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  • Microsoft's First Store Opening "Imminent"

    Image via Gearlive.com

    Microsoft ís first store is ready to open and it could as early as Monday according to multiple published reports. Phoenix will play host to the first store as the software maker ups the ante in its competitive posturing with Apple.

    As Reuters reported this weekend, the timing for Microsoft is perfect, as Microsoft's new Windows 7 operating system also rolls out next week.
    Expectations are running high that its first store, in the Fashion Square Mall in Scottsdale, Arizona, will open next week, to coincide with the launch of Microsoft's new Windows 7 operating system next Thursday.
    Microsoft has hinted that the new store will be a grand showcase of all things Microsoft - from mobile phones demonstrating Microsoft software to Xbox 360 game consoles. It has also been reported that visitors to the store will have an opportunity to play Xbox 360 on a giant 94-inch in-house screen.

    With a close friend living in Phoenix, I'm told foot traffic by the location of Microsoft's store has been "overwhelming."

    Microsoft has so far been coy about its retail plans and a company spokeswoman would not officially pin down an opening date beyond "the fall." Chief executive Steve Ballmer teased reporters with an imminent opening on Friday, but also would not commit to a date.
    Combating Apple in the retail department won't be easy, but Microsoft has said the stores will exist to help create more "direct connections" with Microsoft hardware and software users, one area in which Apple presently has Microsoft beat hands down.

    Microsoft's David Porter, corporate VP of retail stores said, "Our customers have told us they want more choice, more value, and better service, and that's what we'll deliver through our Microsoft Stores."

    Despite earlier reports that Microsoft would only open its stores "right next door" to Apple stores, it seems that plan has now changed.

    "We'll open a couple of stores, try to improve, open a couple more stores," Ballmer said.
    This article was originally published in forum thread: Microsoft's First Store Opening "Imminent" started by Michael Essany View original post