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  • Made on Mac: Microsoft "I'm a PC" Ads.

    Microsoft launched their "I'm a PC" ad campaign recently to combat the popular "I'm a Mac" ads that have been running as far as we can remember now. Shouldn't "I'm a PC ads" be made with a PC, since PCs are the greatest and all?

    "A PC is not a stereotype. And neither are you. If you’re a PC, you belong to a community of more than a billion individuals, working, playing, and connecting. Doing their own thing. If you’re a PC, we want to celebrate you. So stand up."

    Well, the above is true of course, unless you're doing activities like making advertisements for Windows I guess. If that is the case then of course you use a Mac. Late last week it was discovered that the images running on Microsoft's ad campaign website life without walls were made on a Macs running Adobe Creative Suite 3 by simply looking at the images metadata (which stores the program and OS the images were created with among other things).

    When questioned about their use of Macs for their I'm a PC ad campaign Microsoft responded:

    "As is common in almost all campaign workflow, agencies and production houses use a wide variety of software and hardware to create, edit and distribute content, including both Macs and PCs."

    And shortly after Microsoft scrubbed the offending metadata out of all their images to hide that yes, they do use Macs.

    [via digitaldaily]
    This article was originally published in forum thread: Made on Mac: Microsoft "I'm a PC" Ads. started by Cody Overcash View original post
    Comments 81 Comments
    1. ThinkTank's Avatar
      ThinkTank -
      I AM a PC
    1. davidmdowning42's Avatar
      davidmdowning42 -
      Of course they both do the same thing.

      What's funny about this is that I never thought the Mac & PC characters in the apple ads were supposed to prepresent the individuals using them. They were supposed to be personifications of the computers themselves. Any body can and does use either of them. But when you use a mac, its UI is friendly and modern and cool. So its personification its a normal, but young and kinda "hip" guy. The Windows UI is functional, but a little clunky, and certainly anything but sexy (anything that is sexy directly costs you perfromance wise.) So it's personification is an older, nerdy, kinda frazzled guy. And for all the negativity, they are friends in those ads.

      The Windows ads make out like the apple ads were out to personally insult their users. They weren't. They were just saying wouldn't you rather this cool guy do these things for you instead of this guy with a stick up his @$$? Never was a fairer comparison between the 2 made.
    1. MetallicaFan1991's Avatar
      MetallicaFan1991 -
      Saw this on iClarified the other day.
      iClarified is the place to be for Apple news and MMi for forums.
      Soz MMi

      I'm on windows aswell.
      Soz for any typos but it's hard typing on iPhone. Lol
    1. ron4543's Avatar
      ron4543 -
      Have you all never seen the iPhone girl pictures? The computer they are using to make the iPhones is a PC running windows... I say you can be haters and laugh about it but it seems so ironic.
    1. zurie's Avatar
      zurie -
      Quote Originally Posted by mixer911 View Post
      lol i have vista, OS X, and Ubuntu all on the same laptop...
      personally.... all three do the same thing.. just differently. but at the end of the day, they all do the same thing
      and at the end of the day a Range Rover and a Ford Explorer both do the same thing.

      A ferrari and a Volkswagon GTI R32 both do the same things.... anyone can take the most complex things and break them down to the simplest similarities.. hmm 4 wheels, check, steering wheel, check, runs on gas, check.. guess its the same?
    1. b3nny's Avatar
      b3nny -
      a friend sent me this link a few months back. pic was taken with an iphone. so i guess THIS is part of their "workflow" as well. pwned. again. here's the link: What laptop does Steve Ballmer use for his presentations? Right... on Flickr - Photo Sharing!
    1. OPTICS's Avatar
      OPTICS -
      Those ads were retarded.

      I was hoping to hear "I have two types of viruses, I'm a PC"
    1. bluaeon's Avatar
      bluaeon -
      Busted!!!!! Hahahaha

      Quote Originally Posted by zurie View Post
      and at the end of the day a Range Rover and a Ford Explorer both do the same thing.

      A ferrari and a Volkswagon GTI R32 both do the same things.... anyone can take the most complex things and break them down to the simplest similarities.. hmm 4 wheels, check, steering wheel, check, runs on gas, check.. guess its the same?
      but what your missing is a ferrari will smoke that r32 stock for stock any day, uncheck.
    1. cheesecakezz's Avatar
      cheesecakezz -
      Quote Originally Posted by zurie View Post
      and at the end of the day a Range Rover and a Ford Explorer both do the same thing.

      A ferrari and a Volkswagon GTI R32 both do the same things.... anyone can take the most complex things and break them down to the simplest similarities.. hmm 4 wheels, check, steering wheel, check, runs on gas, check.. guess its the same?
      exacly that's why MS and Apple biggest target user group is casual people like you and me.

      Casual people go for the hybrids n ****... **** to get to to point A and B. Enthusiasts go for r32's and ferrari's.

