Last week I mentioned that Microsoft was working on two new iPhone apps, Bing! being one of them. I'm not much of a Bing! user myself. Infact, I'll be honest, I have maybe used it a two ro three times. For some reason I just don't feel comfortable mixing Microsoft with my searching habits. Then again, Google isn't much better in that department.
Nonetheless, It's interesting news when a new Microsoft App rolls into the almighty Apple iTunes, and the surprise with this one, is that the app is actually pretty darn good at what it does. An official Bing app has been available for Windows phones, Blackberry and Sidekicks for awhile now, and the iPhone is no exception.
The app mimics the feel of Bing’s website, featuring an fresh new image each day along with some trivial information that appears when you hide the main menu. Of course, it uses your location to help determine nearby services and narrow down your search terms.
Much like Google's app, Bing! incorporates a Voice Control feature that allows you to perform regular web searches or look for complex directions, hands free. Another nice touch is the way they lay out the map, so if you can't pinch there is a nice zoom in and out button. The map loads rather quick as well ans is pretty damn smooth.
All I gotta say is that Microsoft is smart to get in on this market. I wonder what kind of marketing they'll do for it, if any.
“Make decisions and get where you need to go with Bing. See the Bing daily image and related trivia on the home screen. Search maps or the Web with your voice–even say an address. Use Image Search and flick through previews. Download Bing today to find stuff nearby and get there fast.”
Hehehe and for a good chuckle at the irony of Microsoft apps in the AppSore. [Thanks Gary for this one]