This weekend, Apple is introducing a new look and design to their App Store individual app pages. Closely mirroring the iTunes 9 design, the new look adds greater visual consistency to the overall iTunes/app store user experience. But the motivation for the revision is believed to be the growing number of developers displeased with the previous look of the store's individual app pages.
According to coverage from MacRumors:
The changes will be of primary interest to App Store developers who rely on the App Store pages to drive sales.
In general, there seems to be a bigger focus on the icon/screenshots on first glance of the page. The changes seem to be propagating to the App Store tonight so not all pages have been affected.
Adding to the pervasive theory that 2010 will be a year largely dedicated to developers from Apple's perspective, the people in Cupertino are obviously striving to improve and repair relationships with many frustrated developers. Realizing that the app store is only good as its offerings, Apple will likely continue working to improve both the App Store approval process as well as the marketing efforts afforded by individual app pages in the store.
Image via MacRumors