, indeed.

    From Tuaw.com:

    Originally Posted by :
    As you walk into the store, employees in brightly-colored t-shirts cheer and applaud. The store is spacious, with large wooden tables placed far enough apart that the opening-day crowd, standing on a hardwood floor, isn't packed into the place. At the back of the store is an "Answer Bar," where you can ask questions about the operating system on your computer. No, Apple didn't open a new Apple Store in Scottsdale on the 22nd. Instead, this was the opening of the first Microsoft Store.
    Blatantly "borrowing" the look and feel of the Apple Store concept, Microsoft is even opening their stores near Apple Stores. Consequently, Apple is feeling the pressure to spruce up their own stores and the surrounding areas as quickly as possible. This fallout from Microsoft's new retail run hasn't
    been widely acknowledged, but Apple is beginning to shell out big bucks to touch up their retail presence.

    Look no further than my backyard in Chicago for evidence. From ifoapplestore.com:

    Originally Posted by :
    Apple has signed an agreement with the Chicago Transit Authority (CTA) to spend nearly $4 million to refurbish a run-down triangle of land next to its future Halsted Street retail store, including a subway entrance building, the underground train platform and a bus turnaround driveway. The project would be Apple’s most expansive spruce-up to date, and will help bring sparkle to the surrounding shopping district, which developers hope is on the rebound now that Apple is arriving. Structural steel has been erected for the store on Chicago’s north side, and the store could open by fall, 2010.
    Similar examples are turning up at a variety of locations around the country where Microsoft could also break ground very soon.

    The turf war between Microsoft and Apple will be substantial in 2010. With Microsoft endeavoring to hire the former real estate chief at Apple to consult on location planning for stores, and efforts to hire Apple Store managers to run their new retail outlets, Microsoft is attempting to do more than just compete with Apple. Microsoft effectively wants to become the "new Apple."

    Consequently, Apple will have to do more than just invest in new products and software, they will also have to spend heavily to keep pace with the growth, expansion, and upkeep of a competitor's copycat retail chain.



    Image via Gizmodo
    This article was originally published in forum thread: Copycat Impact Forces Apple to Invest started by Michael Essany View original post
    Comments 89 Comments
    1. box_69's Avatar
      box_69 -
      i love all the people that are crapping on apple when this is an apple forum and everybody talking crap here has some sort of apple product......
    1. cypher7810's Avatar
      cypher7810 -
      Quote Originally Posted by box_69 View Post
      i love all the people that are crapping on apple when this is an apple forum and everybody talking crap here has some sort of apple product......
      Of course they do. Apple really isnt a threat to MS right now. I mean apple only has just now gotten into the double digit market penetration. PC's will always dominate sales. I hope Apple can take more market share though as competition will only be better for us the consumer.

      everyone coppies. MS had a store first, MS stole ideas from Apple, who inturn stole ideas from Xerox. Apple is no better than MS.

      Quote Originally Posted by Rota View Post
      Microsoft doesn't sell hardware, they sell an operating system. The hardware used in computers running windows is the same hardware used in your macs.
      While yes, Mac is the same hardware that is in PC's and the only difference is OS. MS does sell hardware, and actually sells pretty good stuff.

      Newegg.com - microsoft mouse
    1. nighthawk283's Avatar
      nighthawk283 -
      Awww i will love to go to the place and see all there stuff i am a windows ever since i was born
    1. CaptainChaos's Avatar
      CaptainChaos -
      It would be just my luck that one of these stores would open up in my area. I would prefer an Apple store!! never gonna happen though.
    1. Riviera's Avatar
      Riviera -
      Quote Originally Posted by Kruejl View Post
      ^^^"crapples"? Never owned a Mac, have you? DB.
      Don't be so sensitive ... hahaha ...
    1. FlyingJoey's Avatar
      FlyingJoey -
      If I'm not mistaking, some of the fat pigs walking around the apple store are genetically female.

      The biggest problem is that most of them don't fix themselves up, so they look like your average butch lesbian trucker of the dike persuasion and go by the name Buck!

      But if you're looking for a place to pickup chicks, the closest you'll find at an apple store is an effeminate skinny dude which doesn't really count.

      Anyway... I don't judge, and I own 2 Apple Laptops... Now what's wrong with me?!?!?!?!? ahahahah
    1. southfrisco's Avatar
      southfrisco -
      Beauty is in the eye of the beholder or some of you really need glasses. There were only maybe two or three hot girls from what I could see and they were near the end of that video clip. I seriously couldn't count how many fugglies I saw going down the line.

      On the other hand maybe these employees actually know something about MS products..
    1. thetoothfairy's Avatar
      thetoothfairy -
      I am not surprised with Microsoft decision to do this. What next?
    1. tudtran's Avatar
      tudtran -
      I like to visit and Microsoft store.
    1. smuggler's Avatar
      smuggler -
      i def don't think this means apple has to invest anything. windows def needed to invest to educate their brainless customers how to use their cheap hardware and software
    1. yiboy's Avatar
      yiboy -
      I think this will, in the end, help us as apple consumers.
      Apple will definitely focus more attention on their retail stores now.
      Hopefully, making them even better.

