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  • AT&T, Verizon Agree to Stop Suing Each Other


    AT&T and Verizon today agreed to drop the lawsuits they've been pursuing against each other over advertising claims. The US District Court in Atlanta dismissed AT&T's suit hoping to block Verizon's "there's a map for that" ads, and the US District Court for the Southern District of New York closed an earlier Verizon complaint that would have shut down AT&T's criticisms of its "most reliable" claims. Both cases were dismissed without prejudice so either company can sue the other one again, at any time.

    AT&T's lawsuit accused Verizon of misleading advertising when they showed a map that only displays 3G coverage. AT&T said this left the impression that AT&T service works only in those areas, which is a small subset of its total coverage. Verizon's response said that the ads made it clear that the maps only showed 3G coverage, but AT&T had sued to have the ads blocked while the trial was going on. US District Judge Timothy Batten denied AT&T’s request, saying that while the ads might be “sneaky” or “clever,” they are “literally true.” Meanwhile, Verizon came out with new ads that suggested the iPhone was limited by AT&T's smaller 3G coverage and poor service quality.

    Neither AT&T nor Verizon has provided any reason why they're choosing to drop the lawsuit at this time. AT&T's inability to stop the ads, though, made it a losing battle for them to continue a lawsuit that, if anything, drew more attention to Verizon's argument. We'll see if the ad wars cool down or heat up as the holiday season goes into full swing.
    This article was originally published in forum thread: AT&T, Verizon Agree to Stop Suing Each Other started by Paul Daniel Ash View original post