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  • New Apple Ads Attack Microsoft



    Apple has launched two new TV ads that not only criticize Microsoft for developing a substandard product, but for initiating a 300 million dollar ad campaign to distract from the low quality of their operating system.

    The two ads began airing this weekend and feature John Hodgman and Justin Long in their regular “I’m a Mac,” and “I’m a PC,” roles, and question Microsoft’s lack of information about their product in their ads.

    The first ad, “Bean Counter,” most directly attacks the well-publicized 300 million dollar Microsoft ad campaign. The ad campaign included 10 million just for the ads that featured Jerry Seinfeld.

    In the ad the Mac persona accuses the PC persona of putting way more money into advertising their faulty and buggy latest operating system when they should be using that money to fix it.

    The second ad “V Word,” attacks Microsoft for not mentioning the word Vista in their pricey ad campaign, as many users have been displeased with it. Rather, Microsoft focuses on building up brand recognition and authority.

    It is unknown how these ads directly affect sales, but Microsoft has increasingly accused Apple of successfully convincing the public that Vista is faulty even after Service Pack 1 and other fixes are reported to have fixed many of the problems.


    You can watch for yourself [ame="http://www.youtube.com/watch?v=MimCZikP8cY"]YouTube - Apple "Get a Mac" ad: Bean Counter[/ame] and [ame="http://www.youtube.com/watch?v=e3ClenlekME"]YouTube - V Word - NEW Apple get a mac ad[/ame]

    The new ads are pretty comical, I have never really used windows at all, so I have no basis to compare faults and attributes of either…I did however catch a few of the Microsoft ads with Jerry Seinfeld in them, one where Seinfeld compared computers to being delicious like cake or something to that tune, to which Gates responded by shaking his rear…yeah all I could say was “Wow,” and had to leave it at that.

    Source: AppleInsider | New Apple ads savage Microsoft's $300m Windows campaign
    This article was originally published in forum thread: New Apple Ads Attack Microsoft started by AppleChic View original post
    Comments 39 Comments
    1. bufli's Avatar
      bufli -
      apple should answer this... how many people would buy macs, let alone know about them ,if it wasn't for advertising? heck Microsoft commercials used to be positive about moving society forward, helping in development etc. (about 2 years back)
      and then apple comes along and all they do is bash them... now Microsoft made some commercials to defend itself and oh no their so terrible? plz... this is by far the lamest thing ive seen anyone do, quite frankly this is as lame as people sayn obama is a terrorist ... just plain idiotic, hypocritical and down right pathetic
    1. skatertrash's Avatar
      skatertrash -
      burn!
    1. imode's Avatar
      imode -
      Quote Originally Posted by ultimatexpka View Post
      its sad to see mac attack windows this harshly...
      If both Microsoft and Apple had a 50/50 split of the market would we see these kinds of "attacks"? No, don't think so. The fact is that Microsoft has ~85% of the market (and ~95% of the business market) because they essentially shut down all of their competitors (anybody remember OS/2 ??) Microsoft has locked-up the OS market and then became complacent just like IBM did in the 70's.

      When you have 7-8% of the market share with what you consider a superior product, how do you gain market share? When there is only one other player, (ignore Linux for the time being) the player is dominant, you attack negatively.

      I'm surpised that Microsoft hasn't gone after the iPod which conversely holds 80% of the market. Would be kind of funny... "Hi, I'm a Zune and this is iPod..."
    1. skatertrash's Avatar
      skatertrash -
      @ Sumichu

      they're not talking about how microsoft build computers.
      they're talking about how microsoft asks people to pay for a new operating system with a ton of problems and then fix it sometime later
      whereas apple releases a new version of OSX only when it is ready, and not a complete embarrassment.

      for the amount of money/market share microsoft has, i would expect them to at least be able to release an operating system without major flaws. hell, with that kind of money they should have the best operating system on the planet!
    1. imode's Avatar
      imode -
      Quote Originally Posted by bagek View Post
      apple is just like pepsi, pepsi doesnt promote its product it just attacks the competition, apple is such a smug company, lets talk about how safari crashes on the iphone all the time, and how slow it is to open any program, and how the iphone works nothing like the "screen shots" in its ads. people will believe anything thats on TV to be true.

      microsoft should come back with and ad that says: did you know that 95% of businesses in the entire world run on windows?
      Never had mobile safari crash on me but maybe I'm lucky? EVERY OS I have ever used over the last 30 years has had issues. That is the nature of software. Microsoft is 35 years old, bloated and complacent. They can't innovate anymore because they don't have to. They are essentially a monopoly and have been for the last 15 years .

