image via Ars Technica
There are now more iPhones than Windows Mobile-based devices, according to the latest survey by research firm comScore. And while the numbers of either platform are dwarfed by the userbase of RIM's Blackberry smartphone, data use by Phones and Android phones - characterized by requests to mobile ad provider AdMob's system - is far and away greater than the Blackberry's.
The report by comScore covers three-month averages through the month of October. While sales of Windows Mobile phones have been steady over the past year, iPhone sales have surged since the launch of the iPhone 3GS this past summer. The number of active Windows Mobile, Palm, and Symbian users is holding steady, while users of Blackberry, iPhone, and Android-based devices grew. The boost in the Apple phone's sales was enough to lift the iPhone into the number two position in the US, while Windows Mobile fell to number three.
The comScore data also confirms trends that mobile ad firm AdMob (the smartphone ad company Google is buying for $750 million) has long been reporting: both the iPhone and Android devices are responsible for the bulk of mobile data use.
Users of the Apple iPhone were most likely to consume mobile media, with 94 percent of users doing so in September 2009, while 92 percent of Android device users, predominantly T-Mobile G1 users, engaged in mobile media activities, 12 percentage points higher than an average smartphone user.
image via comScore
The comScore survey said that 17 percent of its respondents who intended to buy a smartphone soon would choose an Android-based device. Another 20 percent were planning an iPhone purchase, though 51 percent of smartphone shoppers said they planned to buy a BlackBerry model in the coming months.