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  • Copycat Impact Forces Apple to Invest


    If you look up the word "copycat" in any new dictionary these days, there's a very strong possibility you will see a photo of the first Microsoft Store, which opened late last week in Phoenix, Arizona. To say that Microsoft's new store simply resembles the typical Apple store would be a great understatement, indeed.

    From Tuaw.com:

    Originally Posted by :
    As you walk into the store, employees in brightly-colored t-shirts cheer and applaud. The store is spacious, with large wooden tables placed far enough apart that the opening-day crowd, standing on a hardwood floor, isn't packed into the place. At the back of the store is an "Answer Bar," where you can ask questions about the operating system on your computer. No, Apple didn't open a new Apple Store in Scottsdale on the 22nd. Instead, this was the opening of the first Microsoft Store.
    Blatantly "borrowing" the look and feel of the Apple Store concept, Microsoft is even opening their stores near Apple Stores. Consequently, Apple is feeling the pressure to spruce up their own stores and the surrounding areas as quickly as possible. This fallout from Microsoft's new retail run hasn't
    been widely acknowledged, but Apple is beginning to shell out big bucks to touch up their retail presence.

    Look no further than my backyard in Chicago for evidence. From ifoapplestore.com:

    Originally Posted by :
    Apple has signed an agreement with the Chicago Transit Authority (CTA) to spend nearly $4 million to refurbish a run-down triangle of land next to its future Halsted Street retail store, including a subway entrance building, the underground train platform and a bus turnaround driveway. The project would be Apple’s most expansive spruce-up to date, and will help bring sparkle to the surrounding shopping district, which developers hope is on the rebound now that Apple is arriving. Structural steel has been erected for the store on Chicago’s north side, and the store could open by fall, 2010.
    Similar examples are turning up at a variety of locations around the country where Microsoft could also break ground very soon.

    The turf war between Microsoft and Apple will be substantial in 2010. With Microsoft endeavoring to hire the former real estate chief at Apple to consult on location planning for stores, and efforts to hire Apple Store managers to run their new retail outlets, Microsoft is attempting to do more than just compete with Apple. Microsoft effectively wants to become the "new Apple."

    Consequently, Apple will have to do more than just invest in new products and software, they will also have to spend heavily to keep pace with the growth, expansion, and upkeep of a competitor's copycat retail chain.



    Image via Gizmodo
    This article was originally published in forum thread: Copycat Impact Forces Apple to Invest started by Michael Essany View original post
    Comments 89 Comments
    1. StealthBravo's Avatar
      StealthBravo -
      Quote Originally Posted by A.T View Post
      There are two Apple stores here in Manchester and there are NO hot girls at any of them
      Maybe not an employee but





    1. Michelebabe1234's Avatar
      Michelebabe1234 -
      I don't get it. what are they going to sell in these stores besides the "Zune" ? Microsoft doesn't manufacture computers or cellphones,right?
    1. FURBY8704's Avatar
      FURBY8704 -
      Quote Originally Posted by StealthBravo View Post
      Maybe not an employee but





      I love me some of them apples!!!
    1. StealthBravo's Avatar
      StealthBravo -
      Quote Originally Posted by Michelebabe1234 View Post
      I don't get it. what are they going to sell in these stores besides the "Zune" ? Microsoft doesn't manufacture computers or cellphones,right?
      Zune and Zune accessories. And a software aisle
    1. awesomeSlayer's Avatar
      awesomeSlayer -
      Quote Originally Posted by StealthBravo View Post
      Maybe not an employee but





      Super Chick FINISH!!!

      One of the guys looking is getting a (insert here)!

      Quote Originally Posted by StealthBravo View Post
      Zune and Zune accessories. And a software aisle
      You forgot the Xbox 360.
    1. StealthBravo's Avatar
      StealthBravo -
      Quote Originally Posted by awesomeiPod View Post

      You forgot the Xbox 360.
      hahaha. Maybe on purpose
    1. MetallicaFan1991's Avatar
      MetallicaFan1991 -
      Lol kinda looks like my ex
      360 is ok, even though I got a PS3
    1. awesomeSlayer's Avatar
      awesomeSlayer -
      Quote Originally Posted by StealthBravo View Post
      hahaha. Maybe on purpose
      Suuurrrree.


      I own a 360 and a Wii and an 1st gen iPod touch. Played the Wii more than the 360.
    1. StealthBravo's Avatar
      StealthBravo -
      ^ Sorry I am a PS3 guy
    1. chevcam91's Avatar
      chevcam91 -
      I actually installed the reinforcing steel in the foundation for that apple store in Chicago. There sure were a whole lot of hot girls walking around that neighborhood. We can only hope they all apply for jobs at the new store.
    1. awesomeSlayer's Avatar
      awesomeSlayer -
      Quote Originally Posted by StealthBravo View Post
      ^ Sorry I am a PS3 guy
      That explains why you forgot the 360 on purpose

      chevcam91, everyone hopes that hot chicks apply to the new store
    1. Frostbite's Avatar
      Frostbite -
      Quote Originally Posted by StealthBravo View Post
      The Apple store by me has several hot girls working there.

      You would Stealthy :P
    1. dunlapface's Avatar
      dunlapface -
      This store looks a lot more spacious and appealing than the Apple stores. Apple looks like they have a lot of work cut out for them, but they do have the money to do it so we will see what happens.
    1. petterloco1's Avatar
      petterloco1 -
      I would lo ms store near by. I hope they open one soon lol.

      I like ms idea that's inovation opening a store in witch people can go an get help when neded, I know they are copycating apple but it's a great idea. And comon guys let's give it up to bill gates one way or onother he is the richest man in the world.
    1. StealthBravo's Avatar
      StealthBravo -
      spacious due to a lack of products
    1. brotherbond007's Avatar
      brotherbond007 -
      This is so lame, just like their products. The only way to compete is to dress like them (Apple), sound, look, get more females (airheads). Who cares if their stores are bigger? This is laughable. By the way I own an Xbox 360, and mini netbook on windows XP and a mini mac. LMAO
    1. never2hollywood's Avatar
      never2hollywood -
      Well they had a choice between a boring "uniform" for all employees, which would deter customers, or a friendly, comfortable looking staff.

      Saying "they have brightly coloured shirts" contributes to their image as a "copycat" is ridiculous. Does that mean every time i wear a green shirt and jeans I'm trying to look like an MS Store employee?

      Also, open space and computers at comfortable working, eye level is just called ergonomics. Any corporation with a brain would implement this if they wanted to sell people on hardware. It makes it accessible.

      This whole argument for "Copycat Stores" is paper thin, if it even has any substance to begin with.

      THe only copycat action here are the stores itself. "Apple's got them, we should have them."
    1. StealthBravo's Avatar
      StealthBravo -
      ^ lmfao
    1. ddonuts4's Avatar
      ddonuts4 -
      Wow... Microsoft, u suck
    1. blkcadi's Avatar
      blkcadi -
      I went to this new store today just to say I did, nice clean and new. The chatter and clapping got on my nerves. (get a life)
      Odd thing was, as hard as I looked around I didn't see any Apple products there at all. Gates is playing catch-up and soon will fail in my opinion just like Gateway did.