The Windows Mobile development team has unleashed a subtle but stinging new video that promotes the Windows Marketplace for Mobile at Apple's expense.
Indirectly addressing the glut of "pointless apps" that line Apple's App Store, the ad gently pokes fun at the superfluous applications that supposedly waste our time and serve little purpose.
According to Todd Bishop's Microsoft blog at Tech Flash:
That seems to be the underlying message in this spoof video posted on YouTube today by Microsoft's Windows Mobile Dev team, even though it features fictional Microsoft lab staff, and Apple is never mentioned by name.
The parody, however, also chides Apple's recent hypocritical behavior in determining which apps to accept or reject. In the video, the characters suggest ridiculous apps that Microsoft may have also shot down - including apps that shock the owner and create fake mustaches.
Microsoft is trying to drum up interest in its rival to the App store, dubbed Windows Marketplace for Mobile, which launched earlier this month in conjunction with the Windows Mobile 6.5 release.