iPhone users (like myself) may frequently complain about how much they have to pay for the digital content they want, but it seems they’re still willing to pay up for it – much more so than owners of other smartphones, especially when it comes to television, film, and general entertainment content.
According to the annual Olswang Convergence Survey conducted by market research firm YouGov, the 1,013 adults and 536 13-17 year-olds surveyed in the UK exhibited a striking propensity toward a broad range of services on their iPhone, particularly on-demand television. Most interestingly, iPhone users also demonstrated a greater willingness to use micropayments and premium subscriptions to pay for access to their preferred content.
From Apple Insider:
The study does not offer good news for the print industry, as only 19 percent of respondents said they are willing to make micropayments or commit to subscriptions for newspaper content. Here as in everywhere, though, iPhone users were more likely to agree, with 30 percent saying they would pay to read articles or columns.
Olswang partner Matthew Phillips says:
“Having discovered the habit and simplicity of paying for apps and other services on the iPhone, it would seem that iPhone owners are also more willing to pay for content of many types than the general online population. To maximize their revenue opportunities in the digital environment, companies need to build payment solutions into consumer propositions on other platforms that are as easy to use as that on the iPhone.”
iTunes is the No. 1 seller of music in the U.S. with a 25 percent market share, and in September, Apple announced that more than 2 billion applications were downloaded from the App Store.
Of course we are
To check out the entire report from Olswang, click here.
Image via Apple Insider