      Competition is usually always good. lol
    1. LeeDude's Avatar
      LeeDude -
      Even if you consider Microsoft to be "copycatting", or could I say "borrowing" from Apple for their store, what is so wrong with it?

      Apple has borrowed plenty from Microsoft in the past.

      August 6, 1997: The Micro-Mac Deal

      So I think this store is a good positive idea. It's a step in the right direction. Maybe this can guarantee us far greater support options then speaking with foreign techies 12 hours away.
    1. dale1v's Avatar
      dale1v -
      Quote Originally Posted by santaf View Post
      i'm just gonna have to say that this article i do not like. Ummm so Microsoft decided to go for a spacious store instead of a packed one... that makes complete sense but yeah i guess every store that is spacious it's just a copy of apple store. they do look different. obviously they are gonna put their computers on tables spread out what do you expect them to do? float them in the air or just put them on the ground?
      Put them near the windows.
    1. Meglomaniac's Avatar
      Meglomaniac -
      you see microsoft all you need is hot girls with no brains just like in the apple store.
    1. TooSlo's Avatar
      TooSlo -
      Quote Originally Posted by Meglomaniac View Post
      you see microsoft all you need is hot girls with no brains just like in the apple store.
      Apple store has wha.....?

      I have yet to find an "expert" in any of the stores on the few occasions that I've either gone in on my own, or was forced due to a problem with one of our phones.

      Here in WA they're filled with the following:
      • Angry faux lesbian who refuses to shave
      • Girl pant wearing, emo swoop sporting hipster boy
      • His 350lb mate who kind of snorts while breathing
      • The creepy guy working retail when he's 45-50 years old (Generally sports a graying ponytail)

      You cater to your crowds though. It's ironic when you walk by the store and the clientele matches the employees. It does, afterall, make them a bit easier to approach, eh?

      My general experiences in any Apple store have been terrible. I haven't had a single experience where the client was placed first, and been talked down to from the moment I walked in. I get it, they're a "genius," and some kind of all-knowing guru. I just find it hard to believe when they're more concerned about showing off a problem a client is having instead of just going in the back room and fixing it. Having the person at the genius bar start fiddling with my case and drop my phone was just icing on the cake. Hell, they didn't even want to replace the phone since it was "physically damaged." Nevermind that it was the EMPLOYEE that did it and I had to gripe to the store manager to replace the phone that her employee had broken and refused to just replace straightaway.

      I just can't see Microsoft letting themselves act like that. Then again if they built a Seattle area store, I'm sure that it would constantly be under the microscope as well since they're based in Redmond.
    1. aen's Avatar
      aen -
      Quote Originally Posted by TooSlo View Post
      Apple store has wha.....?

      I have yet to find an "expert" in any of the stores on the few occasions that I've either gone in on my own, or was forced due to a problem with one of our phones.

      Here in WA they're filled with the following:
      • Angry faux lesbian who refuses to shave
      • Girl pant wearing, emo swoop sporting hipster boy
      • His 350lb mate who kind of snorts while breathing
      • The creepy guy working retail when he's 45-50 years old (Generally sports a graying ponytail)

      You cater to your crowds though. It's ironic when you walk by the store and the clientele matches the employees. It does, afterall, make them a bit easier to approach, eh?

      My general experiences in any Apple store have been terrible. I haven't had a single experience where the client was placed first, and been talked down to from the moment I walked in. I get it, they're a "genius," and some kind of all-knowing guru. I just find it hard to believe when they're more concerned about showing off a problem a client is having instead of just going in the back room and fixing it. Having the person at the genius bar start fiddling with my case and drop my phone was just icing on the cake. Hell, they didn't even want to replace the phone since it was "physically damaged." Nevermind that it was the EMPLOYEE that did it and I had to gripe to the store manager to replace the phone that her employee had broken and refused to just replace straightaway.

      I just can't see Microsoft letting themselves act like that. Then again if they built a Seattle area store, I'm sure that it would constantly be under the microscope as well since they're based in Redmond.
      hm. i think you guys should head to vegas and go into any of the apple stores here.

      definitely not what any of you are expecting...
    1. steve-z17's Avatar
      steve-z17 -
      I really don't understand how Microsoft can't build a store that is different from an Apple store. Is it really that hard? It really does look like an Apple store, the whole layout, almost everything. If they want to be so separate from Apple then why not make something different? Lame..
    1. cpjr's Avatar
      cpjr -
      Quote Originally Posted by StealthBravo View Post
      The Apple store by me has several hot girls working there.

