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  • Are Verizon's New Commercials iPhone "Attack Ads"?

    Image via erictric.com


    It isn't news, but its making headlines this weekend: Verizon doesn't like AT&T... or Apple.

    And, frankly, Verizon wants us to know it. Consequently, it seems Verizon is behind the launch of what some are calling a blatant "attack ad" on the iPhone that rivals some of the worst political attack ads we've seen in recent years.

    The ”iDevice” is what Verizon is calling the iPhone in the ad.

    From TheiPhoneBlog.com:

    Verizon has now aired their first new Android 2.0-centric, anti-iPhone (technically “iDon’t iDevice”) attack ad and placed a new website online to go with them.
    The campaign has already been rolled out, but if you're yet to see the controversial commercial in question, it will reportedly be featured prominently during Sunday's NFL games.

    Here's Daring Fireball's take:

    “Droid” is going to be a Verizon-owned brand. It’s purportedly a Motorola-manufactured phone, but Verizon is the licensee of the “Droid” trademark. (Which name, by the way, strikes me as the perfect name for an Android OS phone — sort of implicitly establishes it as the Android phone.) That’s the big thing. Verizon doesn’t see itself as a mere carrier for other companies’ phones. It sees itself as being bigger than the phones. It’s Verizon-vs.-Apple in this spot, not Verizon-vs.-AT&T.
    No matter which carrier is behind an "attack ad," I hate to see competition devolve into mudslinging, which is exactly what the "iDevice" mockery add truly is. Instead of emphasizing the quality attributes of a handset or its carrier, this campaign resorts to little more than simply degrading a competitor.

    So what can we glean from these ads? Call me crazy but if Apple should allow their exclusivity deal with AT&T to expire, it's unlikely that the iPhone will find a home at Verizon any time soon.
    This article was originally published in forum thread: Are Verizon's New Commercials iPhone "Attack Ads"? started by Michael Essany View original post
    Comments 145 Comments
    1. metaserph's Avatar
      metaserph -
      First off, Girlll, I wasn't refering to you. Second, whoopdidoo. The thread started with is Verizon attacking the iPhone and degraded into " I'm at an iPhone forum but I really wish I had a Droid", which suits me fine. All I am stating is what analysts ARE saying, professionals who make a living at this, not bloggers paid to blah blah blah.
      To expand, the point IS Android 2.0 is not a final os yet, much less a finished product. ALL "they" have comes from BGR blog. So based on a few screenshots and comments, Droid brings a lot of promise YET undelivered. Fact.

      "Android 2.0 operating system is highly anticipated and we grab a look at Android OS today courtesy of the guys over at the BGR who have apparently managed to get hold of numerous screenshots of the new Android OS names Éclair.

      Android 2.0 OS hasn’t even been announced or released yet but they sure do have a lot of images and information like native Exchange support and native Facebook support, completely updated Maps app, and unified email inbox, brand new user interface, browser improvements and much more. They do say though that it is not a final version of Android 2.0 and thus things can change before Android 2.0 OS actually hits;"

      Since i started in computer programming in the 70's, I'm pretty sure that, if I chose to and you agreed to, I could expose who's really informed about technology and who's playing cool. Anyways, meh. Sorry I posted.
    1. GIRLLLLLLLLLLLLLLLLL's Avatar
      GIRLLLLLLLLLLLLLLLLL -
      Ugh. Really, ugh. What do you think will change in one MONTH to the OS? Really, think about it. You don't have to be a computer programmer to have some common sense. They're not going to redesign the handset or software. They're looking for bugs and tweaking minor things now. It's in it's final stages. If you think you can't pass judgment on it now, or how finalized it is go right on ahead and do so. But when it comes out looking and operating exactly the same as it is in these pre release reviews save for maybe a few minor changes well you'll know you're wrong. This is not a half year away from release, most of what we're seeing is what it WILL be.
    1. metaserph's Avatar
      metaserph -
      Girl, we're going round and round differing in minor points. I am not bashing Droid, Android or anything else. You say think about it. So let's think about it.
      The iPhone runs a modified version of a mature desktop os that was proven, even though it had to continually be updated due to, exactly, bugs. Which is why we have 4 iterations of iPhones and more to come. Android is a "new" object oriented OS still new and undeveloped which will most likely have bugs that will get addressed over time, it will not be a finished product OOB. Product design and development is a process, not all based on "common sense". It is called "common" for a reason. And what can change in a month? Plenty. This development cycle is not unique to the Droid, it is a phase ALL technology goes through.
      All I am saying is, watch Droid owners start their ******** for bug fixes and features they wanted and didn't get, just like us iPhone users have. I'll be the first to accept the Droid as the ultimate iPhone basher, WHEN AND IF IT COMES TO PASS. Until then :marimba:
    1. Nimbulan's Avatar
      Nimbulan -
      "Hi, I'm a Mac. And I'm a PC."

      Bawww.
    1. metaserph's Avatar
      metaserph -
      Regarding the "iPhone Killer":

      "The Droid -- $299.99 before a $100 mail-in rebate for new and renewing customers who sign up for voice and data bundles of $69.98 or more, text messaging not included --also shares certain issues with other Android devices. You have to upload your existing calendars and contacts lists to Google's Web-based services, which then synchronize with the phone over the air. (Other companies are working on software to allow direct syncing of those records, as well as iTunes music libraries, but they're not all there yet.) And its multitasking abilities can outstrip its hardware, leading to hiccups in music playback as other things happen in the background.
      ...
      The Droid's flash-equipped camera, however, doesn't yield the quality that its 5-megapixel resolution might suggest. Photos appeared grainy, videos looked blurry and it exhibited the same shutter lag as most other cameraphones.
      ...
      Less impressive: Verizon's visual-voicemail software, which allows you to play or delete messages in any order but this costs an extra $2.99 a month.

      The Droid's lack of multi-touch gesture input -- a standard feature on the iPhone, Palm's Pre and some other Android phones --and its inability to open a few standard e-mail attachments constitute other disappointments. "

      Oh well.