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  • Reports that Apple Halts Plans for NYC Store


    Ismael Leyva's proposed design for an Apple retail store at W. 34th Street.



    The New York Post has just reported that Apple has cancelled its plans to build a triple-decker retail store in the heart of New York City, near the Empire State Building. The retail store was going to be built at the request of CEO Steve Jobs.

    Apple, a Cupertino-based company, signed a lease for 21-25 West 34th Street between Fifth and Sixth avenues for 15 years…back in 2006 and has been paying nearly $6 million dollars in rent every year.

    Previous reports had disclosed that Apple planned to build a two- or most likely three-story retail store in the 18,000 square foot building, which is located diagonally across from the Empire State Building.

    A third party company, Renderings, designed a potential model for what would have been Manhattan's 4th Apple shop last October—The design featured an impressive three-story retail outlet with glass and steel, and of course branded with the large white Apple logo.

    However, now the New York Post writes that Apple is looking to sublease the space, as it has sat vacant for almost the past two years, since April. The NY Post quoted an unnamed source that reiterated Jobs reaction to a run-down building across the street from the proposed Apple Store and said, "This is not for Apple."

    Reports similar to this have been circulating for sometime in the Forbes/Slatin Real Estate Report, that said Apple was questioning the locale’s “coolness.” The report said:

    "Apple had doubts about the compatibility of its leading-edge image with that of middle-America 34th St., at least as it currently stands," the report said. The report said that while retailers like Gap, American Eagle Outfitters and Forever 21 maintained situated along the row, "unfortunately, a lot of the old 34th Street -- third-rate tourist merchants and rip-off artists -- still remain."

    Apple has not yet commented on the space or the reports.


    Source: AppleInsider | Apple pulls plug on plans for store near Empire State Building
    This article was originally published in forum thread: Reports that Apple Halts Plans for NYC Store started by AppleChic View original post
    Comments 10 Comments
    1. CodyR1951's Avatar
      CodyR1951 -
      That stinks. That design looks pretty cool!!! Apple always does have the coolest looking stores though.
    1. cricketlang's Avatar
      cricketlang -
      Looks like a very nice design for the building and would be very good business for Apple. personally i think the design is stunning for any building at all and would love to just see it in real life
    1. Carrbone's Avatar
      Carrbone -
      Quote Originally Posted by cricketlang View Post
      Looks like a very nice design for the building and would be very good business for Apple. personally i think the design is stunning for any building at all and would love to just see it in real life
      actually that design looks pretty crappy compaired to what we have already in NY... take a look at our already great store...

      Apple Store Fifth Avenue | Laughing Squid
    1. jiniej's Avatar
      jiniej -
      Yeah, the fifth avenue one is amazing. I least visit the 14th street one, and my favorite is the Soho store, I like the soho layout much better than 5th ave. but that could be I just like Soho better than uptown, even though soho is just a giant mall nowadays. Back on topic: I think another apple store would be awesome, I'd just rather see it on the east side, so i could walk there in a short time (compared to the other stores) and they already have one over on 14th street just my opinion is all.
    1. 12jmartinez's Avatar
      12jmartinez -
      ok i know this doesnt have anything to do with the subject but i have a girlfriend that went to live with her mom in another town... i have att but she doesnt have a phone and att doesnt cover where she lives... any advice on what i could do so she could get a cell phone that has good coverage so we can talk???
    1. mrsidewayzz's Avatar
      mrsidewayzz -
      apple already has 2 stores in manhattan though, this would have basically been a waste of time and money. would have been the coolest apple store by far, but what would the sense of the other 2, within walking/driving/train or bus distance be?

      that brilliant design would definately take away from their 1st manhattan apple store in soho and its NEWER apple store that was just opened last year on 14th street.
    1. thxkbye's Avatar
      thxkbye -
      Quote Originally Posted by Carrbone View Post
      actually that design looks pretty crappy compaired to what we have already in NY... take a look at our already great store...

      Apple Store Fifth Avenue | Laughing Squid
      "Our already great store"? Do you own or work for Apple? Its a Fing store bro, relax. All this excitement over a store? Go bang girls, get some real jobs. Make a difference. Stop your mindless consumerism and purchasing over priced items blindly because they come out of a fancy store in shiny colors.
    1. andrewe13's Avatar
      andrewe13 -
      Quote Originally Posted by thxkbye View Post
      "Our already great store"? Do you own or work for Apple? Its a Fing store bro, relax. All this excitement over a store? Go bang girls, get some real jobs. Make a difference. Stop your mindless consumerism and purchasing over priced items blindly because they come out of a fancy store in shiny colors.
      quit hollering.

      i bet you voted for mccain

    1. Jayy17's Avatar
      Jayy17 -
      Quote Originally Posted by andrewe13 View Post
      quit hollering.

      I bet you voted for mccain

      lmao!!!
    1. sziklassy's Avatar
      sziklassy -
      It is designs like this and $6mil/year in rent that aid in making Apple products so wonderfully affordable

      Quote Originally Posted by thxkbye View Post
      "Our already great store"? Do you own or work for Apple? Its a Fing store bro, relax. All this excitement over a store? Go bang girls, get some real jobs. Make a difference. Stop your mindless consumerism and purchasing over priced items blindly because they come out of a fancy store in shiny colors.
      It seems like you are the one that needs to relax. LOL
      You just keep telling yourself YOU are making a greater difference by "banging girls" and spreading infection :P