      Anyway, I use Mac at home and XP at work. I have no problems with XP service pack 3, haven't had to reboot since Friday, it's been at least 2 weeks since my last BSOD and since I reinstalled Windows a month ago it's been quite stable. So over all a positive experience.

      Telstra (formally Telecom Australia) had until the early 90's a total monopoly on phone service. The phones had to be leased and fees were expensive, customer service was crap, had to wait months to get a phone line and modems were illegal to own!!! One could argue Telstra was the reason why broadband in Australia was too slow to take off and to this day is crap. They dominated (actually owned) the market and held the country hostage. Now that there are plenty of competitors they've had to do something strange... innovate.

      This is the whole point of the Mac vs PC commercials. Maybe Microsoft should spend their 300mil on an OS that will blow away Mac OS X. Maybe even fix the Zune...
    1. TheOnlyest's Avatar
      TheOnlyest -
      I bought Vista Ultimate the day it came out, I didnt have any problems with it then, and dont have any problems with it now. The arrogance of Apple is exactly why I will never own a Mac... not to mention all the issues I have with my iPhone!! My iPhone apps and Safari crash more in 1 day than my Vista PC does in a year. But dont get me wrong, I LOVE my iPhone!!! So I wont even bring up my recent experience with ''AppleCare" when my 3 month old 3G suddenly went schitzo for no reason, and I had to have it replaced!!

      In these stupid commercials, they should mention AFTER the $300M thing about the fact that any Mac system costs 3 times as much as any comparable Windows PC!! AND you'll have to blow another grand or 2 to replace all your firewire based toys!!

      PS. I thought this was modmyi?? when did it become modmymac?? The entire home page is plastered with a seemingly endless scroll of Mac crap... nothing about iPhones or even the Touch!!
    1. ultimatexpka's Avatar
      ultimatexpka -
      Quote Originally Posted by imode View Post
      I'm surpised that Microsoft hasn't gone after the iPod which conversely holds 80% of the market. Would be kind of funny... "Hi, I'm a Zune and this is iPod..."
      It is funny how microsoft didnt do anything in the mp3 sideof the industry. I think microsoft can easily overcome with their brand new zune player. Here check it out

      Zune vs Ipod Comparison - NEW (ignore the virus part, i think that part is bull)

      I think zune made a great comback here.
    1. phillipxenxciel's Avatar
      phillipxenxciel -
      ~its just good business, its all about marketing~between two very powerful companies with moneys in mind~~as we are customers~no point fighting over it, buy whatever u like, and use it~enjoy it, thats all~~leave the competition to steven and gate, they fight harder is better, so they will come out with more new stuff and toys for us to kill our wallet for~
    1. aglitch's Avatar
      aglitch -
      Quote Originally Posted by skatertrash View Post
      @ Sumichu

      they're not talking about how microsoft build computers.
      they're talking about how microsoft asks people to pay for a new operating system with a ton of problems and then fix it sometime later
      whereas apple releases a new version of OSX only when it is ready, and not a complete embarrassment.

      for the amount of money/market share microsoft has, i would expect them to at least be able to release an operating system without major flaws. hell, with that kind of money they should have the best operating system on the planet!
      same for the iphone... shouldnt apple have waited for the iphone os to be ready before release? rather than fix it later?

      and safari does crash... ALL the time. whoever said safari crashes more than vista is correct! lol
    1. Tokyo's Avatar
      Tokyo -
      Apple can get a bit ridiculous at times.

