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  • Apple’s Last MacWorld Expo


    Today, Apple announced that this year’s MacWorld Expo would be its last and that Phil Schiller will deliver the keynote and not Steve Jobs.

    There have been speculations that this change is due to Job’s health. Jobs underwent surgery for pancreatic cancer, but has been cancer free since July. This and the fact that Apple has said this will be its last expo has others speculating that more than Job’s health is the cause. As a CNBC reporter puts it, Jobs' decision was one motivated "more by politics than his pancreas," and “that if Jobs for some reason was unable to perform any of his responsibilities as CEO because of health reasons, which would include the Macworld keynote, I should rest assured that the board would let me know."

    While initially there does not seem like there is reason Apple should stop participating in the MacWorld Expo, some say this is part of Apple’s plan to have complete control of their own message. By releasing new product lines through the expo MacWorld has some influence over how these products are advertised and marketed. Speculators say Apple wants to put an end to this.

    However, the MacWorld organizer IDG is not showing any discontent, saying they’re committed to MacWorld 2010 and, "look forward to many successful years of Macworld to come."

    It’s all politics, but given some of Apple’s other recent moves I would not be surprised if this were a ploy on the part of Apple for more control.


    Source: Mac Rumors: Apple Mac Rumors and News You Care About
    This article was originally published in forum thread: Apple’s Last MacWorld Expo started by AppleChic View original post
    Comments 12 Comments
    1. catriple's Avatar
      catriple -
      Sad, The day SJ is gone has come. What next... Macbooks at walmart?
    1. tattoojack's Avatar
      tattoojack -
      Quote Originally Posted by catriple View Post
      Sad, The day SJ is gone has come. What next... Macbooks at walmart?
      yes
      they already have ipod touches, soon iphones, next macbooks.
    1. gotjpeg's Avatar
      gotjpeg -
      More like whats next selling the OS that works on non proprietary hardware? Oh a man can dream...
    1. Shimizu1006's Avatar
      Shimizu1006 -
      I'm gonna miss good 'ol steve. My keynote watching experiences just aren't gonna be the same. Hope he's back on his feet for next year's macworld...oh..wait...
    1. Chase817's Avatar
      Chase817 -
      Apple must live on! It must!
    1. BlackWolf's Avatar
      BlackWolf -
      Quote Originally Posted by gotjpeg View Post
      More like whats next selling the OS that works on non proprietary hardware? Oh a man can dream...
      ... and a man can search the internet. this is already possible, though, of course, Mac OS doesn't officially support PCs :-)
    1. gotjpeg's Avatar
      gotjpeg -
      Quote Originally Posted by BlackWolf View Post
      ... and a man can search the internet. this is already possible, though, of course, Mac OS doesn't officially support PCs :-)
      duh but it's not official, official is what I mean
    1. Atokadd's Avatar
      Atokadd -
      Quote Originally Posted by catriple View Post
      Sad, The day SJ is gone has come. What next... Macbooks at walmart?
      Quote Originally Posted by tattoojack View Post
      yes
      they already have ipod touches, soon iphones, next macbooks.
      Christ....
      What happened to good old fashioned separation of Financial Classes?
      Its nothing personal, its just that Mac users are Better.
      D:<
    1. sziklassy's Avatar
      sziklassy -
      Quote Originally Posted by catriple View Post
      Sad, The day SJ is gone has come. What next... Macbooks at walmart?
      And why should MacBooks at WalMart bother anyone? What difference does it really make?

      Quote Originally Posted by BlackWolf View Post
      ... and a man can search the internet. this is already possible, though, of course, Mac OS doesn't officially support PCs :-)
      And it is also a violation of the EULA...
    1. dale1v's Avatar
      dale1v -
      Quote Originally Posted by Atokadd View Post
      Christ....
      What happened to good old fashioned separation of Financial Classes?
      Its nothing personal, its just that Mac users are Better.
      D:<
      Supremacist scum.




























      lol
    1. andypropaganda's Avatar
      andypropaganda -
      Quote Originally Posted by catriple View Post
      Sad, The day SJ is gone has come. What next... Macbooks at walmart?
      I know, that would just be the worst thing ever....

      I don't really think this is that big of a deal, but it's kinda stupid if they did this because they want complete control of their advertising. As much as I love their products, their attitude sucks! Their overly concerned with being the way they want to be, and don't really seem to give a **** about anyone else.
    1. LGgeek's Avatar
      LGgeek -
      With apple out of macworld there will be no more buzz created so apple will fade. Apple should have tried to prepare for a day when there was an Apple without SJ. After all without the suspense of macworld news programs will not even report on it.