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  • Apple to Make Bing Default Search Engine?


    Microsoft and Apple are said to be discussing a deal to make Microsoft's Bing the default search engine on the iPhone. In a classic example of "the enemy of my enemy is my friend" strategy, BusinessWeek reports that Apple is going to its traditional arch-rival Microsoft as an ally in its new war against Google. But according to at least one analyst, the move carries great risks for Apple's brand identity.

    Apple and Google have increasingly been coming into direct competition as Apple moves into online services such as mobile ads and as Google brings its Android mobile OS and Nexus One phone to market. According to BusinessWeek, Microsoft and Apple are not only discussing making Bing search the iPhone default, but also incorporating it as the default search engine on Apple's Safari browser.

    "Apple and Google know the other is their primary enemy," said an anonymous source, supposedly with knowledge of Apple's plans, who was quoted by BusinessWeek in their story. The source also noted Apple's interest in the mobile advertisement business. Earlier this month, Apple bought the mobile ad company Quattro Wireless for $275 million US, Coming after Google's acquisition of ad firm AdMob, the purchase indicated that the two companies were opening a war for the mobile ad market. Apple could leverage its existing business to bootstrap its mobile ad enterprise, likely offering developers the ability to do in-app advertising, and take a cut of the ad sales like Google does now.

    One analyst, however, sees potential danger in this alliance. AppleInsider features Oppenheimer's Yair Reiner saying that an Apple-Microsoft deal could be risky for Apple, which has created its marketing identity over the years as an alternative to Microsoft, and most recently making fun of Windows in its "Get a Mac" ads. "Cozying up (to Microsoft) could bring more risk than reward, not least because it would clash with the Mac vs. PC campaign and the Apple brand identity that has coalesced around it," Reiner said.

    If the deal comes to pass, it would position Bing for significant growth in the search engine wars. Bing had only 10.7% of all US search traffic in December, according to market analysis firm Comscore, while Google had an overwhelming lead at 65.7%.

    image via AppAdvice.com
    This article was originally published in forum thread: Apple to Make Bing Default Search Engine? started by Paul Daniel Ash View original post
    Comments 40 Comments
    1. jOnGarrett's Avatar
      jOnGarrett -
      1st bootleg, now Bing. so much for those Mac is better than PC fan-boys.
    1. awesomeSlayer's Avatar
      awesomeSlayer -
      This won't effect in any way since I pretty much go to Google. It may or may not be a smart move...

      Quote Originally Posted by TooSlo View Post
      Seems as though your Google fanboy colors are showing through your hypocrisy covered tee-shirt.
    1. battlecrushr's Avatar
      battlecrushr -
      Quote Originally Posted by awesomeiPod View Post
      This won't effect in any way since I pretty much go to Google. It may or may not be a smart move...



      http://179.photobucket.com/albums/w3...r/applause.gif
    1. ShadowDXDragon's Avatar
      ShadowDXDragon -
      Quote Originally Posted by ryanofdiamonds View Post
      oooo now that would be fun. sorry to all you macboys out there as well as you PCguys... but google is the future of all. just wait til chrome OS. and you can quote me on that. /quote
      Chrome OS is just going to be an overlay on linux. The only good thing about it will be there less of an OS so it will be faster processing.
    1. Rokesomesmeefer's Avatar
      Rokesomesmeefer -
      Quote Originally Posted by battlecrushr View Post
      hyprocrisy??? goole fanboy ok sure
      i was born in the google age.
      there was no b4 google for me.
      How old are you, 11?
    1. battlecrushr's Avatar
      battlecrushr -
      uhh noo.
    1. Rokesomesmeefer's Avatar
      Rokesomesmeefer -
      Quote Originally Posted by battlecrushr View Post
      uhh noo.
      Oh, younger?

      You may want to rethink your statement about the age you were born in, because if you were born in the "google age", you're not even out of middle school.
    1. battlecrushr's Avatar
      battlecrushr -
      k how about this i was born using google
    1. Rokesomesmeefer's Avatar
      Rokesomesmeefer -
      Quote Originally Posted by battlecrushr View Post
      k how about this i was born using google
      Nevermind, my initial presumption appears to have been on the mark. I'm amazed you know who Chuck Norris is...
    1. tudtran's Avatar
      tudtran -
      That's stupid. Why don't they just kiss?
    1. battlecrushr's Avatar
      battlecrushr -
      Funny.
    1. StealthBravo's Avatar
      StealthBravo -
      Quote Originally Posted by tudtran View Post
      That's stupid. Why don't they just kiss?
      Would you enjoy that?
    1. DoYouLikeLuxury?'s Avatar
      DoYouLikeLuxury? -
      Quote Originally Posted by TooSlo View Post
      And what exactly did you do before Google?
      Before Google was AOL Keywords, and it was AWESOME!
    1. rhekt's Avatar
      rhekt -
      [boolesh: it....]...i dont think so/

      @tooslo "......and have several friends who work at the big MS. It's inevitable if you're tech related and live in the same city as the main MS campus...."

      same here bro...doesnt make it a good search engine...in fact it leads you in all the wrong directions [if not faint]
    1. zauriel's Avatar
      zauriel -
      I've been tired of Google for some time, for personal reasons. As soon as Bing debuted, I switched. I'm not going to say I never have used Google since (for my job Google Maps are sometimes better than Bing Maps), but it is very sparingly. I get by just fine using Bing. I would love for Apple to make it an option to have Bing as the default search engine on the iPhone. I hate having to choose between just Google and Yahoo. Bleh.
    1. rwin84's Avatar
      rwin84 -
      I really dont think this a smart move for apples front against MS but, not using google might be more important at this juncture...
    1. HamHam1313's Avatar
      HamHam1313 -
      I would be so pissed off if that happened. Google and Apple are my two favorite companies and bing is just a bag of ****, compared to google search.
    1. discostar's Avatar
      discostar -
      They better not. Google all the way. If they did it, it would look very petty- like lashing out at Google, a company who has shown nothing but a fanboy's level of support and love for Apple.

      Bing bad. Google good.
    1. bengo's Avatar
      bengo -
      Quote Originally Posted by discostar View Post
      They better not. Google all the way. If they did it, it would look very petty- like lashing out at Google, a company who has shown nothing but a fanboy's level of support and love for Apple.

      Bing bad. Google good.
      Google brought out its own phone to compete with the iPhone. Apple feels threatened.

      Apple bought a maps company so they can get rid of Google Maps off the iPhone.

      They will get Bing on there because MS Windows Mobile is not a threat to iPhone. Also, Microsoft saved their asses a long time ago.

      Microsoft needs Apple to survive so they have someone to compete with.
    1. cpkirkley's Avatar
      cpkirkley -
      Microsoft needs Apple to survive so they have someone to compete with.
      ------------

      Truth.