      You should check out the 4 ATL areas stores
    1. KartRacer's Avatar
      KartRacer -
      Quote Originally Posted by box_69 View Post
      i love all the people that are crapping on apple when this is an apple forum and everybody talking crap here has some sort of apple product......
      The difference, with me anyway, is that I love my Apple products, just not the control freaks that sell them. Apple as a company has gotten away from what it used to be. An alternative to the mainstream, but now they have become the mainstream and they've become exactly what they despised. I hate the fact they they continually lock me out of my hardware I paid for. None of us knew they would start this back and forth with the first iPhone when it came out. But we as a group made the shareholders and higher ups in Apple billions of dollars in sales, and what do they do to repay us? Spit in our faces and treat us like criminals. I jailbreak to thumb my nose at Apple as a whole. Yeah they still get my money, but I love watching the 'Genius' at the Apple stores squirm when they see my jailbroken iPhone. They hate to see them for some reason. I have candybar installed on my MacBook and the 'Genius' in Charleston was very adamant that I needed to not have that skinning the OS when bringing it in for service, for some odd reason. Apple seems to breed a culture of 'We know better than the customer'. I don't understand that.

      More differences with us and the Apple faithful is that we can have an objective opinion. We don't tow the company line, see the ways they screw the consumer, see the hypocrisy in their ads, the way the fans react to getting a taste of their own medicine, we see the strengths and weaknesses of both OS X and Windows 7, run both OSes and not be immature and say one sucks over the other when it doesn't suit our individual needs, and watch in amazement that they continue to treat jailbreakers like we are thieving lowlifes who jailbreak only to steal apps and unlock a legitimately purchased phone with our hard earned money. If I'm not mistaken there is legislation in the pipe that would require any phone provider to unlock a phone after the contract is finished. (I sure hope so) I will continue to buy iPhones that I can jailbreak, it's the best device on the market by a very long stretch. The day I can't, I'll go somewhere else. Until then I will buy what best suits my needs and shop accordingly. Right now, Apple fits my needs, but by no means are they perfect and it hurts nothing/no one to point out the shortcomings. Constructive criticism is a great tool, but only if the person takes it the right way.

      And besides isn't this a community of people that are figuratively thumbing their noses at Apple and continuing to jailbreak? That to me completely mitigates your statement. We are actively going against their wishes, no different than the rest of us criticizing other actions they take.


      EDIT: By the way the few times I've been in the Perimeter Mall Apple store they've had frumpy chicks working there, and retards with those fake mohawks. Though hot chicks do frequent that Apple store. The one is Charleston SC ALWAYS has hot women in it because of the school right in the area.
    1. badass1469's Avatar
      badass1469 -
      Quote Originally Posted by ronfin44 View Post
      Fail

      I hope you're kidding about your spelling.
      OK DR. grammar no one cares for perfect spelling...


      Quote Originally Posted by KartRacer View Post
      The difference, with me anyway, is that I love my Apple products, just not the control freaks that sell them. Apple as a company has gotten away from what it used to be. An alternative to the mainstream, but now they have become the mainstream and they've become exactly what they despised. I hate the fact they they continually lock me out of my hardware I paid for. None of us knew they would start this back and forth with the first iPhone when it came out. But we as a group made the shareholders and higher ups in Apple billions of dollars in sales, and what do they do to repay us? Spit in our faces and treat us like criminals. I jailbreak to thumb my nose at Apple as a whole. Yeah they still get my money, but I love watching the 'Genius' at the Apple stores squirm when they see my jailbroken iPhone. They hate to see them for some reason. I have candybar installed on my MacBook and the 'Genius' in Charleston was very adamant that I needed to not have that skinning the OS when bringing it in for service, for some odd reason. Apple seems to breed a culture of 'We know better than the customer'. I don't understand that.

      More differences with us and the Apple faithful is that we can have an objective opinion. We don't tow the company line, see the ways they screw the consumer, see the hypocrisy in their ads, the way the fans react to getting a taste of their own medicine, we see the strengths and weaknesses of both OS X and Windows 7, run both OSes and not be immature and say one sucks over the other when it doesn't suit our individual needs, and watch in amazement that they continue to treat jailbreakers like we are thieving lowlifes who jailbreak only to steal apps and unlock a legitimately purchased phone with our hard earned money. If I'm not mistaken there is legislation in the pipe that would require any phone provider to unlock a phone after the contract is finished. (I sure hope so) I will continue to buy iPhones that I can jailbreak, it's the best device on the market by a very long stretch. The day I can't, I'll go somewhere else. Until then I will buy what best suits my needs and shop accordingly. Right now, Apple fits my needs, but by no means are they perfect and it hurts nothing/no one to point out the shortcomings. Constructive criticism is a great tool, but only if the person takes it the right way.

      And besides isn't this a community of people that are figuratively thumbing their noses at Apple and continuing to jailbreak? That to me completely mitigates your statement. We are actively going against their wishes, no different than the rest of us criticizing other actions they take.


      EDIT: By the way the few times I've been in the Perimeter Mall Apple store they've had frumpy chicks working there, and retards with those fake mohawks. Though hot chicks do frequent that Apple store. The one is Charleston SC ALWAYS has hot women in it because of the school right in the area.
      all i read was the first five words you typed and called it quits, no one wants to read an essay about your opinion foo just keep it short and simple...