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  • Copycat Impact Forces Apple to Invest

    If you look up the word "copycat" in any new dictionary these days, there's a very strong possibility you will see a photo of the first Microsoft Store, which opened late last week in Phoenix, Arizona. To say that Microsoft's new store simply resembles the typical Apple store would be a great understatement, indeed.

    From Tuaw.com:

    As you walk into the store, employees in brightly-colored t-shirts cheer and applaud. The store is spacious, with large wooden tables placed far enough apart that the opening-day crowd, standing on a hardwood floor, isn't packed into the place. At the back of the store is an "Answer Bar," where you can ask questions about the operating system on your computer. No, Apple didn't open a new Apple Store in Scottsdale on the 22nd. Instead, this was the opening of the first Microsoft Store.
    Blatantly "borrowing" the look and feel of the Apple Store concept, Microsoft is even opening their stores near Apple Stores. Consequently, Apple is feeling the pressure to spruce up their own stores and the surrounding areas as quickly as possible. This fallout from Microsoft's new retail run hasn't
    been widely acknowledged, but Apple is beginning to shell out big bucks to touch up their retail presence.

    Look no further than my backyard in Chicago for evidence. From ifoapplestore.com:

    Apple has signed an agreement with the Chicago Transit Authority (CTA) to spend nearly $4 million to refurbish a run-down triangle of land next to its future Halsted Street retail store, including a subway entrance building, the underground train platform and a bus turnaround driveway. The project would be Apple’s most expansive spruce-up to date, and will help bring sparkle to the surrounding shopping district, which developers hope is on the rebound now that Apple is arriving. Structural steel has been erected for the store on Chicago’s north side, and the store could open by fall, 2010.
    Similar examples are turning up at a variety of locations around the country where Microsoft could also break ground very soon.

    The turf war between Microsoft and Apple will be substantial in 2010. With Microsoft endeavoring to hire the former real estate chief at Apple to consult on location planning for stores, and efforts to hire Apple Store managers to run their new retail outlets, Microsoft is attempting to do more than just compete with Apple. Microsoft effectively wants to become the "new Apple."

    Consequently, Apple will have to do more than just invest in new products and software, they will also have to spend heavily to keep pace with the growth, expansion, and upkeep of a competitor's copycat retail chain.

    Image via Gizmodo
    This article was originally published in forum thread: Copycat Impact Forces Apple to Invest started by Michael Essany View original post
    Comments 89 Comments
    1. boxxa's Avatar
      boxxa -
      The Microsoft store def has better looking girls working there. Step up Apple.
    1. Raptors's Avatar
      Raptors -
    1. StarSoft's Avatar
      StarSoft -
      Video filmed with an iphone?
    1. LongN3ck's Avatar
      LongN3ck -
      That multimedia wall display is pretty cool looking.
    1. anix11's Avatar
      anix11 -
      i hope your kidding about the girls....
    1. exNavy's Avatar
      exNavy -
      Quote Originally Posted by boxxa View Post
      The Microsoft store def has better looking girls working there. Step up Apple.
      I've been to a dozen different Apple stores and have only ever seen 1 girl in any of them - Stonestown Galleria.
    1. M4tt Dam0n's Avatar
      M4tt Dam0n -
      Quote Originally Posted by boxxa View Post
      The Microsoft store def has better looking girls working there. Step up Apple.
      Competition is always good for us.
    1. ronfin44's Avatar
      ronfin44 -
      Quote Originally Posted by anix11 View Post
      i hope your kidding about the girls....

      I hope you're kidding about your spelling.
    1. turdsmoka's Avatar
      turdsmoka -
      i believe he was kidding about the girls.
    1. StealthBravo's Avatar
      StealthBravo -
      The Apple store by me has several hot girls working there.

    1. gvike16's Avatar
      gvike16 -
      I wouldn't mind a Microsoft store to open where I live
    1. josh_green_1's Avatar
      josh_green_1 -
      Quote Originally Posted by StealthBravo View Post
      The Apple store by me has several hot girls working there.

      Girls maybe, but hot by whose standard ;D

      Hope Microsoft gets some stores open over here! Would be nice to be able to walk down a highstreet without seeing the Apple logo dominating!!
    1. gotjpeg's Avatar
      gotjpeg -
      come on microsoft open up one in florida!
    1. StealthBravo's Avatar
      StealthBravo -
      I doubt MS will open more than two or three of these novelty stores. And trust me the chicks are hot at the San Antonio Apple Store
    1. awesomeSlayer's Avatar
      awesomeSlayer -
      Which store will have the most chicks? What a good challenge!
    1. StealthBravo's Avatar
      StealthBravo -
      Quote Originally Posted by awesomeiPod View Post
      Which store will have the most chicks? What a good challenge!
      haha. sounds great to me
    1. Boker's Avatar
      Boker -
      What brand are they featuring? like dell?
    1. FURBY8704's Avatar
      FURBY8704 -
      im sure any brand that sports their OS not including the zunes.

      p.s. if you guys ever find out which store has the most hot chicks. drop me a line. ill for sure go pay a visit. money is not an object
    1. StealthBravo's Avatar
      StealthBravo -
      Quote Originally Posted by Macenstein View Post
      I won’t go into the whole “completely copying the look of the Apple Stores”, the color coded shirts of employees, and the “high fives” of the first customers that we’ve seen in hundreds of Apple Store openings over the years. But what I would like to draw your attention to is just how sad and confused the people seem to be once they actually get into the store. All the fake excitement and cheers from the employees gets them all worked up as they travel through a corridor of Star Trek extras until they are greeted by…. Three very elderly, unhip, suit wearing Microsoft corporate types. They then look around with vaguely puzzled “so… now what?” expressions as they realize there isn’t all that much to see or do in a store that basically sells corporate software. Although I guesss you could peruse the healthy selection of Zune cases…
    1. MetallicaFan1991's Avatar
      MetallicaFan1991 -
      There are two Apple stores here in Manchester and there are NO hot girls at any of them