      I mean exposing other companies? Sure they have been producing great products and sales have been awesome but I mean come on be a bit humble.
    1. cypher7810's Avatar
      cypher7810 -
      Quote Originally Posted by alien mars18 View Post
      ive been using vista for almost a year now, and i have yet to see any problems with it.... it flows really easy for me....
      Yeah me either. Most of the Apple commercials are grossly over exahgerated. Some are down right false. If MS really wants to make a funny one, do one about mac and gaming, or about how much more software is out there for PC.
    1. dale1v's Avatar
      dale1v -
      It's marketing, nothing else. To be honest, if you're lame enough to look so deeply into the ads, get offended by them, and then choose to view Microsoft or Apple as a personality before you view them as a business, you sound like an idiot. Well to me, anyway. If you paid for it and you enjoy it, don't bother taking on the opinions (also known as self-made facts) of others.
    1. drifterlu's Avatar
      drifterlu -
      Quote Originally Posted by imode View Post
      If both Microsoft and Apple had a 50/50 split of the market would we see these kinds of "attacks"? No, don't think so. The fact is that Microsoft has ~85% of the market (and ~95% of the business market) because they essentially shut down all of their competitors (anybody remember OS/2 ??) Microsoft has locked-up the OS market and then became complacent just like IBM did in the 70's.

      When you have 7-8% of the market share with what you consider a superior product, how do you gain market share? When there is only one other player, (ignore Linux for the time being) the player is dominant, you attack negatively.

      I'm surpised that Microsoft hasn't gone after the iPod which conversely holds 80% of the market. Would be kind of funny... "Hi, I'm a Zune and this is iPod..."
      Are you serious? how old are?

      So because someone is doing better and you think it is unfair you can spew hate and negativity? WRONG. you stick with it and you do good and you push your product out there the right way.

      Numerous companies have made it doing it that way and they are better because of it.

      Here are some tips for Apple, don't make your products cost a crazy amount, stop acting so smug and let Steve jobs go because his tumor is obviously messing him up.

      Quote Originally Posted by dale1v View Post
      It's marketing, nothing else. To be honest, if you're lame enough to look so deeply into the ads, get offended by them, and then choose to view Microsoft or Apple as a personality before you view them as a business, you sound like an idiot. Well to me, anyway. If you paid for it and you enjoy it, don't bother taking on the opinions (also known as self-made facts) of others.
      haha wow so many people do not understand business on these forums.

      You are dead wrong. The point of marketing is to make people relate and feel emotions towards the advertisement or whatever it may be.

      Apple has become so popular again, due to its marketing and people having emotions towards it. Marketing is everything.

      You know what i find odd, please tell me why they are obviously attacking Microsoft, when they arent even a hardware company.

      Sure their software is on most computers, but a lot of times their software needs good parts to run good, just like Apple.
    1. z3r01's Avatar
      z3r01 -
      hahaaaa, I love microsoft and apple and these commercials
    1. Nimbulan's Avatar
      Nimbulan -
      Original idea:
      This is childish on Apple's part.
      Unfortunately Apple users will love it and eat up every word whilst sipping a soya decaf latte in Starbucks (couldn't resist) and Windows users will hate it.

      Its just a shame Microsoft had to respond with their version of the advert to cossey the mongrels in this world who cant make a decision for themselves.
    1. ThinkTank's Avatar
      ThinkTank -
      First of all...this is writer is not a chick....
      Stop cutting pictures of you and a guy.
      While not leave him in the picture.

      Sex does not sell iphones.
      What happened to this site???
      Ever since the revelation of the Apple law suit...this info on this site has declined.

      Not good.
    1. Tinman's Avatar
      Tinman -
      Yea pretty much lost interest in this site since the influx of non-iPhone crap. If I wanted to read about all things apple, I'd read TUAW. If I wanted to read a political rant... well, you get the picture.

      If there is an iPhone-only version of this site, please let me know.



      --
      Mike
    1. imode's Avatar
      imode -
      Quote Originally Posted by Tinman View Post
      Yea pretty much lost interest in this site since the influx of non-iPhone crap. If I wanted to read about all things apple, I'd read TUAW. If I wanted to read a political rant... well, you get the picture.

      If there is an iPhone-only version of this site, please let me know.



      --
      Mike
      Hmmm.... Enough.
    1. Dash-2's Avatar
      Dash-2 -
      Apple:
      Stick to what makes you good, not why the competition sucks.