      People argue over the simplest ****. The campaigns don't even go into depth what the hell PC strongpoints are or what MAC's strongpoint's are. But, the true PC or MAC users know what their machine is capable of.

      Put simply these ads are marketed toward people who just wanna download music here and there, browse the web and the most advanced would be a little home editing here and there.

      This crap isnt directed toward people who are programmers or freaking studio composers... reason being hollywood or music composers use a mac for their **** is welll because THEY KNOW THEIR ****. Same goes for programmers who rather use linux or some **** or why mos business use MS for business.

      stop eatin the hype they give you and choose what you like to use and stop being bias toward some **** you're just a tool for not you directly but Mac tools or PC tools in this particular case.

      and you might say yeah the latest MS ad for windows have a lot of top tier people like engineers n **** saying they are PC's whatever but it still isn't directed to them, it's directed to casual people - it's just a method for PC users to feel more special.
    1. headlesslizard's Avatar
      headlesslizard -
      Quote Originally Posted by skatertrash View Post
      haha thats just windows shooting themselves in the foot, inadvertently admitting mac is so much better for graphic/website design. macs are inherently better computers. the dock is infinitely more useful than a basic desktop, they came up with the idea for the finder, and widgets. the settings on a mac are extremely easy to use and there are no confusing menu's to get lost in when trying to change a setting. being able to hide windows, show all current windows, and quickly access the desktop without minimizing is a godsend. not to mention, there are never any popups insisting you must approve every program's permission to access the internet. macs are easier to use, and because leopard isn't sold to companies like dell, hp, etc. they are much better built computers. you get what you pay for with a mac. a pc is a ticking time bomb of inefficiency.
      Someone's a fanboy...

      Pc's and Macs are useful in different situations, I guess it could be a bit embarrasing though.
    1. SERBIAN's Avatar
      SERBIAN -
      ... ↓ ...
    1. Idontnowhattoput's Avatar
      Idontnowhattoput -
      lol I love those stupid commercials I think that they used a mac to make them doesnt really matter, I agree I like whatever one that gets the job done easiest they both have there advantages and disadvantages .

      I am a PC,(but want a mac)
    1. j4y001's Avatar
      j4y001 -
      i wanna know what sad fu*ker actualy looks into this "metadata" for pictures, i mean... sad or what.
      at the end of the day if u need a pc you get a pc, if u need a mac u get a mac, wtf is all the business with hating the other side, does it really matter?
      isnt it better with a variety of machines so people can choose which is best for them, there are good and bad points to everything. i recon you lot are pretty dumb.
    1. 461am's Avatar
      461am -
      Quote Originally Posted by egarc View Post
      I don't see how this is news. Apple Stores use point of sale equipment running Windows.
      Exactly. But hey, when has logic ever played a part in attacks on Microsoft?
    1. Rober's Avatar
      Rober -
      And if you're Apple, you use windows machines to build your iPhones and check out your customers. Blah blah blah. Advertising is advertising. Lets focus on more relevant things.
    1. Saleen00_227's Avatar
      Saleen00_227 -
      im a PC and wouldn't mind owning a mac either
    1. skatertrash's Avatar
      skatertrash -
      Quote Originally Posted by headlesslizard View Post
      Someone's a fanboy...

      Pc's and Macs are useful in different situations, I guess it could be a bit embarrasing though.
      yeah, but in my defense, i used a pc for years and years before hand; i hated macs. i learned everything i know about computers now on a dell, but the move to a mac made me never want to go back. i've got my mbp bootcamped, but only to play source games
    1. MetallicaFan1991's Avatar
      MetallicaFan1991 -
      Quote Originally Posted by zurie View Post
      and at the end of the day a Range Rover and a Ford Explorer both do the same thing.

      A ferrari and a Volkswagon GTI R32 both do the same things.... anyone can take the most complex things and break them down to the simplest similarities.. hmm 4 wheels, check, steering wheel, check, runs on gas, check.. guess its the same?
      You can't compare a Range Rover to an Explorer. Range Rover is just an amazing piece of engineering, British btw , we Brits can do something, whilst an Explorer is just crap. It's the way they do it makes them good.

      Ferrari is a supercar whilst an R32 isn't. The way it's designed is what makes it like that. A stock Ferrari will smoke a stock R32.
    1. enjoi4586's Avatar
      enjoi4586 -
      Quote Originally Posted by 461am View Post
      Exactly. But hey, when has logic ever played a part in attacks on Microsoft?
      That lone statement probably makes more sense then anything that will ever be written in this thread.

      My hats off to you good sir.
    1. tattoojack's Avatar
      tattoojack -
      Quote Originally Posted by b3nny View Post
      a friend sent me this link a few months back. pic was taken with an iphone. so i guess THIS is part of their "workflow" as well. pwned. again. here's the link: What laptop does Steve Ballmer use for his presentations? Right... on Flickr - Photo Sharing!
      HAHAHA

      owned!