The issue of App Store rejection has been a sore one for developers for some time. Many have criticized Apple's demanding policies which require apps to be reviewed and approved before releasing them for sale, as well as the lack of transparency and the long delays experienced by some developers. Could Apple finally be responding to all the frustration?
AppleInsider reported today on a company whose app was approved by Apple even though it was in violation of the licensing agreement. The app, iSimulate, used a non-public API which has been used by Apple in the past as a reason to reject applications. But rather than just shoot the dev down, Apple gave its approval with a polite note requesting that they fix it for their next release of the app.
Thank you for submitting your update to iSimulate to the App Store. During our review of your application we found it is using a private API, which is in violation of the iPhone Developer Program License Agreement section 3.3.1; "3.3.1 Applications may only use Documented APIs in the manner prescribed by Apple and must not use or call any private APIs." While your application has not been rejected, it would be appropriate to resolve this issue in your next update.
The company had made its first gesture of conciliation and openness towards devs when it expanded its Resource Center for developers, detailing how the approval process works and provides tutorials. In November, Apple also added a feature to the Dev Center that allows developers to view the approval status of submitted apps.
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