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  • Apple Sucked Into AT&T vs. Verizon War



    Until now, Apple has largely stayed out of the incessant ad wars between AT&T and Verizon. Although a casual observer may have mistakenly believed that Apple was already involved in the ongoing battle, Apple has stayed above the fray despite the fact that its name along with the iPhone are constantly alluded to by the warring factions.

    But Apple's ad war neutrality has now officially ended. And last night, two retaliatory iPhone TV ads began hitting the airwaves. The Apple ads effectively serve as back up to AT&T's TV ad campaign that, as PC World puts it, aims to "set the record straight around Verizon's 'there's a map for that' campaign."






    The two Apple ads show the iPhone's ability to browse the Web and manage phone calls simultaneously, a feat that's possible over AT&T's UMTS/GSM wireless network but not over Verizon's CDMA network, according to an account in Apple Insider. With its two ad spots, Apple is clearly taking aim at a Verizon ad message which mocks the iPhone for lacking a "real keyboard" and the capability to run "simultaneous apps," for example.
    As you might expect, Apple is similarly standing by AT&T in their new round of ads seeking to undo some of the damage done by Verizon, which claims that AT&T's 3G coverage is shoddy at best in comparison to Verizon's. The now infamous "map attack ads" are being invoked again as AT&T taps actor Luke Walker to argue that AT&T's mobile coverage extends to 97% Americans. However, that high number alludes to both 2.5G and 3G coverage.






    The new series of ads from both Apple and AT&T comes only days after a federal court failed to grant AT&T a "restraining order" against Verizon and effectively curtail the company's aggressive attack ads. Far from over, the war will continue in court with no action being taken to pull any ad from either warring party.

    Watching the two wireless giants try to clobber each other over the TV airwaves should make for entertaining TV viewing straight through the holiday season, and maybe beyond that. well into 2010. Eventually, the public will probably lose interest in this breed of TV drama, just as people ultimately get tired of many types of television fare.
    Ultimately, however, both AT&T and Verizon may be fighting a pointless battle. While each presents a cogent argument of superiority, the masses remain emotionally uninvolved for the most part. And for as long as Apple sticks with the mobile partner it brought to the dance - AT&T- it's unlikely that Verizon will do too much damage to their competitor through their negative ads. After all, how many people do you know who actually switched their mobile carrier as a lone result of a television ad rather than a personal experience with a mobile operator's service?

    Image via Mobile Technology Guide
    This article was originally published in forum thread: Apple Sucked Into AT&T vs. Verizon War started by Michael Essany View original post
    Comments 47 Comments
    1. bengo's Avatar
      bengo -
      Lame commercials. I like how all the actions look deceivingly quick, when in reality it would take a few minutes to do all that stuff. That's if you even get 3G signal )
    1. CaptainChaos's Avatar
      CaptainChaos -
      Quote Originally Posted by bengo View Post
      Lame commercials. I like how all the actions look deceivingly quick, when in reality it would take a few minutes to do all that stuff. That's if you even get 3G signal )
      It states in the commercials that the processes have been shortened. There isn't a phone out there that is that fast.
    1. bbplayer5's Avatar
      bbplayer5 -
      Quote Originally Posted by CaptainChaos View Post
      Verizon can brag about their sub-par 3G network all they want. Crappy coverage everywhere is still crappy coverage.

      And...they have the Droid. Big Deal.Nuff said.
      You must be a little slow. Comparing AT&Ts network to Verizon is a lose lose situation. I get 2.8 mbs download, 900kb upload on Verizon with my droid. At&t around 650k down, 130k up.

      Its night and day for a lot of people, and AT&T is lacking severely. Its not even close to being the fastest 3G network, and they should be sued for false advertising. Maybe in THEORY it is, but their infrastructure cant support it. More traffic in more places = slow network. End of story.
    1. mastaryan's Avatar
      mastaryan -
      I'm with you, until 3G is expanded in my area then I'll stay with the 2g iphone and not be allowed to surf internet and talk at same time...while driving!
    1. Shaq802's Avatar
      Shaq802 -
      I find that I have alot of dropped calls with AT&t
    1. SuperVee3's Avatar
      SuperVee3 -
      Quote Originally Posted by bbplayer5 View Post
      You must be a little slow. Comparing AT&Ts network to Verizon is a lose lose situation. I get 2.8 mbs download, 900kb upload on Verizon with my droid. At&t around 650k down, 130k up.

      Its night and day for a lot of people, and AT&T is lacking severely. Its not even close to being the fastest 3G network, and they should be sued for false advertising. Maybe in THEORY it is, but their infrastructure cant support it. More traffic in more places = slow network. End of story.
      from what i been reading T-Mobile 3G speeds can get up to 1 Mbps and are expected to increase to 3 Mbps in 2009.AT&T has average speeds of 1.7 Mbps while Sprint and Verizon advertise average speeds of 0.6 Mbps to 1.4 Mbps. AT&T's limit before 3.6 Mbps and looks like T-Mobile is trying to go to 21 Mbps. but of course everything is based on where u live and your coverage. I myself get speeds of 1.85 Mbps download and .34 Mbps upload.
    1. thevmax's Avatar
      thevmax -
      Now if only AT&T can clean up their reception areas and dropped calls....