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  • And You Thought Our Legal Issues with Apple were Out of Hand


    Check out these poor folks. The Victoria School of Business and Technology in Vancouver has fallen in Apple legal's cross-hairs as the next target under the premise that their logo is confusingly similar to Apple's logo.

    The school's president, Dieter Gerhard, says that "Our logo is unique and distinguishable in numerous aspects from the Apple logo including the acronym 'VSBT' being part of our logo," and also goes further saying "Are you suggesting that anyone using any variation of an apple for technology education is infringing on Apple's trademark?"

    Of course the claims from Apple lawyer Stephanie Vaccari are that the logo is "infringing Apple's rights," and also "falsely suggesting" Apple's approval over the design.

    Here at MMi we have had our fair share of dealings with Apple Legal concerning trademarks. While we still contend that our previous uses of both iPhone and iFone do not violate US laws we just don't have the resources that Apple does to take issues to court. The result was MMi not changing names just once, but finally settling in a second change.

    One of the main arguments from Apple legal with these kind of issues is that their consumers will be confused and think that other companies are Apple endorsed. In our case we don't believe we caused any confusion at all with out previous domain names. In the case of the Victoria School of Business and Technology are you joking Apple?

    Is there this little faith in consumers by Apple? I'm sure all of you reading this post never thought that this site was endorsed by Apple. I sure hope that there is no one out there that would get confused by the school's logo. Get real.

    edit: Oh yeah, by the way the school is a long time customer of Apple Inc. That's called customer appreciation.

    [via macnn]
    This article was originally published in forum thread: And You Thought Our Legal Issues with Apple were Out of Hand started by Cody Overcash View original post
    Comments 59 Comments
    1. utahmed's Avatar
      utahmed -
      Seriously....that's stupid. The apple has been a symbol associated with school for eay longer than Apple computers existed. This is comparable to those Coke v. Coke Zero commercials.
    1. saifeeab's Avatar
      saifeeab -
      i dont understand what is apple trying to do. rather than trying ti win more customers apple is slowly turning out to be a bully. just shows how power and money changes anybody....cud u imagine apple doing this a decade back when they were on the road to extinction....
    1. zues79's Avatar
      zues79 -
      Quote Originally Posted by cash7c3 View Post
      edit: Oh yeah, by the way the school is a long time customer of Apple Inc. That's called customer appreciation.
      wow!
    1. skizo's Avatar
      skizo -
      They're battling New York over the "Big Apple" issue as well.

      Releaselog | RLSLOG.net Apple in dispute with New York over logo
    1. Sullivan0930's Avatar
      Sullivan0930 -
      damn were all gonna be sued soon enough, for just eating apples.
    1. dale1v's Avatar
      dale1v -
      lol I'm not even surprised. Appalling behaviour, but, what can we as consumers do about it? Nothing. The big companies know that, and they will take advangtage of it.
      I would love to see Jobs in an interview and hear him explain to the public the reasons for his company's attitude.
    1. Kay338's Avatar
      Kay338 -
      Quote Originally Posted by Sullivan0930 View Post
      damn were all gonna be sued soon enough, for just eating apples.
      LOL! ya sueing everyone with an apple logo... school teachers wont be able to put apples on their desk because its apple's symbol
    1. mknapper1's Avatar
      mknapper1 -
      Seriously look at the 2 logos and tell me you don't think they copied apple, or at least were influenced by the apple logo

    1. symondavis's Avatar
      symondavis -
      Does Apple think it's customers are that stupid that we'd mistake VSBT for Apple Corp?

      Thats kinda insulting to owners of Apple products as well. I may sue Apple for classing me as dumb.
    1. NCMacMan's Avatar
      NCMacMan -
      Here's the real deal...
      The school advertises directly in conjunction with other technology/software companies which can be misconstrued to be Apple. Check out the picture from the Apple Insider: AppleInsider | Apple calls on lawyers in logo spat with Canadian school [updated]

      As you can plainly see, there is an issue. Apple has worked for 30 years to establish their brand while the school can ride the coat tails of Apple after 3 years? That's not right. The logo is not different enough...
    1. ThinkTank's Avatar
      ThinkTank -
      Pretty soon we won't be able to buy apple fruit from the supermarkets !!!
    1. Eurisko's Avatar
      Eurisko -
      I'm going with Apple on this one. Same outline, same leaf pointing the same way. It's a copy, no matter what fiddly bits they try to add to it.
    1. gafu's Avatar
      gafu -
      im going with nature on this one,and nature should sue Apple.Apple has copied Natures fruit and have used it to make profit over and over again.Apple has taken Natures creation,knocked it down from the tree and has left one leaf on it,prooving(sp?) where it came from.........Apple,get real!I mean what are they trying to do?Catch up to Bill Gates as far as money is concerned?There is a saying that goes:what do you here,you pay for it here........if and when Apple falls flat on their faces,I wonder whos going to be there(not many they havent p'd off) to help.

      Apple,I oughtta kick you in the....leaf!
    1. Renblade's Avatar
      Renblade -
      Well Apple ripped off mother nature. She better take them to court. (Damn that sounded much better in my head).

      As for that "Big Apple" dispute... That's just ridiculous.
    1. Eurisko's Avatar
      Eurisko -
      Quote Originally Posted by gafu View Post
      im going with nature on this one,and nature should sue Apple.Apple has copied Natures fruit and have used it to make profit over and over again.Apple has taken Natures creation,knocked it down from the tree and has left one leaf on it,prooving(sp?) where it came from.........Apple,get real!I mean what are they trying to do?Catch up to Bill Gates as far as money is concerned?There is a saying that goes:what do you here,you pay for it here........if and when Apple falls flat on their faces,I wonder whos going to be there(not many they havent p'd off) to help.

      Apple,I oughtta kick you in the....leaf!
      Going along with your silly interpretation, I don't believe Nature has registered their Apple as a trademark.
    1. Rescuer's Avatar
      Rescuer -
      Quote Originally Posted by Eurisko View Post
      I'm going with Apple on this one. Same outline, same leaf pointing the same way. It's a copy, no matter what fiddly bits they try to add to it.
      it's a COMPLETLY different leaf..
    1. Poseidon79's Avatar
      Poseidon79 -
      How many different ways are there to draw an apple?! You can't change the shape much or then it doesn't resemble an apple. The contours are different and they removed the cut-out... changed the colors entirely. The only thing they could have done is make the leaf go the other way and possibly attach it. Someone draw that up real quick... lol
    1. tobypu's Avatar
      tobypu -
      Apple will soon start to self-destruct. Maybe not in the product offerings but in the manner they handle their business. Soon enough they will damage their image (the precious apple) enough that no-one will want to be associated. Keep it up Apple and see where it gets you.
    1. holewheat's Avatar
      holewheat -
      wow....
    1. Nukie's Avatar
      Nukie -
      Click on over to the school's website and vote your opinion on the matter

      Victoria School

      You can also view Apple's letter, the school's response and see example of other schools that use apples as their logos. Apple has their work cut out if they are going to sue them all.