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  • iPhone Still Dominates Mobile Web Use: AdMob


    Despite rapid growth of the Android platform, most of the online web access by smartphones is still done from an iPhone. This is the conclusion reached by mobile advertiser AdMob, in its its December 2009 AdMob Mobile Metrics Report. The report tracks changes in manufacturer and smartphone operating system share and breaks it down by different regions to get a sense of developments in the mobile phone "ecosystem." The iPhone represents more than 50% of worldwide requests on AdMob's network, its report shows, with Nokia, Samsung, and Sony Ericsson all diminishing.

    AdMob's usage data comes from requests made to its mobile sites and apps, which is a somewhat imprecise but nevertheless useful way of gauging who is using the most data on the mobile Web. It shows the rapid growth in data use from smartphones: though they represented only 14% of mobile devices sold in 2009, smartphones accounted for 39% of worldwide traffic on the AdMob network last year.

    The report also noted that Android traffic on their network has grown dramatically over the last year, especially in North America and Western Europe. In the fourth quarter of 2008, traffic from Android devices represented only 1% of the total smartphone traffic, while in the fourth quarter of last year, that proportion shot up to 16%.

    The iPhone, meanwhile, has also experienced explosive growth, with requests from the iPhone/ iPod touch platform increasing from 9% in the fourth quarter of 2008 to 36% in the fourth quarter of 2009. The report found that the iPhone OS, running on iPhones and iPod touch devices, has the major consumer of data in Western Europe, North America, Latin America and Oceania as wider availability led to millions of iPhones and iPod touches being sold this year. Nokia and the Symbian OS continue to lead only in Africa, Asia and Eastern Europe with its vast portfolio of devices.

    AdMob tracks phone and operator data from each and every ad request in its network of over 15,000 mobile Web sites and smartphone apps, using this data to optimize ad serving and create a picture of data use on the mobile Web.

    image via AdMob
    This article was originally published in forum thread: iPhone Still Dominates Mobile Web Use: AdMob started by Paul Daniel Ash View original post
    Comments 12 Comments
    1. southfrisco's Avatar
      southfrisco -
      Well what does the iPhone OS have that the other smartphone OS devices don't? A huge base of teenagers/kids whose parents are more willing to pay for an iPod WITHOUT the cell data plan.

      This isn't surprising considering how popular these devices have become.
    1. spazturtle's Avatar
      spazturtle -
      Apple needs to be careful or they will start breaking market dominance laws.
    1. MetallicaFan1991's Avatar
      MetallicaFan1991 -
      iPhone on it's own would not dominate over 50%, at least about 30% of that 50% is from the iPod Touch as more people seem to have them than the iPhone.
    1. hollow0's Avatar
      hollow0 -
      These statistics for the iPhone will continue on for a long time but i do know that Android is catching up and will probably be head to head with iPhone one day.
    1. adsonjustin's Avatar
      adsonjustin -
      wow..
    1. battlecrushr's Avatar
      battlecrushr -
      amazing and its true too.
      most of the time im online im on my iphone
    1. bengo's Avatar
      bengo -
      Quote Originally Posted by southfrisco View Post
      Well what does the iPhone OS have that the other smartphone OS devices don't? A huge base of teenagers/kids whose parents are more willing to pay for an iPod WITHOUT the cell data plan.

      This isn't surprising considering how popular these devices have become.
      This.
    1. steve-z17's Avatar
      steve-z17 -
      Haha, Windows Mobile and Android.
    1. tudtran's Avatar
      tudtran -
      Haha. Losers
    1. confucious's Avatar
      confucious -
      Or does this just show how closely admob are tied in with apple and how many apps use it on the iPhone but not on other devices.
      I'm not sure these figures give a true reflection of what's actually used bt they probably aren't too far wide of the mark.
    1. rhekt's Avatar
      rhekt -
      admob is bigbrother ;[
    1. Blackrhino28's Avatar
      Blackrhino28 -
      Droid doesn't